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Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

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Old 03-10-2006, 01:20 PM
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Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

http://www.freep.com/apps/pbcs.dll/a...SS07/603100335


So, does this mean that the silly little "GM" postage stamp badges are going to go away after one year of promoting each car as a GM vehicle to show corporate strengh?

Did anyone like the idea of the GM postage stamp badges?

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Old 03-10-2006, 01:58 PM
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Re: Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

i did like the badges. they were small and a good color. don't mind them at all
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Old 03-10-2006, 02:02 PM
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Re: Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

From right off the start: "General Motors Corp.'s new strategy to drum up sales: Market the vehicle brands, not the company"

How about putting out compelling products?

I'm not sure how to feel about all this initiatives changing so fast. From the outside in it kinda looks like an act of desperation.
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Old 03-10-2006, 03:33 PM
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Re: Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

Its an easy way to tell which cars are 2006 models now
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Old 03-10-2006, 03:46 PM
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Re: Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

Originally Posted by Z28x
Its an easy way to tell which cars are 2006 models now
Sadly that's true....

Since most cars are clones of each other from one model year to the next until a refresh anymore.
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Old 03-10-2006, 03:51 PM
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Re: Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

Originally Posted by Z28x
Its an easy way to tell which cars are 2006 models now
So true.


FWIW: I at first thought the GM badges were a pretty boneheaded idea. Now, I don't mind them. On some cars where they're well placed (Grand Prix for instance) it's actually a nice touch.

But I still think it was a boneheaded idea trying to focus on the company despite pumping billions into individual brands to differentiate them.
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Old 03-10-2006, 07:21 PM
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Re: Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

It was just a dumb move period . WIth all the problems they currently have , that would be the last possible thing I would spend money on , and I bet that cost them a ALOT of money .
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Old 03-10-2006, 07:27 PM
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Re: Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

that lil badge would be the 1st thing to go if i ever got a 06
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Old 03-10-2006, 07:40 PM
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Re: Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

Originally Posted by dream '94 Z28

How about putting out compelling products?
Couldn't agree more.
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Old 03-10-2006, 07:53 PM
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Re: Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

Originally Posted by dream '94 Z28
How about putting out compelling products?
Wasn't there another person with a multi step plan that 'proved' marketing is everything?
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Old 03-10-2006, 08:39 PM
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Re: Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

Depends on the car. I don't mind where ours is (the badge) but on other cars it would have to go, I saw either a CTS or STS the other day and it was not in a good spot. Some cars look better w/ it in other positions.
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Old 03-10-2006, 09:23 PM
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Re: Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

Originally Posted by v8pwrdz28
that lil badge would be the 1st thing to go if i ever got a 06
Agreed.

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Old 03-10-2006, 09:53 PM
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Re: Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

20 years from now, car afficianados will see '06 GM cars and say ....."look, a GM badge car."
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Old 03-10-2006, 10:11 PM
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Re: Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

You know, Im not sure I liked them but on the concept I didnt mind. Not for looks but I imagine everyone was/is downloading Concept pics and its just a reminder, thats a GM youre drooling over. Though I havent seen them on pictures recently. Were they and the GM Design badges taken off?
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Old 03-10-2006, 11:16 PM
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Re: Sheeeeeeeeeeez... Yet ANOTHER 180 from GM marketing:

...too lazy to read the link, but I guess the badge is gone after this year

I was wondering if anybody ever noticed it wasn't on one specific car ...I thought the idea was supposed to be all inclusive...
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