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GM considering six-figure Cadillac sedan

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Old Oct 19, 2004 | 09:46 PM
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GM considering six-figure Cadillac sedan

PARIS - General Motors Vice Chairman Robert Lutz believes there's a sweet spot for a limited-edition Cadillac sedan priced a few notches above $100,000.

But a car to compete in the same league as the Maybach and Rolls-Royce Phantom - which sell for $300,000-plus - is out of the question.

"We still have the dream of the ultraluxury flagship at the top of the Cadillac lineup; something that would do 1,000 units a year," said Lutz, who was interviewed last month at the Paris auto show.

But "when we look at the success of Maybach and Rolls-Royce, I think we would probably be less enthusiastic about a $300,000 car than we were perhaps two years ago."

Maybach and Rolls-Royce have failed to reach global sales expectations.

No program

Lutz said there is no approved product program to develop a six-figure flagship for Cadillac. In terms of pricing, he said, "I think we could make a nice car and a good business proposition at roughly $110,000, $120,000."

Lutz said the right size of car for Cadillac would be "a little bigger than the STS with a different engine configuration." It would not be "long-wheelbase, Maybach-sized."

GM is not the only company thinking of developing a car that would be priced above $100,000.

In July, Yukitoshi Funo, CEO of Toyota Motor Sales U.S.A. Inc., said that a $100,000 car is high on Lexus' wish list. But he said that a $300,000 vehicle was out of the question.

While GM favors a sedan, Toyota executives have not reached a consensus on whether such a vehicle should be a sedan or sports car. It also could be a gasoline-electric hybrid-powered vehicle.

Show star

One star of the 2003 Detroit auto show was the Cadillac Sixteen concept, a sleek, rear-drive four-door with a long hood. The Sixteen was powered by a 16-cylinder engine.

GM executives said that low-volume production might be considered.

A sticker price that might rival that of the Maybach 57 - $307,500 - or the Rolls-Royce Phantom - $324,000 - was speculated. But the demand for those exotic sedans has failed to reach projections.

For example, Rolls-Royce wants to sell 1,000 Phantom sedans worldwide this year. Through July, just 358 had been sold.

DaimlerChrysler plans to build 800 Maybachs this year in Sindelfingen, Germany. That is just over half the annual production rate forecast when the project was launched in the late 1990s.

But one engineering element that Cadillac may need to compete in the $100,000-plus category is missing. Maybach, Rolls-Royce, Mercedes-Benz, BMW and a few other automakers have V-12 engines.

While GM has said that it is developing a V-12, it has given no timetable or told of vehicle applications.
Hope this isn't a repost. An ulta-luxury six figure v12 sedan to compete with the BMW/Audi/MB v12 sedans would be a welcome, but i hope the Cien is still being considered as well now that a v12 is being developed.
Old Oct 19, 2004 | 10:31 PM
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Re: GM considering six-figure Cadillac sedan

The only concept I like more more than the Cien, is the Sixteen. Cadillac is IMHO GMs excitement division. I have never been so excited about a car line-up than Cadillac's right now and what they could still do with it.

Edit: for some reason, only half of my original post showed up Damn Agents

Last edited by Meccadeth; Oct 21, 2004 at 07:31 AM.
Old Oct 19, 2004 | 10:47 PM
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Re: GM considering six-figure Cadillac sedan

remember that twin turbo v-12 on the rpo sheet from a while back?
Old Oct 20, 2004 | 02:28 AM
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Re: GM considering six-figure Cadillac sedan

I think for GM to succeed at selling a 100k-120k luxury car, they would basically have to be selling a Maybach or a Pheaton at that price. RR and Merc have a legendary history of luxury that they have maintained over the years and they are having trouble with the latest ultra-luxury mobiles. All Cadillac has at this point IS history. the CTS has been out for what, two years??? I think it needs at least a decade or so of maintained luxury standards and proper development for them to even consider selling a car in the six figure range. that's not taking inflation into account of course.
Old Oct 20, 2004 | 05:28 AM
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Re: GM considering six-figure Cadillac sedan

or maybee a quick strike while the iron is hot...Caddy is in demand and looking every bit their rival..whoy not surprise everyone with something like that..it will make people think Caddy has it right...if the thing is a rolling work of art..it will break alot of the stereotypes that been with Caddy for the past few decades.
Old Oct 20, 2004 | 09:02 AM
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Re: GM considering six-figure Cadillac sedan

Caddy news this $100,000 to be considered a great value. RR for 1/3 the price. V12 should be standard equipment.

Originally Posted by number77
remember that twin turbo v-12 on the rpo sheet from a while back?
I remember that I hear it is the new Camaro engine j/k
Old Oct 21, 2004 | 12:00 AM
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Re: GM considering six-figure Cadillac sedan

Originally Posted by Caps94ZODG
or maybee a quick strike while the iron is hot...Caddy is in demand and looking every bit their rival..whoy not surprise everyone with something like that..it will make people think Caddy has it right...if the thing is a rolling work of art..it will break alot of the stereotypes that been with Caddy for the past few decades.
or, maybeee Caddy just doesn't have the image to pull something like that off. let's see how well the STSs move first before we start talking about image cars that maybe one of us on this entire site can even afford. besides, Caddy doesn't _need_ those types of overpriced, low volume high profit margin cars right now anyway. they have SUVs to make them butt-loads of cash. those things are selling at enormous profit margines and are moving several times the units an ultraluxury cruiser would.
Old Oct 21, 2004 | 12:03 AM
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Re: GM considering six-figure Cadillac sedan

That would be sweet. Would be nice to have an American made car that wealthy europeans aspired to own... haven't had that since what... Duesenberg?
Old Oct 21, 2004 | 02:04 AM
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Re: GM considering six-figure Cadillac sedan

Well, Caddy has made it into the hearts and garages of the rich and famous with there Lades. The CTS is a very popular car, if Im not mistaken there best selling sedan.
The STS will deffinatly show that Caddy can fight in a very tight market, and win. After driving the car, I can deffinatly tell you that this car is a 5/E series beater. Performance, luxury, ride, and looks all scream excellent.
XLR is becoming a very popular car as most dealerships cant get them in fast enough. Its a deffinate alternative to teh SL500.
Now if the STS does as well as I think it will, a S/7 class car would be great. Standad Northstar with V12 Northstar option. It would deffinatly be a good idea to really be the cap off a great turn around for Caddy.
Old Oct 21, 2004 | 11:23 AM
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Re: GM considering six-figure Cadillac sedan

Originally Posted by Good Ph.D
That would be sweet. Would be nice to have an American made car that wealthy europeans aspired to own... haven't had that since what... Duesenberg?
It's one thing to have an expensive American car. Cadillac will no doubt be successful at that.

But to have a car that "wealthy" europeans would aspire to own? I think those wealthy europeans will be looking elsewhere.
Old Oct 21, 2004 | 08:36 PM
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Re: GM considering six-figure Cadillac sedan

Originally Posted by muckz
It's one thing to have an expensive American car. Cadillac will no doubt be successful at that.

But to have a car that "wealthy" europeans would aspire to own? I think those wealthy europeans will be looking elsewhere.
I'm just saying, there are only like what a dozen or so sedans in the ~100k V12, catergory, and I believe many of those are purchased in the european market, so the fact that they are considering it means it would have to compete in that market? I guess I could be wrong.
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