Perhaps some clever marketing?

 

Yeah..pretty neat..

 

I'm not so sure I like Green Line

 

Red line? Green Line? When did we get to the metro station?

 

That is pretty clever, brand unity through the naming. I like it.

 

 

If "Redline" versions of the "Greenlines" ever come out will they be called the "Brownline"? (brown is the color you get when you mix red and green together) :-D

The Greenline sounds like a good idea and should help fill the void the of discontinued GM electric car that was sold through Saturn dealers throughout the 90's.

 

The hybrid Vue is a big challenge for the GM powertrain boys. They will be building a set of mules later in the year, and it will be a telltale sign of whether they are ready. I would look for a MY2006 actual release. If it works, it is going to be a breakthrough IMO. They are designing for it to do all the things the japanese variants don't (keeping the a/c on while going up a hill for example!).

 

I like it. Very clever way of doing it. GM is doing things right and fixing their brands one at a time, first Caddilac and now Saturn, keep it up GM!

 

Good on em!

 

does the Greenline refer to the green line of puke going down the sidewalk beside the Saturn dealership?

Good luck to them. It is clever marketing.

 

yea and there luxury entry level car should of been OLDSMOBILE!!

"Introducing Saturns introduction into affordable luxury...
Oldsmobile, Same name same cars New company, new direction"

 

Don't even get me started on Olds...I have had the unfortunate task of selling Olds and Pontiacs since October, 2000...they announced pulling the plug December, 2000. I have watched as sales have dwindled to near nothing. I watched die-hard Olds buyers run in to get their last new Intrigue or Aurora. I've driven countless Aleros and thought "gee, this is a nicer car than my Grand Am...", but I won't buy one because of the depreciation hit.

GM has an amazing knack for getting a car right, then killing it. To wit:

'88 Fiero
'92 Allante
'94-'96 Impala SS
Hell...the entire '99+ Olds line.

The only good thing about Olds going away is now, instead of tacking ugly **** onto the side of an Olds to call it a Pontiac, they can just delete the **** and just call the damn thing a Pontiac!

 

Oldsmobile despite alot of marketing, alot of money (they had their own V8 and the Aurora was the car later adapeted for other GM divisions) & some of the best quality at GM (I believe the outranked Cadillac in the mid to late 90s in quality) the public simply didn't buy them. I remember looking up the their sales figures about a year ago, and was surprised to find that even Cadillac outsold them by a large margin, despite having fewer vehicles. It hurts to say it, but the public wasn't very interested.

I personally would have liked to see Olds & Saturn combined under one dealer network though.