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Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review

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Old Mar 30, 2011 | 01:43 PM
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Talking Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review

http://www.dailytech.com/article.aspx?newsid=21258


Tesla isn't laughing when it comes to Jeremy Clarkson's antics

Top Gear is pretty much the biggest automotive show on the planet. It's car **** for car nuts and any enthusiast worth his/her salt watches every episode of the show by any means necessary. Jeremy Clarkson, Richard Hammond, and James May, are known to take a few liberties when reviewing cars on the BBC program -- especially Clarkson -- but the antics of the show with regards to the Tesla Roadster are landing them in some legal hot water [PDF].

Jeremy Clarkson tested the Roadster along the show's famous "track" and made a number of false or misleading claims about the vehicle's capabilities. You can view the [admittedly low quality] Top Gear segment here for yourself.

Tesla lays out the following portions of the review that were misrepresented by Jeremy Clarkson and Top Gear:

The Roadster ran out of charge and had to be pushed into the Top Gear hangar by 4 men.
The Roadster’s true range is only 55 miles per charge (not 211).
One Roadster’s motor overheated and was completely immobilized as a result.
The other Roadster’s brakes were broken, rendering the car undriveable.
That neither of the two Roadsters provided to Top Gear was available for test driving due to these problems.


Ricardo Reyes, Vice President of Communications for Tesla, further hammers Clarkson and his antics in a blog post:

In the episode, two Roadsters are depicted as suffering several critical "breakdowns" during track driving. The show’s script, written before the cars were tested, has host Jeremy Clarkson concluding the segment by saying, "in the real world, it doesn’t seem to work."

Today, we continue to field questions and explain the serious misconceptions created by the show. Many of us have heard: I know this car, the one that broke down on Top Gear. Despite the show's buffoonery, Clarkson’s words are taken as truth, not only about the Roadster, but about EVs.

Tesla goes on to say that these lies being perpetrated by Top Gear are damaging to its image, considering that the show is rebroadcast on BBC television and available over the internet. In fact, Top Gear has roughly 350 million viewers worldwide, so it's understandable why Tesla is a bit protective of its "baby".

Most enthusiasts who watch Top Gear know not to take everything that the show portrays as gospel, but Tesla isn't taking any chances with this lawsuit -- even if it comes two years after the original episode first aired...

Updated 3/30/2011 @ 11:45am EST

The BBC has responded to Tesla Motors' lawsuit, stating that it will "vigorously defend" Top Gear's claims.




I am willing to bet that most of the claims were true. Tesla seems like a giant money pit right now. Investors have been getting worried for a while now. This won't help .
Old Mar 30, 2011 | 03:46 PM
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Re: Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review

There are two Tesla Roadsters in my neighborhood. We live up a steep hill and to date, I've never seen either of them getting "pushed" home.

I hope Tesla wins just to see the reaction on Clarkson's smug pompous face.
Old Mar 30, 2011 | 05:26 PM
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Re: Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review

Awww........poor Tesla. The cars broke and didn't work. The Tesla is only desireable to hippies with too much money anyway. Put Tesla out of it's misery and be done with it.
Old Mar 30, 2011 | 05:33 PM
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Re: Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review



If what they said on Top Gear had that big of an effect on the automotive world the Prius would have been gone years ago.
Old Mar 30, 2011 | 05:34 PM
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Re: Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review

Chevy should sue to because of their claim that everyone who drives a camaro is a murderer?

They've broken lambos, Porsches, and Ferraris around their tracks before too.

I think telsa needs to worry more about delivering cars on time and as advertised before they worry about reviews of cars that break on a race track.
Old Mar 30, 2011 | 08:27 PM
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Re: Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review

Originally Posted by jg95z28
There are two Tesla Roadsters in my neighborhood. We live up a steep hill and to date, I've never seen either of them getting "pushed" home.

I hope Tesla wins just to see the reaction on Clarkson's smug pompous face.
Y'know whats scary about TG, I've talked to more than a few non-car guys who almost take the show as gospel.
Old Mar 30, 2011 | 10:06 PM
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Re: Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review

If you lend a car to Top Gear, you can only assume a few things:

1) The car may come back in pieces.
2) They'll either love it, and showcase it with stunning videography; or
3) They'll dis-enjoy it and film everything about it that's wrong in a very comical way.

The Prius has been the brunt of so many jokes on that show, it's not even funny. But you don't see Toyota trying to take them down in court. In fact, they ran a Prius top speed around a track and paced it with an M5 to prove that it doesn't get better gas mileage than a true performance car. And they were correct! The M5 got better gas mileage.

So, really, the odds were stacked against Tesla to begin with, and you actually have to have a brain when watching the show because some of their information is very subtle. On the surface, they know that Tesla is a pioneering American EV company and that it will go 211 miles on a flat surface in perfect conditions. That's BORING footage, nobody cares. The Tesla is a sports car; and is meant to be driven as such. So that's what they did!
Old Mar 31, 2011 | 09:50 AM
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Re: Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review

This law suit is just further proof that Tesla is a complete joke and run by morons.
Old Mar 31, 2011 | 10:59 AM
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Re: Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review

There's a very clear line between false defamatory factual statements and statements that are subjective or true.

