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DCX lost €3.9 billion on Smart over four years

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Old Jun 14, 2007 | 02:50 AM
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DCX lost €3.9 billion on Smart over four years

DaimlerChrysler stock has soared ever since news hit the street that a Chrysler sale was imminent. After all, Chrysler lost $1.5 billion in the 3rd quarter of 2006, and the Germans were convinced that the Pentastar was the root of all their problems. Now comes word from German newspaper Handelsblatt that DCX dropped a cool €3.9 billion on the Smart brand in only four years, which puts the microcar brand in Jaguar-bad territory.
Autoblog.com

Even with all the money it stole from Chrysler it still can't make the company profitable.

Last edited by mastrdrver; Jun 14, 2007 at 03:59 AM.
Old Jun 14, 2007 | 07:04 AM
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I am surprised that there are not more articles reporting the angle that MB ran Chrysler into the ground and thier management was very poor. It seems all we hear about is how Chrysler is bringing Mercedes down not that they don't know how to manage anything other than themselves as proof with the Smart thing.

I thought Smart was supposed to be the next big thing and everyone will want one of these micro cars so they better bring them to the US? (thick sarcasm).
Old Jun 14, 2007 | 07:37 AM
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Originally Posted by SNEAKY NEIL
I am surprised that there are not more articles reporting the angle that MB ran Chrysler into the ground and thier management was very poor. It seems all we hear about is how Chrysler is bringing Mercedes down not that they don't know how to manage anything other than themselves as proof with the Smart thing.

I thought Smart was supposed to be the next big thing and everyone will want one of these micro cars so they better bring them to the US? (thick sarcasm).
That's because Chrysler is one of those stupid, stodgy, Detroit Big Three companies, and we all know they are a bunch of morons. Daimler is from Germany, in Europe, where the engineers are superior, they are socially more advanced, and they are just clearly better people who will change your baby's diaper for you if you need a hand. Surely there could be no mismanagement by a company as mighty and renowned as Mercedes-Benz...

Now, if the "merger of equals" had actually been Chrysler buying Mercedes (as if they'd have wanted to), and billions were sunk, you can bet you'd be seeing the articles berating the mismanagement that occurred...

Old Jun 14, 2007 | 08:36 AM
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I remember looking into the smart roadster. I converted it from euros and it comes out to around $20k (starting base price). Too much for me. But I still think it could survive in the US market. Its a cheap sports car, thats new and different.
Old Jun 14, 2007 | 11:00 AM
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Originally Posted by number77
I remember looking into the smart roadster. I converted it from euros and it comes out to around $20k (starting base price). Too much for me. But I still think it could survive in the US market. Its a cheap sports car, thats new and different.
I saw a Smart car parked in someone's driveway here a couple days ago. I thought about taking a picture just because of the sheer oddity of it. I'm honestly not sure they'll ever catch on here. Sure we want more efficient cars, but at the risk of driving that? With all the other monsterous trucks running around? I dunno.....
Old Jun 14, 2007 | 11:08 AM
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Isn't that a Smart in Wii commercials?
Old Jun 14, 2007 | 11:13 AM
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Originally Posted by jg95z28
Isn't that a Smart in Wii commercials?
IDK but, it does have a bullet sticker on the door from the Mario bros. franchise. I thought that was funny.
Old Jun 14, 2007 | 12:37 PM
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I can't believe DCX is thinking that Smart will work over here. I predict that it will be the biggest automotive failure of the past 20 years.
Old Jun 14, 2007 | 01:21 PM
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Originally Posted by jg95z28
Isn't that a Smart in Wii commercials?
I've wondered that myself... I think it is.
Old Jun 14, 2007 | 01:38 PM
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Originally Posted by Z28Wilson
I saw a Smart car parked in someone's driveway here a couple days ago. I thought about taking a picture just because of the sheer oddity of it. I'm honestly not sure they'll ever catch on here. Sure we want more efficient cars, but at the risk of driving that? With all the other monsterous trucks running around? I dunno.....
The car I was referring to isn't sold here.
Old Jun 14, 2007 | 02:10 PM
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Originally Posted by number77
The car I was referring to isn't sold here.
Yeah, this is the thing I saw, and what I think of when I hear "Smart car".



Even your example, while far from the Steve Urkel-mobile sold here, is still much too small for American tastes. I wouldn't feel all that safe in it.
Old Jun 14, 2007 | 03:18 PM
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i could see this working in some of the bigger cities. tell me you cant picture this running around San Fran or LA or even manhattan for that matter...
Old Jun 14, 2007 | 03:29 PM
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Originally Posted by JadedZ28
i could see this working in some of the bigger cities. tell me you cant picture this running around San Fran or LA or even manhattan for that matter...
Now picture a 4200 pound NYC taxi plowing into the driver side of the Smart Four Two. I'd imagine the driver looking like a well-done pizza, but not looking very "smart".
Old Jun 14, 2007 | 03:34 PM
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Originally Posted by Z28Wilson
Now picture a 4200 pound NYC taxi plowing into the driver side of the Smart Four Two. I'd imagine the driver looking like a well-done pizza, but not looking very "smart".
haha i did think of that after i made the post, but who knows!!!
Old Jun 14, 2007 | 03:38 PM
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Originally Posted by Z28Wilson
Now picture a 4200 pound NYC taxi plowing into the driver side of the Smart Four Two. I'd imagine the driver looking like a well-done pizza, but not looking very "smart".
Pitcure a 4200 pound NYC taxi finding anyplace in normal NYC traffic to get up enough speed plow into the driver's side of the Smart Four Two enough to even bruise the driver, letting alone turning him into any pizza.



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