NEWS: Mark LaNeve: Camaro won't be positioned as a muscle car
03-22-2008, 11:18 PM
#31
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Originally Posted by Fbodfather
"..........if it has a big honkin' V8 that gets good gas mileage -- and blows every other car in its class away on the drag strip -- and it is best-in-class on a road course........
..............do you REALLY care how we market it? (I keep getting emails talking about commercials with wall -to - wall burnouts -- so you want us to preach to the choir????)"
"..........if it has a big honkin' V8 that gets good gas mileage -- and blows every other car in its class away on the drag strip -- and it is best-in-class on a road course........
..............do you REALLY care how we market it? (I keep getting emails talking about commercials with wall -to - wall burnouts -- so you want us to preach to the choir????)"
When I do, I'll reserve my table at the Tastey Crow, and love every bite with my Camaro parked in the drive...
Last edited by 90rocz; 03-24-2008 at 09:12 PM.
03-23-2008, 10:55 AM
#34
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I'm not worried
I don't think we'll be disappointed when it finally comes out, but I do believe the Camaro needs to be seen by the public as more than just a single option pony car. I'm glad to see that, because it should make the transition easier in the future for it to move into other areas of fuel efficiency and still retain the image of a powerful figure.
03-23-2008, 12:05 PM
#35
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The recent Mustang commercials here are a guy dreaming about doing donuts in a Mustang Pony Edition (up-level exterior, V6 engine)
03-23-2008, 01:02 PM
#36
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You ought to drive one of these new V6 cars before you make judgement. My 2007 CTS is a ball to drive....and its far short of the HP of the newest direct injection V6. It revs...and revs quickly.
As long as the V8 is an option what does it matter how GM markets the car? And as mentioned earlier...the LS2 deserved to die. The new V6 can fill its place comfortably....and after that the 6.2 with MDA should be the next option on the ladder.
As long as the V8 is an option what does it matter how GM markets the car? And as mentioned earlier...the LS2 deserved to die. The new V6 can fill its place comfortably....and after that the 6.2 with MDA should be the next option on the ladder.
I think the V6 will be a real nice car for a lot of people.
With 300 hp it's going to kick a lot of car's butts.
What I was meaning by my post is that I don't care if I don't see a single ad for the V8. If they spend every cent of the marketing budget on the V6 that is fine by me.
As long as that V8 option is still on the order sheet.
03-23-2008, 01:09 PM
#37
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03-23-2008, 05:16 PM
#40
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not a muscle car
Camaro won't be positioned as a muscle car!!!! --------------------------------------------------------------------------------
Mark LaNeve: Camaro won't be positioned as a muscle car
Posted Mar 22nd 2008 9:01AM by Jeremy Korzeniewski
The hits just keep on coming for fans of the Chevy Camaro. Just yesterday, we quoted Bob Lutz as suggesting that the Camaro could get a four-cylinder engine option. Now we hear that Mark LaNeve, VP of sales and marketing for GM North America, says that, "We won't position it as a muscle car," speaking again of the 2010 Camaro. Sure, you could spend hours debating the terms "muscle car" and "pony car", but we're pretty sure that very few ever thought of the Camaro as a fuel-efficient option. But, that's exactly how GM will position it. "The mainstream positioning will be fuel economy, design and a V-6," says LaNeve.
The truth seems to be that GM just cannot afford to sell a couple hundred thousand Camaros a year with V8 engines rated at around 20 miles per gallon combined. But, before V8-lovers get too upset, remember that it is the fuel efficient engine options which make the fire-breathing V8 an option at all. Without mainstream options like either a direct-injected V6 or even a small turbocharged 4, there is simply no way that Chevrolet could ever reintroduce the Camaro at all.
03-23-2008, 06:22 PM
#42
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big honkin V8? are you suggesting that the camaro will have a bigger engine than people here are discussing? i thought they were going with something like the LS3 which displaces only 6.2 liters? are you saying theres plans to put a large engine in the 5th gen, that would be SWEET!
03-23-2008, 06:22 PM
#43
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03-23-2008, 06:24 PM
#44
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big honkin V8? are you suggesting that the camaro will have a bigger engine than people here are discussing? i thought they were going with something like the LS3 which displaces only 6.2 liters? are you saying theres plans to put a large engine in the 5th gen, that would be SWEET!
03-23-2008, 06:28 PM
#45
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Camaro won't be positioned as a muscle car!!!! --------------------------------------------------------------------------------
Mark LaNeve: Camaro won't be positioned as a muscle car
Posted Mar 22nd 2008 9:01AM by Jeremy Korzeniewski
The hits just keep on coming for fans of the Chevy Camaro. Just yesterday, we quoted Bob Lutz as suggesting that the Camaro could get a four-cylinder engine option. Now we hear that Mark LaNeve, VP of sales and marketing for GM North America, says that, "We won't position it as a muscle car," speaking again of the 2010 Camaro. Sure, you could spend hours debating the terms "muscle car" and "pony car", but we're pretty sure that very few ever thought of the Camaro as a fuel-efficient option. But, that's exactly how GM will position it. "The mainstream positioning will be fuel economy, design and a V-6," says LaNeve.
The truth seems to be that GM just cannot afford to sell a couple hundred thousand Camaros a year with V8 engines rated at around 20 miles per gallon combined. But, before V8-lovers get too upset, remember that it is the fuel efficient engine options which make the fire-breathing V8 an option at all. Without mainstream options like either a direct-injected V6 or even a small turbocharged 4, there is simply no way that Chevrolet could ever reintroduce the Camaro at all.
There was very little news in this article, and I don't see how it's a "hit" for fans of the Camaro.
It's pretty obvious looking at gas prices that you have to sell on affordability and usability and not just muscle. The muscle will sell itself.