Marketing Line... "Fuel For The Soul"

The guy took his friend or girlfriend out into an open area, and let her drive the car around, something I'm sure would be a thrill to the blind woman.

The car was getting thrown around giving the impression of a professional driver having fun with the car and showing what it can do... then you see a person who is blind get out and smile.

It has a deeper meaning... some ads are actually done well enough to invoke actual thought in some people.

 

redzed, If you read what I wrote the new GP isn't much different to the car buyer but different in its conception at GM. For many of you GM loyalists or GM unfaithful or skeptics you'd be suprised at the amount of bling GM rules that keep certain styles and designs from being implimented. But the days of the bean-counters rule isn't ending but their control over design is being pulled back. So while the new GP looks and feels like any other GM W-car, its really what you don't know thats changed. Look for more consumer oriented changes in the years ahead. GM is like a huge oil tanker trying to change directions, it takes miles to do so.

And to many of you comparng the Nissan Altima or Maxima to the GP, well try and tell me somthing measurable thats not opinion or personal taste oriented into what makes those cars better....??
-good luck!

 

I look back on the GM of a decade ago - the bad old days? - and the products had alot more going for them. They had renewed the B and F-body, both great cars, and Cadillac was breaking its long malaise with the Northstar engine. The future looked bright.

Today, GM has backed away from safety and innovation. GM set a new standard for safety in 1991 when the Caprice premiered with high-quality Bosch ABS. Look at the products of today, and Stabilitrak is limited to a handful of high-end cars, just at a time when stability control systems are becoming pervasive in Europe. Even ABS has now become optional for many GM carlines, a far cry from a decade ago when it was becoming standard equipment. However, the greatest sign of stagnation is the fact that the 2000 DeVille was the last Cadillac to offer a trully new feature - infrared night vision. Considering the DeVille is the last of the "old style" Caddys, this doesn't say much about the "power of design and engineering."

The reason why people herald products like the Altima is because they indicate the rebirth of Nissan, a company that was on the rocks a short while ago. GM can brag about cost-cutting and new-efficiency, but it isn't showing up in the product. They're giving us more of the same, as shown by the 2004 Malibu and Grand Prix, while everyone else is moving up in performance and design.