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The beginning of the end for Saab?

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Old Jun 9, 2004 | 07:17 PM
  #31  
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I see today's beat-on-GM thread is aimed at Saab

I haven't read the whole thread, although it's heartening to have seen at least some posting herein who are not signing on to the doom-train prophecies of this thread. Let me just point out that all the Saab naysayers will need to explain away the sparkling success of at least one current Saab offering: the 9-3...

Saab Cars USA sales are up 17 percent so far this year and the company's top executive believes that Saab, thanks to some crucial help from General Motors, is on the verge of a new era.

Debra Kelly-Ennis, the president of Saab Cars USA, says that with more new products in the pipeline, there is no reason why Saab can't maintain and build on the momentum it's showing this year. Saab is heading towards its best sales year since the late 1980s, and the ultimate goal now is to produce double-digit growth this year but also in the future years, she said.

"It's been 15 years since Saab has broken through that 40,000-unit threshold," said Kelly-Ennis. "So what we set for ourselves this year is that we would break well through that 40,000-unit threshold. We are on pace to do that and I think we will do that, but as you know, it is a very competitive business," Kelly-Ennis said during her recent visit to Detroit.

"What we would like to achieve in the coming years is double-digit growth," she added.

9-3 leads

The sales resurgence this year has been paced by the strong showing of the new Saab 9-3, Kelly-Ennis said.

When Saab first unveiled the changes to the 9-3 last year, they were met with some skepticism, Kelly-Ennis recalled. But the car has been a great success, having proven popular with both Saab loyalists and wining new buyers in a very demanding market, she noted...
from http://www.thecarconnection.com/index.asp?article=6471
Old Jun 9, 2004 | 08:25 PM
  #32  
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Originally posted by morb|d
heh, did you also happen to notice that SAAB doesn't have the same brand image that the germans do? the germans have their image for a reason. SAAB isn't even close to being in the same league image-wise.
Well, I think it's silly to put Saab in the same league as...say...BMW, (although not quite as silly as Pontiac).

The way I see it, Saab is GM's Audi or perhaps Alfa Romeo.

Speaking of Alfa...I had high hopes that GM would bring it over here again. Of course that plan is dead now. But there are rumors that Alfa is considering using Kappa for an upcoming product.

The thought of a 21st century Alfetta GTV6 or Giulia Super...being sold through GM dealers gives me goosebumps.

Of course Alfa would probably also get it's pre-requisite version of the Trailblazer. Maybe they'd call it the "Quadrofoglio Monstro". (Four leaf monster...for all you non-Alfisti).
Old Jun 9, 2004 | 10:40 PM
  #33  
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Here's the whole story:
http://www.autoweek.com/cat_content...._code=04785295
Old Jun 10, 2004 | 09:33 PM
  #34  
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Originally posted by 96_Camaro_B4C
Well, that is why they are cheaper. Like I said, the 9-3 starts at 25 grand. I'm not sure what a 3 Series starts at, but I think it is closer to 30. And every test I've ever read of a 3 series complains about how overpriced all the options are. Acura isn't quite in the same league as BMW/MB/Lexus, either, and its prices (NSX excluded) reflect that. Hell, when R&T tested the new 530i (six cylinder), they managed to get one that was over 50 grand!
the starting at... tag line price means very little unless you can A) actually get a car so equipped without going out of your way to do so, B) a car you'd actually WANT to buy. if a car "starts" at $25k but most of the examples out there are in the mid-30's range, who cares? the lesser 9-3 Linear, BTW starts at just about $27k if you belive the saab website. that's at LEAST $5K too much. the Arc and Aero? fuggetaboutit... the only way I can imagine someone paying more than 30k for a 9-3 and not feel bad about it is if A) it came with at least 250hp and B) it had AWD. ironically, the 9-2x is closer to this formula than the 9-3 and costs less money. but then again, it shows in the quality of the interior.

Originally posted by Z284ever
Well, I think it's silly to put Saab in the same league as...say...BMW, (although not quite as silly as Pontiac).
i agree, which is why i was confused when 96_Camaro brought up the fact that it was cheaper than the 3 series. to me that suggested that the SAAB is a better value and was somehow comparable to the 3.

to put the pricing issues in percpective BTW, bmwusa.com quotes the 3 series "starting at" price as "under 29k". so comparing those directly, the 3 series "starts at" 2k over the 9-3 SAAB. and both are "decently equipped" and offer similar levels of performance at that MSRP. except BMW has the proper driven wheels, countless accolades and sport/luxury image on it's side.

so tell me again how the 9-3 isn't overpriced... maybe if we all keep saying it we might start to belive it a little.

