Cadillac sales could top 20-year mark!
Thread Starter
Registered User
Joined: Dec 2000
Posts: 8,504
From: Ohio
Cadillac sales could top 20-year mark!
from The Car Connection:
Upward Sales Mark 20-Year High for Cadillac
A 200,000-unit year now seems probable for the first time in 20 years, thanks to resurgent demand among younger buyers for the angular CTS sedan and XLR roadster. Cadillac's surge has been ignited by a blatant appeal to younger Gen X buyers, who had defected from the GM luxury brand's aging Seville and Deville sedans in droves. The CTS, XLR, and new SRX sport wagons are built, moreover, in plants dedicated to world-class quality products - Grand River in Lansing, Michigan, for CTS and SRX and the Corvette plant in Bowling Green, Kentucky, for the XLR.
Boosting sales to 172,325 units in the January-October period, a gain of nearly five percent, Cadillac dealers have been even more cheered by their conquest of Honda, Nissan, and Toyota owners for the once-controversial CTS sedan. More than 41,000 STS sedans were sold n the first ten months of 2003, and the average age of all Cadillac buyers has been cut from 64 in 1999 to 59 this year, according to Business Week Magazine (November 24).
As reported, Cadillac General Manager Mark R. LaNeve is orchestrating the sharp swing in the brand's marketing strategy towards a younger clientele. The product piece of the new approach is reflected in sportier suspensions across the line and embracing the SRX wagon. Cadillac is pointing towards a critical launch next fall when the STS replaces the graying Seville sedan, carrying forward the macho grille looks and angled lines of the Escalade SUV, CTS, XLR, and SRX.
Cadillac dealers, pleased with the return of younger buyers from Japanese brands, now have set their sights on catching up to the Germans. The 2005 STS is aimed squarely at the cynosure BMW 5-Series, LaNeve says. To underline Cadillac's new potent push, the "V" editions of each model are planned, starting with a 400-hp CTS-V entry in the Sports Car Club of America's 2004 races. In true 'race on Sunday, sell on Monday' style, LaNeve says he wants to erase forever "the image of Cadillacs as non-performance cruisers" - or as the seller of such turkeys as Cimarron, Allanté, and Catera. -Mac Gordon
Upward Sales Mark 20-Year High for Cadillac
A 200,000-unit year now seems probable for the first time in 20 years, thanks to resurgent demand among younger buyers for the angular CTS sedan and XLR roadster. Cadillac's surge has been ignited by a blatant appeal to younger Gen X buyers, who had defected from the GM luxury brand's aging Seville and Deville sedans in droves. The CTS, XLR, and new SRX sport wagons are built, moreover, in plants dedicated to world-class quality products - Grand River in Lansing, Michigan, for CTS and SRX and the Corvette plant in Bowling Green, Kentucky, for the XLR.
Boosting sales to 172,325 units in the January-October period, a gain of nearly five percent, Cadillac dealers have been even more cheered by their conquest of Honda, Nissan, and Toyota owners for the once-controversial CTS sedan. More than 41,000 STS sedans were sold n the first ten months of 2003, and the average age of all Cadillac buyers has been cut from 64 in 1999 to 59 this year, according to Business Week Magazine (November 24).
As reported, Cadillac General Manager Mark R. LaNeve is orchestrating the sharp swing in the brand's marketing strategy towards a younger clientele. The product piece of the new approach is reflected in sportier suspensions across the line and embracing the SRX wagon. Cadillac is pointing towards a critical launch next fall when the STS replaces the graying Seville sedan, carrying forward the macho grille looks and angled lines of the Escalade SUV, CTS, XLR, and SRX.
