http://enewsi.com/news.php?catid=190&itemid=11760



Marketing Support:

Paramount Home Entertainment will support the home video debut of TRANSFORMERS with one of the biggest media campaigns in the division’s history. The multi-million dollar blitz will include television, print, radio and online advertising reaching a four quadrant audience. The expansive campaign also will include a viral marketing program in which fans can go online to customize a message for their friends from OPTIMUS PRIME and send it via telephone or email. In addition, an array of high-impact displays will be deployed to retail locations across the country. Promotional partners including Chevrolet and Hostess will also extend the TRANSFORMERS message to millions of people.

Each TRANSFORMERS DVD will include an insert alerting consumers to Chevrolet's "The Bumblebee Camaro Sweepstakes". Beginning October 17, 2007, fans can enter to win one of three customized Chevy Camaro cars styled after the TRANSFORMERS AUTOBOT BUMBLEBEE at chevy.com/camaro. The sweepstakes also will be promoted with a wide-reaching television, print and online advertising campaign that will further extend the DVD messaging and excitement.

 

they CANT mean the new ones right? maybe 4th gen camaros modeled after bumblebee???

 

Why not? You figure that the sweepstakes will last AT LEAST past Christmas which translates to less than a year until the 5th Gen is released.

I would doubt that with as much as Chevy is trying to cash in on the Transformers hype, they would be showcasing the same 4th Gen Camaro that apparently the American public didn't care for (judging from its low sales numbers and eventual death) instead of the the 5th Gen which seems to have even non die-hard Camaro people excited.

I don't think we have to worry about any one "up top" being that dumb.

 

Maybe they're customizing some old 1976 2nd gens like the beater Bumblbee...

Seriously, I'd guess it's a 5th gen once they're out.

 

sounds pretty cool... im assuming it's the new ones since it'll only be a year or so till they start rolling off the assembly line