http://www.autoblog.com/2009/06/29/r...y-2010-priced/

 

No body is going to buy a $60,000 Hyundai. VW made this mistake with the Phantom.

Is the Genesis even selling that good? I've never seen one on the road, coupe or sedan. I literally seen more Ferrari's and Aston Martins in the last week than Genesis ever.

 

I hadn't really thought about that until you mentioned it. I haven't come across any Genesis sedans as of yet, and only 2 coupes. I do a pretty good amount of driving all over this area too, so its somewhat surprising.

 

I, also, have yet to see either a Genesis coupe or sedan on the road.

 

I have see a Genesis Sedan on the road a few times. I think it is the same one, because I generally see it in the same piece of road. I don't think I have seen a coupe around yet.


But this 60k car... big mistake. It might have some great features, but it shouldn't have been a Hyundai. They should have come out with a 3rd brand that was more upscale.

 

There are a lot of Genesis coupes and sedans across northern Virginia that I have seen. When we bought my wife's car in May there was a woman trading in her 300C for one.

 

how is the name of the car pronounced?

 

Either EEK-wuss or ECK-wuss, I would imagine.

 

I've always thought that 'Genesis' would be a decent name for an upscale badge for Hyundai. I personally don't know many people around here that want to buy a luxury Hyundai....mainly because there is no shortage of d-bags in my neck of the woods that have to have a Lexus because 'everyone else' does. Hyundai will learn what VW has learned....too many people stake their sense of identity on what others think.

 

Genesis sedans are all over the place in South Fla. I haven't seen many coupes though.

 

VW made a different mistake with the Phaeton. For about the same price, you could get everything it offered in Audi trim, which has more status than VW. The Phaeton started in the high $60k's and topped $100k MSRP when fitted with the "W12" 12-cylinder engine and AWD "4-motion" option. It wasn't able to compete in the luxo-barge market because it was already there, in its bigger brother Audi form with more status. The Phaeton really wasn't a value-buy. It was VW's attempts at commanding instant status in the stuffed Luxury market, and it failed miserably. If anything, it offered an upside down value proposition. Here: Pay as much for a Volkswagen as you would for an Audi.

At $100k you had surely surpassed just about every Audi sedan (and most of the luxury market) in price, and you were still driving a car with a junior nameplate. I don't think they sold the plastic flowers with Phaetons, but I could be wrong.

Hyundai would be making the same mistake if they inserted their car as an equal in the market in terms of pricing.

The difference is they're offering more car than the competition at a lower price point. Now, would-be or almost-buyers of the $60k+ luxury brands have something that's more affordable. The brand-flexible may bend towards the Hyundai, or used luxury buyers can now go new with a Hyundai. The wary may go with Hyundai because of their "Assurance" program. It's a great value proposition...

 

I understand what you are saying, but I also find it hard to believe that someone who can afford a car around 60k, maybe even over 60k, is going to think they should be Hyundai on their list. Maybe they will. A Lexus LS starts around 64k.

 

Um, for less than $60k I would expect 3 or more Hyundai's.