Any life at Pontiac?
I don't know, I think the 'new' chvy could be the youth brand. Unless pontiac can get back towards more artistic, expressive styling (the only sex symbols they have right now is the solstilce and G6 coupe (which is a little bit of a stretch)), I'd still be of the optinion Pontiac can be killed.
Chevy's got better products then Pontiac right now, Buicks got the "old" man cheap caddy market covered, Caddy is the high end which Pontiac has no chance in hell to compete with.
Where does that leave them? nobody wants RWD anymore save "Luxury". Kids are into FWD small cars (which is gay but they are). Pontiac should go small and designs for the 20-30 (like mentioned above; scion) and they might be able to attract buyers.
I have a 2005 Grand Prix only because the company got it cheap. It drives well and is a great appliance, but is UGLY AS SIN! I HATE the whole pontiac lineup with that ugly *** grill. I don't care how good a car it is nobody will want it. They need to get away from the current front end designs asap or it WILL die. Complete blank sheet and don't even look at the past designs... IMO
Or words to that effect....
Most importantly though, it's far from clear that Americans really want to buy Holdens. I hope the G8 really does well, but I'm just not sure we're going to see much interest. We were supposed to get a uniquely styled Pontiac vehicle out of the program, according the RLSedition, and that fell through. The G8 is great, as are the other Holdens, but it doesn't strike me as a vehicle that will generate enough excitement to save a brand. Let's hope I'm wrong.
IMO Pontiac being performance RWD and CAFE are not exclusive
its all about volume.. Pontiac SHOULD be a LOW VOLUME brand.... and it should be financially set up to be one..
they could have a few models that guzzle gas like no other.. but i think GM will have enough cars in other divisions to make up for it in CAFE
Pontiac should have like 3 models.. maybe 4... kappa car, alpha car, zeta car and different variations of each.. all sold in reletively low volume.. even produced in low volume to the point where there is a waiting list.. it can be done and it wouldnt effect CAFE much..
now.. i dont know if this is financially viable.. but there are plenty of companies out there that sell in low volume and make plenty of profit... i think it could be done with pontiac as well
its all about volume.. Pontiac SHOULD be a LOW VOLUME brand.... and it should be financially set up to be one..
they could have a few models that guzzle gas like no other.. but i think GM will have enough cars in other divisions to make up for it in CAFE
Pontiac should have like 3 models.. maybe 4... kappa car, alpha car, zeta car and different variations of each.. all sold in reletively low volume.. even produced in low volume to the point where there is a waiting list.. it can be done and it wouldnt effect CAFE much..
now.. i dont know if this is financially viable.. but there are plenty of companies out there that sell in low volume and make plenty of profit... i think it could be done with pontiac as well
I just don't see how that could happen given the new CAFE standards. The next generation of Holdens are supposed to be lighter, but they'll still be large, powerful cars. There are also other issues. The exchange rate makes it much less of a slam dunk cost wise.
Most importantly though, it's far from clear that Americans really want to buy Holdens. I hope the G8 really does well, but I'm just not sure we're going to see much interest. We were supposed to get a uniquely styled Pontiac vehicle out of the program, according the RLSedition, and that fell through. The G8 is great, as are the other Holdens, but it doesn't strike me as a vehicle that will generate enough excitement to save a brand. Let's hope I'm wrong.
Most importantly though, it's far from clear that Americans really want to buy Holdens. I hope the G8 really does well, but I'm just not sure we're going to see much interest. We were supposed to get a uniquely styled Pontiac vehicle out of the program, according the RLSedition, and that fell through. The G8 is great, as are the other Holdens, but it doesn't strike me as a vehicle that will generate enough excitement to save a brand. Let's hope I'm wrong.
In that vein as well Holden doesn't exactly create all its own vehicle lines - beyond the Commodore range Holden sells rebadged Opels and Daewoos so it's not like there's a whole lot of vehicles there to choose from for use as Pontiacs anyway. Opels here are sold as rebadged Saturns and Daewoos as rebadged Chevrolets. So no, current Holden product won't save Pontiac, if Holden gets Alpha then there's more opportunity for a smaller, lighter RWD vehicle to sell along side the VE/Zeta car or cars - if that even happens, moving forward.
I think and hope that the G8 will do well for Pontiac but I have no doubt that it will be far from being a sales superstar. And if for some reason it becomes one, there's still a limitation on availability anyway since the Holden plant can only turn out so many vehicles that are destined for our shores.
At the moment, Pontiac is by far GM's weakest brand. We all have discussed the issues here so I won't rehash them. Instead, I wanted to address two very recent trends that I see as possible nails in the brand's coffin.
First problem: CAFE regulations. No one has discussed this, but the new law mandating 35 mpg by 2020 might very well kill an all RWD Pontiac based on Holden imports. G8 would need to do very well to make it worth the hassle of redesigning it as a Pontiac-specific,fuel efficient vehicle in the next generation. Even if they could design RWD cars making 35 mpg that people actually want to buy, why would they? It seems that would be very low on GM's priorities when it is scrambling to make fuel economy numbers.
