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GM shows some good success with Overnight Test Drive Program

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Old Jun 6, 2003 | 10:08 AM
  #1  
Darth Xed's Avatar
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GM shows some good success with Overnight Test Drive Program

http://www.autoweek.com/cat_content...._code=02554956

25% sales rate... sounds pretty solid, really.

It'll be interesting to see if that rate holds or improves at all if they renew the 'official' program.
Old Jun 6, 2003 | 11:04 AM
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What's a normal closing rate for a GM dealership?
Old Jun 6, 2003 | 05:08 PM
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It is a good idea. Although letting people take home new cars that they don't own seems kinda crazy in some ways.
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