Did someone in advertising forget a word or two?
"pontiac is car"?

I have seen it in the G8 ads. Just wondering if I am missing something? Is CAR meant as something else? Just sounds weird. Especially the new Spy Hunter G8 commercial. The announcer says "Your love for car"

The only car I know of using that name is K.A.R.R. from Knight Rider...

just seeing what I am missing or not getting out of that??

 

Yeah, its F-ing lame. And when I b!tched about it a month or two back on here, some people actually defended it.

What happened to "We Build Excitement?" THAT was a decent, lasting campaign. This is asinine.

 

I can understand the general message behind it, but then Pontiac also has the Torrent which is not a car. It's fine if Pontiac is trying to get the message out that they are focusing on building cars, but that slogan is lame.

They need a slogan that evokes its performance heritage.

 

I can't make any sense of it, pretty unusual for a catch slogan.

 

yeah, as bad as nissans shift ad

 

Agreed...

I don't criticize GM things much... but this campaign is ill-focused and uninspired. Have they forgotten the G8 ST? Maybe it's not a truck... but it sure seems like one. "We Build Excitement" was much better.

 

Why not something simple as "Pontiac: Performance Inspired" or something along those lines? Hell of a lot better than Pontiac is Car.

 

Yeah.......This is gotta go as one of the lamest slogans ever, come on how hard can it be to come up with something peformance minded.

Has anybody seen the G8 commercial that shows the Chevette with surfboards on top of it "as a first car"........they could have used about 1000 differnent GM cars for that spot and it would have been 100 times better.

Also, for the record I hate when they use "first ever" G8, like they did with G6.

 

Good. I'm not alone and not crazy for thinking this was really...stupid.

I mean when I saw the Sky Hunter commercial I was like thats so cool but then at the end when they say the slogan "your love for car" it just lost me I was like..love for what? Car?

and yes the torrent and the G8st..though not trucks are not totally cars either.

anyone have a direct line to Lutz to get this add changed and fast.

And last I am kinda surprised I am the only one asking about this besides Jason E. I have searched other boards and nothing yet.

Maybe when the adds start hitting more people will notice..

Hey I got a new ad for Pontiac..old and new..

"Pontiac:we excitement" sounds about right for the new ad slogan.

 

I really liked the Pontiac-Action campaign.

Guess that wasnt stupid enough though.

 

We are car? WTF?

 

I don't understand how some of these marketing "geniuses" come up with these things. Don't they do research and testing to see what kind of reaction it will have? I just don't see how it could pass through all the channels at GM and get approved.

 

At least its not as bad as:

Ride it, Ra-Ride it, Ride it like a Ford...

 

I thought it was, "we are driv-ing excite-ment....pon-ti-ac"?

 

What kills me about the "pontiac is car" ad is they came up with a really good one. They are right on track comparing to and beating BMW. There was one ad that said we beat them at their own game,

"guess its our game now"

I liked that one...