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Marchionne says Fiat, Chrysler are rapidly sharing technology

Old Jul 23, 2009 | 10:19 AM
  #1  
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Marchionne says Fiat, Chrysler are rapidly sharing technology

http://www.detnews.com/article/20090...ing+technology

In the six weeks since Fiat SpA and Chrysler Group LLC concluded their alliance, the new partners have moved quickly to integrate their automotive operations.

Fiat has delivered underpinnings for a minicar to Chrysler, which will in turn provide mid- and full-size car platforms to the Italian carmaker, Sergio Marchionne, CEO of both Fiat and the new Chrysler Group, said on Wednesday.

Marchionne, who now spends close to half his time in Auburn Hills, said he had installed a strong management team at Chrysler, and the integration process was under way.

"I'm very confident the measures we're putting in place will pull Chrysler out of the crisis that it found itself in," he said on a teleconference to discuss Fiat's second-quarter financial results.

He said the impact of the technology transfers would start to show up in 2010. The deal is mutually beneficial, he said, adding that the expertise in mid-size and larger cars that Chrysler was contributing had been underestimated.

A reluctance to share technology across brands had been a handicap in the failed Daimler-Chrysler merger.

Marchionne said he was confident that Chrysler, which recently emerged from a government-assisted bankruptcy, would recover. "I have no doubt that Chrysler will be profitable," he said, but didn't specify when.

Chrysler, which was sold by Daimler AG to Cerberus Capital Management LP in 2007, sought help from the U.S. government last year after nearly running out of cash.

As a condition for further aid, the government told Chrysler to pursue a deal with Fiat. The two finalized their strategic alliance on June 10, with Fiat taking an initial 20-percent stake.

But Fiat assigned that stake a book value of zero, so "we will not be booking losses" from Chrysler's results, Marchionne said.

Although the Fiat boss has a strong reputation after restoring the Italian carmaker, analysts say the partners face enormous challenges. "They don't have any time to lose," said Aaron Bragman at the consulting and forecasting firm IHS Global Insight.

By most counts, he said, Chrysler has few new products coming out in the next couple of years -- a Dodge Ram Heavy Duty pickup, facelifted Dodge Charger and Chrysler 300 cars, and a Jeep Grand Cherokee SUV.

"To get new Fiat product will take a year or two," Bragman said. "There's an extraordinary urgency at Chrysler."

Marchionne said he was reluctant to discuss Chrysler's situation at length ahead of its first board meeting next week. The directors are scheduled to meet for three days "to try and address Chrysler's future," he said.

In addition to Fiat, Chrysler's shareholders are the United Auto Workers' Voluntary Employees Beneficiary Association, with 55 percent, the U.S. Treasury, and the Canadian government.

Fiat may increase its stake in Chrysler by achieving certain targets, and it could acquire a majority holding after the U.S. government has been repaid.

Fiat, a Turin-based company that also has truck, construction equipment and other businesses, reported a second-quarter loss of 168 million euros, or $238 million, after sales at most of its businesses plunged.

But Fiat expects its results to improve during the second half of 2009, and Marchionne reiterated his forecast for a small profit for the company for the full year.

Fiat has envisaged spinning off its automotive operations as a separately listed company.

"It is my view that that move is inevitable," Marchionne said, but he said the timing was unclear.
Old Jul 23, 2009 | 11:05 AM
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So far I'm absolutely shocked at how much more Fiats getting from Chrysler than Chrysler's is getting from Fiat. NOT because of Fiat holding out, but because Chrysler has so much more to offer than I even thought... and I'm a Chrysler fan of sorts.

Consider:

* Fiat gains access to the (actually) extremely good LX chassis for their own... it will wind up under a Euro Fiat or Alfa Romero.

* Fiat gains a truck line with a rabidly devout following & more North American sales than any other foreign manufacturer was ever able to achieve.

* Fiat gains the world's most successful minivan.

* Fiat gains perhaps the planet's highest mileage and most famous V8 engines which happens to put out extremely impressive power.

* Fiat gains Chrysler's midsize platform, which (again, actually) turns out to be very good and low priced, although you wouldn't know it because of the downright cheap materials used in the interior, the NVH development that seemingly was measured in minutes instead of months, and the terrible design of the Sebring and the Charger copycat styling of the Avenger.

* The Phoenix line of V6 engines under developemnt, which put out the power and get great fuel economy.

* The world famous and highly respected Jeep line.

* The planet's scrappiest management and car development teams that have done so much with so little for so long they can do almost everything with next to nothing.

* The lowest cost automotive manufacturer of any nation that has hot & cold running water, dependable electricity delivery, and most of it's workforce is above the age of 18.

* Fiat also gains a very durable & powerful 4 cylinder engine equally developed by and owned by Chrysler, Mitsubishi, and Hyundai (yes, the same 4 banger that powers the SRT4 Caliber is the same engine... minus tuning and exclusive Mitsi parts...that runs the EVOs).


Meanwhile..... Chrysler gains:

* A ready made small car platform (something they foolishly abandoned with the last Neon).

* Diesel engines that you can actually use in cars.

* The production agreements that make both minivans for Volkswagen & mid sized trucks for Nissan.

* The ability to apply "Economies of Scale" and actually be able to pressure suppliers to deliver better materials and gain better terms (something you can't do just catering to North America and Australia)


Chrysler also gains an owner that's actually intrested in the Company not just how much it has in the bank or it's potential for resale the way Daimler and Cerberus were.

But it very clear why Fiat's CEO Sergio Marchionne is acting like a kid who just inherited a candy store, and spending most of his time at Chrysler putting together a coherent company. Imagine Fiat putting together serious minivans, competing with Jeep, creating a good RWD car that could potentially compete with the Germans at a lower price, a serious US pickup, or any of the other things they gain on their own.
Yeah... Right!

Daimler came in looking at ways to gut Chrysler, and then gave Cerberus a few dollars to take it off their hands. When they couldn't, they zeroed out Chrysler's value on their books and simply gave it away also.

Meanwhile, Cerberus saw Chrysler as a way of getting a whole car company for virturally nothing, and then could sell it off for real money later without putting any real money to maintain it.

Fiat got the better deal, but at least they are taking Chrysler seriously and intergrating it..... or should I say Fiat is intergrating itself with Chrysler.

Last edited by guionM; Jul 23, 2009 at 11:17 AM.
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