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Lincoln downsizing models, possible compact car and small crossover in the works

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Old Jul 27, 2009 | 01:16 PM
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Lincoln downsizing models, possible compact car and small crossover in the works

http://www.motorauthority.com/lincol...the-works.html

Lincoln will reportedly be taking a new approach to what sort of vehicles it produces, with plans to downsize vehicles in the wake of flailing sales of the Navigator SUV and other large cars. The new approach will see the American brand focusing on cars that will likely be the smallest Lincolns ever, an approach that some other luxury rivals have shied away from in fear of a U.S. market not ready for smaller cars yet.

For the immediate future, Lincoln could be planning a number of surprises to help return the brand to prominence. Spearheading this approach is rumored to be a new compact Lincoln based on a Ford platform, most likely the Focus' global platform, but whether or not Lincoln is sure of such a move remains uncertain. The brand has already explored the possibility of smaller cars for city dwellers via its concepts, but turning them into production vehicles could be a risk that Lincoln is not willing to take.

Meanwhile, more likely to appear is a compact crossover based on an existing Ford platform that speculators are predicting could appear as early as 2011. While Lincoln is keeping its cards close to its chest, the smaller crossover could provide a change in brand image for Lincoln that would allow consumers to see the company capable of producing smaller cars.

As for Lincoln's existing models, the MKZ sedan will be getting redesigned in 2012 or 2013, and will sit on Ford's global mid-size architecture alongside other mid-sized Ford models, reports Automotive News. The MKS meanwhile will get an exterior revamp close to the end of 2011, while a major upgrade is scheduled for 2014 or 2015.

Lincoln's Navigator in the meantime has an uncertain future, and whether or not the company retains the massive SUV is anyone's guess - although with the discontinuation of earlier plans to upgrade the Navigator in 2011 we wouldn't be too surprised if it eventually goes the way of the Lincoln Town Car, which is almost certainly going to be scrapped after 2011.
Old Jul 27, 2009 | 01:25 PM
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Seems to be a common theme in what you posted, first with Merc and now Lincoln.

Four letters. C A F E.
Old Jul 27, 2009 | 04:51 PM
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so when's lincoln gonna drop the dumb alpha-numeric names that don't make any sense? at least go to a system like bmw has where they name them by car size and engine size
Old Jul 27, 2009 | 05:40 PM
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95redLT1's Avatar
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Originally Posted by Z28Wilson
Seems to be a common theme in what you posted, first with Merc and now Lincoln.

Four letters. C A F E.
I thought the same thing...had to go back n read the titles to make sure I wasn't posting the same article.
Old Jul 27, 2009 | 05:49 PM
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Originally Posted by Z28Wilson
Four letters. C A F E.
Four dollars is more like it. Amazing how quick people forget what last summer was like. Automakers are working on cars that will be in demand in 2012 not 2002.

Originally Posted by jmsjags
at least go to a system like bmw has where they name them by car size and engine size
BMW has gotten away from that. see 128, 135, 328, & 335
Old Jul 27, 2009 | 06:13 PM
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Mountaineer and Sport Trac were confirmed today
Old Jul 27, 2009 | 09:25 PM
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Originally Posted by Z28x
Four dollars is more like it. Amazing how quick people forget what last summer was like. Automakers are working on cars that will be in demand in 2012 not 2002.
All well and good, but what if the "sky never falls"? Then you're stuck with smaller cars and "crossovers" that many people aren't interested in.

I don't like to see fundamental product shifts, just like Detroit did in the 90's to cash in on the truck craze. Putting all your eggs in one basket is not very wise.
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