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GM, Ford, Chrysler Sales Slip, Toyota Posts 12% Increase

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Old Apr 3, 2007 | 02:17 PM
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GM, Ford, Chrysler Sales Slip, Toyota Posts 12% Increase

GM, Ford, Chrysler Sales Slip, Toyota Posts 12% Increase

The Wall Street Journal; By MIKE BARRIS - April 3, 2007 3:05 p.m.

General Motors Corp. Tuesday posted a 4% drop in March U.S. light-vehicle sales as retail sales fell and the world's largest auto maker continued to slash sales to rental-car fleets.

Ford Motor Co.'s sales fell 9%, but the auto maker said its market share appears to be "stabilizing." Chrysler Group, meanwhile, reported a 4.6% drop, while Toyota Motor Corp.'s sales jumped 12%.

GM also cut second-quarter North American production forecast, but raised its first-quarter production forecast for Europe and the Asia-Pacific region.

GM sold 345,418 light vehicles in March, compared with 359,705 vehicles a year earlier. In March, GM North America produced 401,000 vehicles, down 59,000 vehicles, or 13%, from a year ago.

GM revised its second-quarter North American production forecast at 1.16 million vehicles, down 1.3% from last month's outlook. The company had forecast second-quarter North American production of 1.175 million vehicles.

For Europe, GM raised its first-quarter production forecast to 511,000 vehicles, up 3,000 from last month; and boosted its second-quarter target to 473,000 vehicles, up 6,000 from the prior month.

For Asia Pacific, the auto maker raised its first-quarter production estimates to 539,000 vehicles, up 1,000 from last month; and raised its second-quarter forecast to 568,000 vehicles, up 8,000 from last month.

For Latin America, Africa and the Middle East, GM lowered its first-quarter production forecast to 222,000 vehicles, down 3,000 from last month's guidance. The region's second-quarter production forecast was left unchanged at 233,000 vehicles.

There were 28 selling days last month, versus 27 days in March 2006.

Ford Sales Slide

Ford said sales of the No. 2 auto maker's F-Series pickup truck, one of its most profitable vehicles, dropped 15%. Passenger-car sales fell 15% while sales of trucks and sport utility vehicles -- representing Ford's most profitable business -- were down 5.8%. Ford, Dearborn, Mich., sold 264,975 cars and light trucks in March, compared with 291,146 a year ago.

Ford's president of the Americas, Mark Fields, said the company is "moving quickly to operate profitably at lower volumes and a changed mix, and we are encouraged our retail market share appears to be stabilizing over the past several months."

"Our newest products also are achieving the sales targets we have set for ourselves, another sign that we're making good progress," Mr. Fields said.

Earlier this year, Ford posted the largest full-year loss in its history, a shortfall of $12.7 billion for 2006. It posted consecutive double-digit percentage drops in sales of cars and light trucks in each of the first two months of this year -- 13.5% in February, and 19% in January.

Toyota said March sales of cars and light trucks in the U.S. jumped 12% amid strong sales of its Toyota and Lexus hybrid vehicles. The Japanese auto maker said it sold 242,675 vehicles in March, compared with 217,286 a year ago.

DaimlerChrysler AG's Chrysler posted total sales of 206,435 vehicles for the month -- the first time it topped the 200,000 mark in monthly sales since posting sales of 216,412 in March 2006. The German parent company's luxury Mercedes-Benz USA division, on the other hand, posted a 0.9% rise in March sales.

The big Detroit auto makers -- GM, Ford and Chrysler -- have been reducing sales to rental-car fleets, which carry low profit margins, to concentrate on more lucrative sales to customers at dealerships. The move stems from an overall shift by buyers away from trucks and sport-utility vehicles toward more fuel-efficient vehicles, mostly built by Asian companies.

Generally, analysts expect a modest volume increase in March U.S. auto sales to usher in what is a traditionally strong selling season and to break a three-month industry slump during which sales fell 3%.
Old Apr 3, 2007 | 03:04 PM
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When they count sales in a month, are they referring to dealerships purchasing a car for their lot, or a person buying it at the dealership? Just wondering because I just bought a GTO on 3/20 and curious if that would count towards these numbers.
Old Apr 3, 2007 | 05:24 PM
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I believe "sales" are usually measured at the point at which the manufacturer no longer legally owns the vehicle; not necessairly when a particular is purchased by the consumer; I believe ownership is usualy transfered once the vehicle leaves the manuracturer's lot.
Old Apr 3, 2007 | 06:31 PM
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Originally Posted by 1badLS1M6
When they count sales in a month, are they referring to dealerships purchasing a car for their lot, or a person buying it at the dealership? Just wondering because I just bought a GTO on 3/20 and curious if that would count towards these numbers.
It's based on "deliveries". Sales to actual customers, both fleet & retail.

