There are very few Saturn dealers here. If I was interested on one...I would have to drive past a ton of other brand's dealers before I got to a Saturn dealer. This is where not having Saturn in GM's normal dealer chain hurts.

I dislike the current Saturn because it is what Chevy should be. I am not sure how Saturn is what Buick used to be. All I remember Buick being is the boxy car with bench seats that your grandma drove. I honestly would love for China to get useless Buick exclusivly. Then put Saturn and Pontiac togethor with Saturn moving a little more upscale to near Lexus range. May seem like a streach..but no more a streach than Buick competing with Lexus.

 

I think Saturn should become GM's "technology" brand. Make every car a hybrid - they don't need to be weak-*** compact cars, just the same models with hybrid powertrains. For performance models (like the Sky), make the electric motors provide a power assist to boost performance.

 

Thats a good idea, its called a brand image. Something GM lacks except with the Hummer line.

formula79 your comments completely lose me, you dislike saturn because its what chevy should be? I think Chevy and Saturns product lines are good. Two full car lines with a family resemblance. But the BPG lines share no resemblance and the development costs of stocking ONE dealership with three different brands is ridiculus. People on here like to point out that the Saturn Outlook is one lamda too many, yet on a BPG lot they park Enclaves and Acadias next to each other. Sure they outsell the Outlook, they get more advertising. Two Lamdas on one lot, two W platforms on one lot, soon to be two eplisions on one lot.

 

At least Saturn pulls import buyers.

Pontiac is a failure.

Change g8 to "Chevelle" (and g8 st to "El Camino") and send them to Chevy. Axe Pontiac. Nothing else they make will be missed.

 

The employees ran the factory with little input from management. Pay close attention around page 128. Read this:

http://books.google.com/books?id=zuZ...sult#PPA128,M1

Again, my whole point is the initial intent was to provide a car made with the highest percentage of american parts, made by americans to showcase american quality. They did not leave off GM badging to distance themselves from GM or American cars. They did it because they wanted their own brand identitiy. Sort of like Scion and Toyota but for drastically diffrent reasons.