If I say a car sucks, I can't be sued for that because that's a matter of opinion and you can't prove a car doesn't suck.

If I say a car broke down, well, either it did or didn't. If it didn't, then I can be sued. So that's the question we have here. Did Top Gear say the car broke down even though it didn't?

Originally Posted by 97QuasarBlue3.8
If you lend a car to Top Gear, you can only assume a few things:

1) The car may come back in pieces.
2) They'll either love it, and showcase it with stunning videography; or
3) They'll dis-enjoy it and film everything about it that's wrong in a very comical way.
This is true. Whatever stance they decide to take with a car, they're going to take it to the extreme. They're there to entertain people, and people are more entertained by extremes than middle ground.

they ran a Prius top speed around a track and paced it with an M5 to prove that it doesn't get better gas mileage than a true performance car. And they were correct! The M5 got better gas mileage.
You can do that with pretty much any duo of cars where one is far more economical than the other. The more meaningful test would have been to drive the Prius normally and have the M5 follow it, and then the Prius would have returned 2 to 3 times the M5's MPG numbers. But again, that's not entertaining. I have no problem with their 'test', but it's unfortunate that some of their viewers will inevitably be stupid enough to actually believe the M5 is more fuel efficient in real world driving.


So, really, the odds were stacked against Tesla to begin with, and you actually have to have a brain when watching the show because some of their information is very subtle.
I agree Tesla should have expected a negative outcome, particularly because Jeremy Clarkson is an extreme traditionalist. He's never said a nice thing about any hybrid or electric vehicle ever. He won't even say anything nice about a diesel. And it took years for him to warm up to the possibility that a "flappy paddle gearbox" (paddle shifted manumatic) could be a decent choice for a transmission.

Originally Posted by Mikes25thAnnTA


If what they said on Top Gear had that big of an effect on the automotive world the Prius would have been gone years ago.
I think we can all agree that the average person in the market for a Prius is far less likely to watch Top Gear, than the average person in the market for a Tesla is. Tesla's current typical consumer is going to be far more likely to be a car enthusiast than the typical Prius buyer.

Last edited by Threxx; Mar 31, 2011 at 11:02 AM.
Old Mar 31, 2011 | 11:05 AM
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Re: Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review

Anybody remember when they dyno tested the Mustang GT500 and it come up with something like 440 RWHP on the dyno? They said that showed Ford was lying about the GT500 having 500 horsepower and they took a sharpie, scratched out the "500" and had it say "GT440" (or whatever the RWHP rating was).

Old Mar 31, 2011 | 01:50 PM
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Re: Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review

Originally Posted by Threxx
Anybody remember when they dyno tested the Mustang GT500 and it come up with something like 440 RWHP on the dyno? They said that showed Ford was lying about the GT500 having 500 horsepower and they took a sharpie, scratched out the "500" and had it say "GT440" (or whatever the RWHP rating was).

That was the episode that about gave me a stroke from being so pissed off!
Old Mar 31, 2011 | 02:13 PM
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Re: Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review

Originally Posted by Threxx
I think we can all agree that the average person in the market for a Prius is far less likely to watch Top Gear, than the average person in the market for a Tesla is. Tesla's current typical consumer is going to be far more likely to be a car enthusiast than the typical Prius buyer.
I agree. It was an easy example since it's mentioned so much, but the same could be said for MANY cars they crap on that car enthusiasts would be interested in. Pretty much anything Porsche for example (they all look the same, the designers are lazy, etc.).
Old Mar 31, 2011 | 02:24 PM
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Re: Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review

Originally Posted by Mikes25thAnnTA
I agree. It was an easy example since it's mentioned so much, but the same could be said for MANY cars they crap on that car enthusiasts would be interested in. Pretty much anything Porsche for example (they all look the same, the designers are lazy, etc.).
Yeah but the difference is "the cars look like crap" isn't something you can sue for (to my knowledge). "The car broke down on us" when it actually didn't break down IS something you can definitely sue for.

I think Tesla is right to sue if they're sure their cars didn't break down on Top Gear and that it was all scripted.
Old Apr 1, 2011 | 12:58 PM
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Re: Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review

Eh, whether or not Clarkson determined it didn't work in the real world before filming the segment (which is entirely possible because they drive and write about cars outside of the show) is largely irrelevant to whether or not they lied about the car running out of charge. Oddly they never say specifically that it ran out of charge, although it appears to do so and is pushed into a hanger. Then they say they worked out that it would only do 55mi around the track on a charge. Common sense suggests that an electric car will not be able to achieve full range when being raced around a track (likewise the Prius's fuel economy was woeful when raced at fullthrottle around the track and tailed by the M3). I don't know if their backup car had a brake malfunction or not.

