GM spends $1000+ per Saturn vehicle for advertising

Reply Subscribe

Thread Tools

Search this Thread

Jul 28, 2006 | 05:40 PM

johnsocal

Thread Starter

Registered User

Joined: Dec 1969

Posts: 1,911

From: Southern California (SoCal)

GM spends $1000+ per Saturn vehicle for advertising

GM spent over $1000 on average on advertising for each Saturn sold last year. That's currently twice as much as much Toyota and Honda spend on advertising per vehicle. Of course this high ratio is based on the fact that GM will only sell around 200,000 Saturns in 2006 which is down 1% from 2005 sales.

for more info- http://www.adweek.com/aw/national/ar..._id=1002914494

Last edited by johnsocal; Jul 28, 2006 at 05:47 PM.

Jul 29, 2006 | 01:52 AM

Jason E

Registered User

Joined: Mar 2001

Posts: 3,376

From: Sarasota FL

Re: GM spends $1000+ per Saturn vehicle for advertising

Seems right...I see no ads for Cobalts anymore, but still see TV ads for the stupid Ion that's been out for over 3 years...

Jul 29, 2006 | 11:04 AM

johnsocal

Thread Starter

Registered User

Joined: Dec 1969

Posts: 1,911

From: Southern California (SoCal)

Re: GM spends $1000+ per Saturn vehicle for advertising

Quote:

Originally Posted by Jason E

Seems right...I see no ads for Cobalts anymore, but still see TV ads for the stupid Ion that's been out for over 3 years...

GM has a national ad budget of 1.3 billion and while GM is spending 200 million on Saturn they are going to spend 250 million next year on cadillac.

GM is cutting around 200 million this year out of their ad budget mostly from Pontiac and Buick.

more info about GM's ad budget and cost cutting @ http://www.autoweek.com/apps/pbcs.dl.../60206001/1041

Quote:

GM's national ad budget will be about $1.3 billion this year, sources say. Older vehicles and brands such as Buick and Pontiac will suffer as GM concentrates its spending on product launches, including the critical full-sized SUVs and pickups.