About 5 minutes ago as I was taking my dog for a walk and a white Scion xA just happened to drive by my house (what luck) , and guess who was driving it?


A young 20 something male?- NO

A young 20 something female? NO

A 30 something male?- NO

A 30 something female? NO

How about a 40-50 year old balding white dude that was about 50 lbs overweight!!

Wow! that Toyota/Scion marketing department really did their research.

 

Was he wearing any gold chains? "How you doin' ?"

 

Anybody surprised...???

 

Funny!

That's me ...except for the 50 lbs overweight ... and I've already stated that I'd seriously consider one of those as a grocery getter.

 

A sale is a sale. Sounds like he sat home and ate for 7 days before the Toyota dealer got him one. Wonder if he'll go on a diet since he's got his hip-cool chick magnet....

 

He'll have to if he wants do drive his car on hills or entrance ramps! 108hp is hard to swallow even for $12k. And no, not surprising that it appeals to older crowd. They're still getting an affordable Toyota.

 

Pardon my ignorance, but is this Scion I keep hearing of a new Toyota brand, or just vehicle?

 

"a 40-50 year old balding white dude that was about 50 lbs overweight!!"

Sounds like it was being driven by a car dealer.

 

well, kinda both.... Its a new vehicle.. there's the A version which is smaller and has curves, and the B version that is slightly longer and is boxy.


Supposidly, when you walk into a Toyota dealership the Scion has its own area, with its a salesperson that stays with you for the whole time, from info to loan to handing over the keys.. the price is fixed.. and they also sell you tidbits it customize the look..

 

Sounds like it was The Comic Book Guy from The Simpsons!!

 

I think Scion should add the following to its customized features list:

1. Hair-piece or wig (your choice of length and color)
2. Membership to the gym
3. Contact lenses
4. Gift certificate to Subway
5. A gift card to the "GAP" for some some cool youthful clothing

 

I saw my first Element on the road the other day and had a similar experience. It was being driven by some ex-hippie, Birkenstock-wearing, middle-aged lesbian. I thought to myself, yup, that's about right. The Element is the new Volvo.

On a more serious note, I think the car companies know full-well that the real target market for these cars is older people. Gen Xers simply don't have enough money. But the companies have to pretend it's intended for young people, and that's what attracts the (older) mainstream buyers. It's like the old saying, you can sell a young man's car to an old man, but not the reverse.

 

If I've said it once, I've said it 1,000 times...the youngest person I have sold a Vibe to (and year to date I myself have sold 9) was in her late 30s, and the oldest was 78. Case closed!

 

Oldie, but goldie! Hits the nail right in the head!!!

 

I didn't realize Saturn had something comparable in the works. At least it sounds like they're pushing it towards adults to begin with.