A GM Dream Team Of Designers
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A GM Dream Team Of Designers
Imagine Brian Nesbitt who has created some of the most talked about GM concept and production vehicles in recent years.
Throw in Michael Simcoe (whom we all here obviously are familiar with) and add in David Lyon who is the Executive Director of Design for Asia Pacific.
Now, throw them all into the GM Tech Center in Warren and you've got a North American Dream Team of GM designers.
They all have new positions from their respective positions and are now all located at GMNA.
Throw in Michael Simcoe (whom we all here obviously are familiar with) and add in David Lyon who is the Executive Director of Design for Asia Pacific.
Now, throw them all into the GM Tech Center in Warren and you've got a North American Dream Team of GM designers.
They all have new positions from their respective positions and are now all located at GMNA.
Last edited by Josh452; May 1, 2007 at 11:25 AM.
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From: The Golden State
Imagine Brian Nesbitt who has created some of the most talked about GM concept and production vehicles in recent years.
Throw in Michael Simcoe (whom we all here obviously are familiar with) and add in David Lyon who is the Executive Director of Design for Asia Pacific.
Now, throw them all into the GM Tech Center in Warren and you've got a North American Dream Team of GM designers.
They all have new positions from their respective positions and are now all located at GMNA.
Throw in Michael Simcoe (whom we all here obviously are familiar with) and add in David Lyon who is the Executive Director of Design for Asia Pacific.
Now, throw them all into the GM Tech Center in Warren and you've got a North American Dream Team of GM designers.
They all have new positions from their respective positions and are now all located at GMNA.
Opel Antara, Saab 9-x and 93-x concepts, and in his previous life at Chrysler, he did the Proto Cruiser, and was involved in the Chrysler Atlantic.
Nesbitt's production portfolio includes both the PT Cruiser and the HHR, & the restyled Chevy Impala. He's been bounced around at GM so fast and so often, it's hard to really get a fix on anything he's done beyond this, though he undoubtedly had a hand in other vehicles while at Chevrolet.
Michael Simcoe's is the new VE Commodore line (and Pontiac G8) as well as the WM Statesman/Caprice (and what would have been the Buick Roadmaster). He also did what would have been the 2008 GTO & Monaro.
David Lyons is pretty much any Buick sitting in the showroom right now (he's former head of Buick design).
Everyone knows about Nesbitt and Simcoe already, and their background. David Lyons a strong proponent of "Brand Identity"... a single identifiable look for all cars in a division and loves big badges.
Couple of David Lyon quotes:
"In the past, Chevy has not had the consistent look that it should have....Occasionally, we'd take a vehicle and put a Chevy bow tie on it and that would be a Chevy....No more"
"We don't want to have a global Chevy and a North American Chevy. Really, we can get to one Chevy,"
"On some trucks, the bow tie gets so big that it actually starts to crawl into the open area of the grille," Lyon says. "That's cool. Big logos - man, I love 'em. Can't be too big for me"
Simcoe's most known concept it the Holden Torana. Nesbitt's most likely will be the forementioned GTC, Lyons IMO is the Buick Bengal.
Simcoe's designs tend to look like a bit ricey or like it came off of a race track. His bodies tend to include wheel flares, ground effects, and chisiled looks.
Nesbitt's designs tends to be retro-futuristic. He seems to be able to take existing and past designs and make them look like they came from a sci-fi magazine or movie.
Lyons designs tend to be more like Bob Lutz's design taste: Smooth simple bodies & strong identifiable grilles.
GM's strength of design right now is that it has a wide range of seemingly conflicting designers (throw in Tom Peters and his 5th gen Camaro, and things get even more mixed up).
Bob Lutz has a tendancy to play different ideas and sides off of each other and sees what comes up, and IMO that's what's made him successful. Ed Welburn tends to ask alot of questions, and has an amazing talent for picking the right combination of different ideas to create amazing designs. GM CEO Rick Wagoner is the very VERY rare automotive CEO who's not afraid to let his guys swing for the fences everytime at bat (One look at the excellent designs of Saturn Aura and GMC Arcadia bears that out.... normally they'd be "safe, uncontroversial" designs).
GM is certainly starting off in a"Golden Age" of design right now that will probally last at least till the middle of next decade as the younger guys move up and (hopefully) Lutz, Welburn, and Wagoner's mentality exists within the company.
Last edited by guionM; May 1, 2007 at 02:21 PM.
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Joined: Nov 2000
Posts: 1,479
A google search of Micheal Simcoe also brings up this little jewel
http://www.thescene.com.au/lifestyle...10_11_682.html
http://www.thescene.com.au/lifestyle...10_11_682.html
Thread Starter
Registered User
Joined: Jul 2004
Posts: 1,496
From: Roseville, MI, USA
Nesbitt is back from GM Europe?
Opel Antara, Saab 9-x and 93-x concepts, and in his previous life at Chrysler, he did the Proto Cruiser, and was involved in the Chrysler Atlantic.
Nesbitt's production portfolio includes both the PT Cruiser and the HHR, & the restyled Chevy Impala. He's been bounced around at GM so fast and so often, it's hard to really get a fix on anything he's done beyond this, though he undoubtedly had a hand in other vehicles while at Chevrolet.
