I remember a thread, about 1-2 years ago where everyone was saying something to the effect of "I wouldn't buy a Saturn no matter WHAT car they bring out." In other words, the badge plays more of a role than the car. I wonder where these people are now because I destinctly remember saying "If the cars are amazing, people will buy them _despite_ the badge. To go a step farther, if the cars are actually desirable it would take no more than 3 years for the brand's image to turn around (as a bonus)."

Here we are fellas. We're half way to year 3 of the Saturn "turn-around."

The thing is, this could be ANY GM brand. What GM needs to do, is focus on product.