I agree, only to a certain point. Having some sort of focus or discipline in this name game is what gives sub-branding value. Value which you can market.

 

Actually, the 2.4 SS gets the same city mileage and only 2 mpg higher highway than the SS Turbocharged 22/30 vs 22/32.

The turbo gets amazing mileage for its performance. It wouldn't surprise me if the Cobalt SS turbocharged ends up being slightly faster than a Camaro V6.

 

Oh the turbo SS Cobalt will actually be significantly faster. People have trapped near 106 mph bone stock. The V6 Camaro won't be that fast - closer to 99 or 100 mph at the traps. The only problem is getting the little FWD to launch.

 

Well Camaro aside what focus or discipline did the Z versions in Chevy's linup have that the SS variants don't have today? For the time in history to when Chevy has decided to use them they seem interchangeable.

 

It's hard to get into this without discussing the Camaro, but I'll try.

If Chevy used them both interchangeably, which in some cases they admittedly did, then they made a mistake.

In my mind, I can see a very defined differentiation between the two, and for Chevrolet not to protect that differentiated branding, was a complete waste of equity.