One way to look at it is that when Chrysler's dealers revolted and stopped accepting vehicles that were pushed on them by Chrysler, sales figures at that point should have gone off a cliff. It didn't. Automakers still count cars they sell that have been discontinued.


As for the GTO, GM sold 702 last month. Down 42.9% of the 1185 sold during the month of March of last year, due to dwindling supplies (GTO's been out of production since last August).

Nothing weird there.

GM still sold 2 Centurys , 7 Park Avenues, and 11 LeSabres in March. Those cars have been out of production for about 2 years.


If you want the full GM score card, go to media.GM.com
I don't think you need press credentials to get the sales figures.
Old Apr 3, 2007 | 09:58 PM
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Hehehehehe...I was part of the revolt. DCX management did it to themselves, and I honestly have not a single good thing to say about the top brass at Chrysler. People love to complain about dealers raping the public, and that sometimes is the case. In the case of DCX franchises however, I can assure you most are struggling merely to keep their doors open. We're doing better than many, yet we still had a very, very hard 2006. So far, 2007 isn't looking any better
Old Apr 4, 2007 | 09:03 AM
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Why are Silverado sales falling compared to March 2006 with a brand new model out?
Old Apr 4, 2007 | 09:38 AM
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Originally Posted by Z28Wilson
Why are Silverado sales falling compared to March 2006 with a brand new model out?
That's a good question especially considering that March 2006 was not a great month for trucks in general.
Old Apr 4, 2007 | 09:59 AM
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Originally Posted by Robert_Nashville
That's a good question especially considering that March 2006 was not a great month for trucks in general.
All the full size trucks fell, cept for a nominal gain for the Tundra. Something more broad happened last month go cause the decline in sales for the entire truck market other than product.
Old Apr 4, 2007 | 10:21 AM
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Originally Posted by Derek M
All the full size trucks fell, cept for a nominal gain for the Tundra. Something more broad happened last month go cause the decline in sales for the entire truck market other than product.

I'd say it has something to do with the fact that gasoline shot up by about 50 cents a gallon in March...
Old Apr 4, 2007 | 10:27 AM
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Originally Posted by Z28Wilson
Why are Silverado sales falling compared to March 2006 with a brand new model out?
Wild guess. Fuel prices.

It probally shook out a few people who where just merely on the border of wanting to buy a pickup who didn't actually need one.
Old Apr 4, 2007 | 11:12 AM
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Originally Posted by guionM
Wild guess. Fuel prices.

It probally shook out a few people who where just merely on the border of wanting to buy a pickup who didn't actually need one.
I'm not saying the recent increase in fuel prices had nothing to do with it but we had almost exactly the same conditions a year ago (in fact, I think the average price per gallon in March '06 was still higher than it is now) so I'm not sure how much of an impact gas prices could have had???

In fact, it is quite the norm for PPG to start to rise in early spring to reach a peak in the summer months.
Old Apr 4, 2007 | 12:02 PM
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The new lambda's are doing very well. Beating out Ford's Freestyle, as it is most comparable to the lambda twins. I'm starting to see them on the road quite a bit.
Old Apr 4, 2007 | 12:24 PM
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The housing market is also even further in the crapper now than it was a year ago. That could also account for less sales, as contractors aren't looking to replace their fleets just yet.

Still, you'd think a new model which seems superior in every way would at least hold the line for now. I don't see this as a good trend, for GM's sake.

I do like the fact that GM car sales are up though.
Old Apr 4, 2007 | 12:56 PM
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Originally Posted by Z28Wilson
Why are Silverado sales falling compared to March 2006 with a brand new model out?
What were the rebate levels a year ago compared to now?
Old Apr 4, 2007 | 01:04 PM
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I think not selling to rental fleets is a bad idea for GM. Yes, it may increase resale value a bit. But, overall sales are going down the tubes.



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