I went to my local dealer just to see the C6 yesterday and they had 5-6 of them up front alone (they might have had more on the lot, I don't know. Most of the ones I saw had nav, XM, etc.. pretty loaded up.

Anyhow... they all had a sticker that added $20,000 to the MSRP for "Market Value Adjustment"

Good grief.

Are the C6s really in this much demand? And if so, why do they just seem to be sitting on dealer lots?

 

Dealers are hoping to GTO-ize the launch of the C6. I mean, the GTO market adjustments went over so well, why not try it again?

Does GM have the most asinine dealer network of all? I don't see Ford dealers doing it with the Mustang one bit...

 

Wow thats crazy. I should stop at a dealer and see what theyre goin for here.

 

I wish dealers around here had some C6's

 

Ive seen quite a few of them on the roads around here in Tampa so theyu must not be selling too bad. And while I agree 20k mark-up is a it extreme. Do you really blame them for marking up some? C'mon its a brand new corvette.

 

20k!! Holy crap....GM really needs to step in. 5k...alright. 20k? Someone needs to be arrested.

 

Not really. I blame more the idiots willing to pay that stupid mark-up.

TS

 

I know of a few dealers in WI that are selling c6's at msrp.

 

As for mark ups, every brand does it to some extent

Mitubishi did it with the VR4's at introduction and restyle, although not a 50% mark up, at restyle the mark up was 6-8 grand

prowlers, vipers and pt's were marked up at least in their first year

Ford dealerships do it and almost always have with the cobraR and the ford gt is being marked up almost 100%, and the t bird did

Preludes were

integra type r's were

the list could go on. I do however se that the 20k mark up on the c6 won't last too long. GM builds 'em too fast

 

the point is on an exclusive limited edition car, sure, add a markup, but how can you look a customer straight in the eye and tell them you are adding $20k to a corvette which will have rebates on it in 6 months anyway.

 

I wonder, do people actually pay these markups any more or do the Dealers just sit on the cars for months until they drop the price? There are so many alternatives to ANY car on the market these days I can't imagine very many people saying "Well, I've got to have THAT CAR right now, I don't care about the $10,000 markup." Plus, with that new fangled internet thing, if a dealer is going to sell the car for sticker, I can easily find them, bypassing the marked up cars.

I think in the case of the GTO, this killed the car, because buyers found too many alternatives at the price level equal to $34,000 + Markups that dealers thought the car was worth. In the end, they must have just purchased other models costing the dealers and GM in profit.

 

Exactly. My GTO was sitting on the dealer showroom floor with a $5,000 markup over MSRP in March. I bought it in September with a $8,000 discount off sticker.

 

Reminds me of when the 350Z came out. I went out to a local Nissan dealer to check it out and got to chatting with a salesman. He told me that Nissan was strictly prohibiting its dealers from putting a markup on the cars. I'm not sure how much truth there is to that, but I thought it was pretty cool nonetheless.

I checked out a couple of C6s a couple months ago when I had to take Tab's Tahoe in and I think they had like $5k markups. This was a dealer who put $3k markups on Millenium Yellow C5's when they were first introduced.

From a numbers perspective it's a simple decision however, it does run the risk of alienating potential customers as we saw with the GTO.

 

Ford's GT is marked up pretty high because most all are spoken for already. Jay Leno spoke of one dealer who solicited him by phone for a Ford GT and it's $250,000 price. He played along till he told the dealer to start reading Ford's internal news releases, because he bought the 1st one... at it's $130,000 msrp.

Cobra R was another car spoken for early. Thunderbird was so different in the begining & so rare (it's relatively sluggish introduction do to it's early problems didn't help) that dealers who had them were so few and far between.

But Ford's mainline cars have not had GM dealer- style markups in memory. The new 2005 Mustang could be ordered last May for just a few hundred $$$ over invoice. Dealers who actually keep a Mustang on their lot longer than a day still are charging very reasonable prices on the car.

The GTO fiasco I thought was simply Pontiac dealers. Now with the same thing happening to C6 Corvettes, I see it's a GM problem.

At this rate, when the next Camaro comes out, it'll be on the lots at $40,000++.

 

I stopped by a chevy dealer here in Vegas with two buddies of mine to see if they had C6's. They did have 1, a white one and it was sold already to somebody in Tucson. I was told that they had a $10k markup and if I didnt want to pay it I should come back in a year. They had allot of sorry *** looking salesmen standing around trying to peddle SSR's which they had a bunch of.