Here's an interesting perspective....

http://autoextremist.com/page2.shtml

 

I think that was posted before. I have read it thru a link.

 

That rant is horrible. It isn't supported at all and is simply some guy's opinion on a massive subject. He generalizes and basically sounds like he's guessing at what people are thinking. He claims to know what Lutz's personal mindset is and what the voice of America is without giving any evidence that it's any more than his bitchy opinion.

 

I don't know...I always find that Peter DeLorenzo (the author) has an interesting point of view.

And you have to admit, too much 0% financing does have it's risks for the GM corporate bottom line.

I'm just hoping they are simply using it to gain market share...while new vehicles, that people actually want (regardless of finance deals), become available.

 

An AVERAGE of over $3800 in incentives PER CAR?

When engineers struggle to save $50 per car?

Imagine GM quality if even half of this money was used to make the cars better!

 

Exactly!

 

And there lies GM's chronic problem. Good point.

 

I'd much, much, much rather go into a dealership because I want to have the best car for the money, rather than a great deal.

The best car for the money is deal enough in itself.

 

Today you're not allowed to work for GM unless you're stupid.

 

Once again, I agree.

GM's current formula seems to be....maybe our cars aren't all that desirable, but we'll pay you alot of money to buy them.

Getting back to that average $3800 incentive per car.
I've heard designers say that if they only could have had $100 more for an interior , that would have made the difference between mediocre and stellar.

Just imagine spending $3800 more or just a portion of it during the developement of every GM car. Imagine the improvements in suspension, chassis rigidity, drivetrains, fit and finish etc. that could be made on every GM car with that money. Maybe people wouldn't need heavy incentives to buy them.

I really hope GM is about to round a corner here...and I really hope that when they once again say 'product is king'...that they mean it this time.

 

With $3800 per car, GM should be able to:

1. Up quality to the point where Japanese and German are not even a consideration on midpriced and premium vehicles.
2. Reduce sticker price to the point where Korean is not a consideration on entry-level vehicles.

After this, the only incentive offered should be a $100 "comparison incentive." Come to the dealer, try the new GM cars, (which stomp the competition in any way you can measure, be it performance, styling, fit & finish, interior quality, price) and if you buy something else instead, we'll give you $100 (or $250, or whatever on higher-priced models).

After a very short time, with a bold comparison program like that, and reviews in the magazines to support the new reality, GM wouldn't have to have any incentives. In fact, they might even be able to start charging a premium!

 

http://www.autoweek.com/cat_content...._code=06246615

 

Just goes to show that they haven't read this thread yet
Or they have

 

I'm really starting to wonder if some of them actually get their news from here.