First problem: CAFE regulations. No one has discussed this, but the new law mandating 35 mpg by 2020 might very well kill an all RWD Pontiac based on Holden imports. G8 would need to do very well to make it worth the hassle of redesigning it as a Pontiac-specific,fuel efficient vehicle in the next generation. Even if they could design RWD cars making 35 mpg that people actually want to buy, why would they? It seems that would be very low on GM's priorities when it is scrambling to make fuel economy numbers.
Second problem: Buick's resurgence. When GM combined Pontiac, GMC and Buick into one channel, they essentially made them competitors with one another. Buick looked like the odd man out for a time, but now it has a hit in the Enclave. The LaCrosse is reputed to be a ringer - and Pontiac isn't even getting a new Epsilon. All this is great for Buick and GM as a whole, but seems to weigh against Pontiac getting more resources.
Beyond those issues, there seems to be an air of inevitability here. With the Grand Prix's demise, Pontiac has two stand alone (non-rebadge) models - G6 and Solstice. Even these cars are weaker variants of vehicles featured in other brands (Malibu, Aura, Sky). Pontiac has no hybrids, no Lambda's, no future mid-size.
I am not optimistic, personally. I am happy to see GM's resurgence, but am becoming more and more certain that my favorite brand will not be part of it.
Originally Posted by Chrome383Z
Where does that leave them? nobody wants RWD anymore save "Luxury". Kids are into FWD small cars (which is gay but they are). Pontiac should go small and designs for the 20-30 (like mentioned above; scion) and they might be able to attract buyers.
I have a 2005 Grand Prix only because the company got it cheap. It drives well and is a great appliance, but is UGLY AS SIN! I HATE the whole pontiac lineup with that ugly *** grill. I don't care how good a car it is nobody will want it. They need to get away from the current front end designs asap or it WILL die. Complete blank sheet and don't even look at the past designs... IMO
I have a 2005 Grand Prix only because the company got it cheap. It drives well and is a great appliance, but is UGLY AS SIN! I HATE the whole pontiac lineup with that ugly *** grill. I don't care how good a car it is nobody will want it. They need to get away from the current front end designs asap or it WILL die. Complete blank sheet and don't even look at the past designs... IMO
I disagree about the entire lineup of Pontiac being homely. The Solstice is an undeniably gorgeous runaway hit... and the front end of the G8 family is very handsome - yet has a mainstream shape overall. Not many out there dislike this front end....
Last edited by BigDarknFast; Jan 10, 2008 at 10:07 AM.
I still like the idea of a performance oriented niche lineup for Pontiac - I don't think it could survive if it was all RWD product though - although it works for BMW; but Pontiac isn't BMW.
I don't think Pontiac necessarily has to be our answer to Scion either to by becoming entry level, youth (as it's currently defined anyway) oriented product. Product can be youthful without being what Scion offers or being entry level.
Youth oriented product has always worked. As they say you can sell an old man a young man's car but you can't sell an old man's car to a young one. Remember that a lot of these "youth oriented"vehicles that are targeted specifically at the younger population have actually, sold better to an older demographic than the one intended.
But does it have to be Toyota's or Honda's definition of youth - 4 (or less) cylinder engines, plastic/rubber washable interiors and milk truck styling? Why can't attractive, attainable, sporty (as in quick and agile), fun to drive and be seen in cars (not necessarily all-out sporty either) work - worked for Pontiac in the 60's - it can be argued that it's working for Mazda right now too I guess. They have it with the Solstice, they need to migrate that to all other product they offer. I think the G8 falls into the above category (at least for me), but time will tell.
The rest of the lineup is not comprised of "bad" cars per se, but yes, something is lacking - too many compromises(?). I dunno.
I don't think Pontiac necessarily has to be our answer to Scion either to by becoming entry level, youth (as it's currently defined anyway) oriented product. Product can be youthful without being what Scion offers or being entry level.
Youth oriented product has always worked. As they say you can sell an old man a young man's car but you can't sell an old man's car to a young one. Remember that a lot of these "youth oriented"vehicles that are targeted specifically at the younger population have actually, sold better to an older demographic than the one intended.
But does it have to be Toyota's or Honda's definition of youth - 4 (or less) cylinder engines, plastic/rubber washable interiors and milk truck styling? Why can't attractive, attainable, sporty (as in quick and agile), fun to drive and be seen in cars (not necessarily all-out sporty either) work - worked for Pontiac in the 60's - it can be argued that it's working for Mazda right now too I guess. They have it with the Solstice, they need to migrate that to all other product they offer. I think the G8 falls into the above category (at least for me), but time will tell.
The rest of the lineup is not comprised of "bad" cars per se, but yes, something is lacking - too many compromises(?). I dunno.