Michael Simcoe's is the new VE Commodore line (and Pontiac G8) as well as the WM Statesman/Caprice (and what would have been the Buick Roadmaster). He also did what would have been the 2008 GTO & Monaro.
David Lyons is pretty much any Buick sitting in the showroom right now (he's former head of Buick design).
Everyone knows about Nesbitt and Simcoe already, and their background. David Lyons a strong proponent of "Brand Identity"... a single identifiable look for all cars in a division and loves big badges.
Couple of David Lyon quotes:
"In the past, Chevy has not had the consistent look that it should have....Occasionally, we'd take a vehicle and put a Chevy bow tie on it and that would be a Chevy....No more"
"We don't want to have a global Chevy and a North American Chevy. Really, we can get to one Chevy,"
"On some trucks, the bow tie gets so big that it actually starts to crawl into the open area of the grille," Lyon says. "That's cool. Big logos - man, I love 'em. Can't be too big for me"
Simcoe's most known concept it the Holden Torana. Nesbitt's most likely will be the forementioned GTC, Lyons IMO is the Buick Bengal.
Simcoe's designs tend to look like a bit ricey or like it came off of a race track. His bodies tend to include wheel flares, ground effects, and chisiled looks.
Nesbitt's designs tends to be retro-futuristic. He seems to be able to take existing and past designs and make them look like they came from a sci-fi magazine or movie.
Lyons designs tend to be more like Bob Lutz's design taste: Smooth simple bodies & strong identifiable grilles.
GM's strength of design right now is that it has a wide range of seemingly conflicting designers (throw in Tom Peters and his 5th gen Camaro, and things get even more mixed up).
Bob Lutz has a tendancy to play different ideas and sides off of each other and sees what comes up, and IMO that's what's made him successful. Ed Welburn tends to ask alot of questions, and has an amazing talent for picking the right combination of different ideas to create amazing designs. GM CEO Rick Wagoner is the very VERY rare automotive CEO who's not afraid to let his guys swing for the fences everytime at bat (One look at the excellent designs of Saturn Aura and GMC Arcadia bears that out.... normally they'd be "safe, uncontroversial" designs).
GM is certainly starting off in a"Golden Age" of design right now that will probally last at least till the middle of next decade as the younger guys move up and (hopefully) Lutz, Welburn, and Wagoner's mentality exists within the company.
Opel Antara, Saab 9-x and 93-x concepts, and in his previous life at Chrysler, he did the Proto Cruiser, and was involved in the Chrysler Atlantic.
Nesbitt's production portfolio includes both the PT Cruiser and the HHR, & the restyled Chevy Impala. He's been bounced around at GM so fast and so often, it's hard to really get a fix on anything he's done beyond this, though he undoubtedly had a hand in other vehicles while at Chevrolet.
Michael Simcoe's is the new VE Commodore line (and Pontiac G8) as well as the WM Statesman/Caprice (and what would have been the Buick Roadmaster). He also did what would have been the 2008 GTO & Monaro.
David Lyons is pretty much any Buick sitting in the showroom right now (he's former head of Buick design).
Everyone knows about Nesbitt and Simcoe already, and their background. David Lyons a strong proponent of "Brand Identity"... a single identifiable look for all cars in a division and loves big badges.
Couple of David Lyon quotes:
"In the past, Chevy has not had the consistent look that it should have....Occasionally, we'd take a vehicle and put a Chevy bow tie on it and that would be a Chevy....No more"
"We don't want to have a global Chevy and a North American Chevy. Really, we can get to one Chevy,"
"On some trucks, the bow tie gets so big that it actually starts to crawl into the open area of the grille," Lyon says. "That's cool. Big logos - man, I love 'em. Can't be too big for me"
Simcoe's most known concept it the Holden Torana. Nesbitt's most likely will be the forementioned GTC, Lyons IMO is the Buick Bengal.
Simcoe's designs tend to look like a bit ricey or like it came off of a race track. His bodies tend to include wheel flares, ground effects, and chisiled looks.
Nesbitt's designs tends to be retro-futuristic. He seems to be able to take existing and past designs and make them look like they came from a sci-fi magazine or movie.
Lyons designs tend to be more like Bob Lutz's design taste: Smooth simple bodies & strong identifiable grilles.
GM's strength of design right now is that it has a wide range of seemingly conflicting designers (throw in Tom Peters and his 5th gen Camaro, and things get even more mixed up).
Bob Lutz has a tendancy to play different ideas and sides off of each other and sees what comes up, and IMO that's what's made him successful. Ed Welburn tends to ask alot of questions, and has an amazing talent for picking the right combination of different ideas to create amazing designs. GM CEO Rick Wagoner is the very VERY rare automotive CEO who's not afraid to let his guys swing for the fences everytime at bat (One look at the excellent designs of Saturn Aura and GMC Arcadia bears that out.... normally they'd be "safe, uncontroversial" designs).
GM is certainly starting off in a"Golden Age" of design right now that will probally last at least till the middle of next decade as the younger guys move up and (hopefully) Lutz, Welburn, and Wagoner's mentality exists within the company.
This is by far one of the better design teams that GM NA has had in quite sometime. GM basically took the best of every single region and said "come with me to Warren, Michigan."
I can't wait!
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