I don't really care for Tesla. They don't really do anything novel and they haven't made any money. I don't really have enough info on the specifics of what Top Gear did or didn't do during the filming of the segment to make any pronouncements on whether Tesla's arguments have any merit.

People can make any sort of claims when filing a lawsuit. When Sony was suing the company that made Skyline for stealing special effects from Battle: Los Angels that claim was more or less imagined by Sony and yet that was the basis for their suit.
Old Apr 3, 2011 | 06:45 AM
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Re: Tesla Motors Sues BBC Over Top Gear's Scathing Roadster Review

And Top Gear responds, via Executive Producer Andy Wilman:

You may know that Tesla has issued a writ against Top Gear for defamation and malicious falsehood over the road test that we broadcast of the Tesla Roadster in December 2008. The normal procedure for the BBC in a legal case is to acknowledge receipt of the other party's claim, and then say no more and get on with preparing its defence for court.

Tesla, however, doesn't seem content to wait for the legal eagles to settle matters. On the contrary, it's been very busy promoting its side of the argument through the media. Why even last night the Top Gear office accidentally received an email sent from a Public Relations firm to The One Show, asking if it would like to have the Tesla spokesperson on their programme to talk about the case. It says: "PHA Media represent Tesla and this could make for a fantastic interview." And the PHA man's not finished there. "The presenters could have some fun with this." He adds. "Matt and Alex could even take the Tesla for a spin and test it out, reaffirming its virtues?" Plenty of respect for editorial independence in that last line there and I wish the chaps from PHA Media all the best in their crusade.

Tesla vs Top Gear: Executive Producer Andy Wilman speaksHowever, back to Top Gear, and yes, normally we would follow the pre-legal etiquette of keeping schtum until we get our day in court, but since the other side are being quite noisy with their views on how we conduct ourselves, I just would like to point out one or two things to Top Gear viewers:

1. We never said that the Tesla's true range is only 55 miles, as opposed to their own claim of 211, or that it had actually ran out of charge. In the film our actual words were: "We calculated that on our track it would run out after 55 miles". The first point here is that the track is where we do our tests of sports cars and supercars, as has happened ever since Top Gear existed. This is where cars are driven fast and hard, and since Tesla calls its roadster "The Supercar. Redefined." it seemed pretty logical to us that the right test was a track test. The second point is that the figure of 55 miles came not from our heads, but from Tesla's boffins in California. They looked at the data from that car and calculated that, driven hard on our track, it would have a range of 55 miles.

2. We never said that the Tesla was completely immobilized as a result of the motor overheating. We said the car had "reduced power". This was true.

3. Tesla claims we were lying when we said the brakes were "broken". They now say that all that had happened was that the fuse to the vacuum pump had failed, which meant that the brake just had to be pushed down much harder than usual. Well – to my mind, if the brakes are broken, then they're broken, and if this happened to your car, you'd take it to the garage to get it fixed. Odd it seems so trivial to Tesla now, because on the day of filming they insisted on repairing the fuse before we could carry on driving the car.

The above points will be argued over in the near future by brainy people wearing wigs, but in a layman's nutshell, this is where we stand on the matter. Before I finish though, I must clear up one important issue: scripting. It's alleged by Tesla that on the day of filming one of their employees caught sight of a script that had been written, before the car had even been driven, already containing the verdict that in the "real world" the Tesla doesn't work. This, they say, proves our guilt, because we'd condemned the car in advance. May I just say in reply:

a) The truth is, Top Gear had already driven the car prior to filming, to enable us to form a view on it in advance

b) Our primary reasoning behind the verdict had nothing to do with how the Tesla performed; our conclusion was based primarily on the fact that it costs three times more than the petrol sports car upon which it's based, and it takes a long time to recharge; you can't use it as easily as a petrol sports car for the carefree motoring journeys that are a prerequisite of sports car driving. You can actually reach conclusions based on them without driving the car. As it happens, when it did come to the subjective area of how the car drove on the track, we were full of praise for its performance and handling

c) Just so you understand there's nothing devious going on, you need to know how this filming business works. When you film a car review, the reviewer is only the tip of the iceberg. Behind the lens is a film crew, and only a day's worth of light to shoot the eight minute film. This means we have to prepare in advance a treatment – a rough draft of a script so that the director and film crew can get to work right away, knowing what shots they will need to capture. It will contain the facts about a car, and what we think of its looks and so on, but how well the car actually drives is added on the day. If we've driven it ahead of filming, as we do with most cars, we will also have an idea how it feels to drive. But, and this is crucial, as we uncover fresh information about a car whilst filming it, it is entirely normal for the treatment to be modified as the day unfolds. Jeremy is always tweaking the scripts to reflect what his driving experience has actually been on the day.

There you go. I've said my bit, and now we'll hopefully shut up and prepare for our day in court.
http://ca.gizmodo.com/5788304/tesla-...-wilman-speaks



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