Last edited by morb|d; Jun 10, 2004 at 09:51 PM.
Old Jun 11, 2004 | 07:05 AM
  #35  
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The 9-3 starts out about $2k less than the BMW 3's (BTW have some here forgotten you are still allowed to order cars from the factory exactly the way you want them?). Once you start loading on options, that gap appears to stay about the same from what I saw at edmunds.com . So why are so many buying the 9-3? Why not stampede over to the BMW with the other cattle? I'll tell you why. BMW's styling is frozen in a dogmatic, rigid theme. The 3's haven't looked distinctly new or different in, literally, many years! They just get a little more 'soap-bar-like' every couple years. Yawn. In contrast, the 9-3 is fresh, new and sporty looking. It has a natural appeal and it catches your eye. And this stuff about 'being driven by the right wheels' -- tell that to a buyer in a four-season climate like we have in Michigan
Old Jun 11, 2004 | 08:20 AM
  #36  
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Originally posted by R377
Sounds like someone's been travelling to Canada . They already do that up here, with Saturn-Saab-Isuzu dealers.
1. Make that Saturn-Saab, because I don't see the Isuzu brand being around forever.

2. Sometimes Canada is ahead of the U.S. when it comes to automotive marketing. Interestingly, Plymouth died in Canada before the United States and Mercury is already dead in Canada.
Old Jun 11, 2004 | 08:44 AM
  #37  
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Originally posted by Z284ever
Well, I think it's silly to put Saab in the same league as...say...BMW, (although not quite as silly as Pontiac).
It would also be unfair to put some of Ford's affilitiates (Volvo and Lincoln, for instance) in the same league as BMW.

Originally posted by Z284ever

Speaking of Alfa...I had high hopes that GM would bring it over here again. Of course that plan is dead now. But there are rumors that Alfa is considering using Kappa for an upcoming product.
Bringing in FWD, Fiat-based Alfa Romeo would be the kiss of death. An Epsilon-platform clone with the HFV6 isn't the answer either.

A Kappa-based car with a 400hp 4.2 liter Ferrai/Maserati V8 would be a fascinating re-entry to the U.S. If they're planning anything with a GM corporate Ecotec or HFV6, they can keep it.
Old Jun 11, 2004 | 09:45 AM
  #38  
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Originally posted by redzed
If they're planning anything with a GM corporate Ecotec or HFV6, they can keep it.
Afew years ago, when GM and Fiat were still in their honeymoon phase.....I read a couple of reports that indicated that Alfa was working on it's own version of the HFV6.

I can't quite remember the displacement....but I believe there were to be two versions. A 2.8L and a 3.2L. They would have used the standard HFV6 bottom end....but Alfa would have designed it's own twin spark heads and induction. I think the 3.2L version was supposed to be good for 280hp.
Old Jun 11, 2004 | 04:09 PM
  #39  
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Thumbs up

Originally posted by redzed
Here's a bright idea:

A majority of Saabs are sold in the United States, but Saab's current dealer network in the U.S. doesn't amount to much. Why not pair Saab and Saturn franchises?

GM could abandon the planned Saturn L-series replacement and the as-yet-undefined "larger than Vue crossover" SUV, with Saab models standing in for the more upscale Saturns. Saturn has a good reputation for friendly dealers, something that could hardly hurt an upscale pretender like Saab.
You have no idea how great an idea I think that is.

(Bet you never thought you'd hear me say that about something you'd write, did ya? )


Originally posted by redzed
It would also be unfair to put some of Ford's affilitiates (Volvo and Lincoln, for instance) in the same league as BMW...
Actually, Ford put's their Jaguar in that league. Volvo is sort of a Lexus league car I'd think. Not quite BMW, but definately a step above Lincoln.

Last edited by guionM; Jun 11, 2004 at 04:13 PM.
Old Jun 11, 2004 | 09:26 PM
  #40  
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uh..the Saabs I drove were a ton of above what I drove from volvo.

The 9-3 is a better product than the s40/s60...far better imho. The only thing I found that was better was the CTS, the 325 and the A4...all of which would have cost me atleast 5K more to get into in real world pricing.

The jag x-type, I found interesting and there where some heavy deals to be had on that car....but the saab was still cheaper and did not have the issues that plague the x-type. Plus, I am really not a jag person
Old Jun 12, 2004 | 07:17 AM
  #41  
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Originally posted by guionM


Actually, Ford put's their Jaguar in that league. Volvo is sort of a Lexus league car I'd think. Not quite BMW, but definately a step above Lincoln.
1. The X-type was pretty much DOA, the S-type is dying and the new XJ was about 4-years late to market. Future product planning at Jaguar is a mess, and there's a reason for the tailspin.

2. Volvo is world's ahead of Saab, and always has been. Still, it's hard to imagine what a S80 actually competes with other than the outgoing Acura 3.5RL.

3. The Lincoln Navigator and current Aviator (big surprise) are in a downward sales spiral. The Mazda-6 based Lincoln Zephyr looks like a repeat of the Jaguar X-type debacle, and the upcoming (also Mazda 6 based)Aviator crossover looks like a repeat of last season's Dodge Avenger concept .
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