Cadillac dealers, pleased with the return of younger buyers from Japanese brands, now have set their sights on catching up to the Germans. The 2005 STS is aimed squarely at the cynosure BMW 5-Series, LaNeve says. To underline Cadillac's new potent push, the "V" editions of each model are planned, starting with a 400-hp CTS-V entry in the Sports Car Club of America's 2004 races. In true 'race on Sunday, sell on Monday' style, LaNeve says he wants to erase forever "the image of Cadillacs as non-performance cruisers" - or as the seller of such turkeys as Cimarron, Allanté, and Catera. -Mac Gordon
Registered User
Joined: May 2000
Posts: 180
From: Chino, California
Originally posted by guionM
The only thing keeping me out of a CTSv is the California State Lotto numbers always seem to be different from the ones I pick.
The only thing keeping me out of a CTSv is the California State Lotto numbers always seem to be different from the ones I pick.
Man, I thought I was the only one.
Registered User
Joined: Jan 2000
Posts: 10,285
From: Albany, NY
Originally posted by guionM
The only thing keeping me out of a CTSv is the California State Lotto numbers always seem to be different from the ones I pick.
The only thing keeping me out of a CTSv is the California State Lotto numbers always seem to be different from the ones I pick.
Registered User
Joined: Aug 1999
Posts: 781
From: Houston TX (Chicago/Evanston IL)
In IL you can only buy Lotto tickets on payday and only if you use half your check and not feed your 5 children.
Other IL lotto rules....
1.Can only do your banking at a currency exchange.
2.Must use a "Check into cash" once a month.
3.Have a 40% car title loan on a yard car.
Things that help you win th Lotto..
1.Pissingme off in line at the gas station to buy 30 different scrath snd loose tickets.
2.Having three visable rust spots on your "hooptie"
3.Your wife having to call the police bi-weekly for domestic abuse.
Other IL lotto rules....
1.Can only do your banking at a currency exchange.
2.Must use a "Check into cash" once a month.
3.Have a 40% car title loan on a yard car.
Things that help you win th Lotto..
1.Pissingme off in line at the gas station to buy 30 different scrath snd loose tickets.
2.Having three visable rust spots on your "hooptie"
3.Your wife having to call the police bi-weekly for domestic abuse.
Thread Starter
Registered User
Joined: Dec 2000
Posts: 8,504
From: Ohio
Originally posted by Waroo
I'm not sure which younger crowd Cadillac is after, considering most teens and low 20 year olds probably can't afford to buy one of their cars.
I'm not sure which younger crowd Cadillac is after, considering most teens and low 20 year olds probably can't afford to buy one of their cars.
I think it is fairly clear that by 'younger' they mean BMW-type buyers.
People in their perhaps late 20's, but especially early 30's up to their late 50's / early 60's.......
Registered User
Joined: Jun 2000
Posts: 3,463
From: SoCal
Great news indeed. It shows a lot for what GM can di if it truly wants to. I have a feeling Pontiac is next on the "fix" list then maybe just maybe Chevy will get its turn... If Caddy gets an XLR and CTS-V, and Pontiac gets a GTO, what could Chevy possibly want???
Its always interesting to me how with Caddy'd new found customer base they never talk about the Escalade. To me that is the bread and butter in Caddy's lineup. Along with the EXT and ESV veriants the Escalade is todays "big 'ol ..Lac" a place that used to be reserved for the Fleetwoods. The Escalade gets more free and powerful advertising from sports and entertainment figures that Caddy ever hoped to have. I think it's those people who've made Caddy acceptable again. The Crest and Wreath is cool now and its because of the Escalade that it happened. Sure the CTS and SRX will carry the load of the division its the Escalade and XLR that bring people in.
Its always interesting to me how with Caddy'd new found customer base they never talk about the Escalade. To me that is the bread and butter in Caddy's lineup. Along with the EXT and ESV veriants the Escalade is todays "big 'ol ..Lac" a place that used to be reserved for the Fleetwoods. The Escalade gets more free and powerful advertising from sports and entertainment figures that Caddy ever hoped to have. I think it's those people who've made Caddy acceptable again. The Crest and Wreath is cool now and its because of the Escalade that it happened. Sure the CTS and SRX will carry the load of the division its the Escalade and XLR that bring people in.
Registered User
Joined: May 2001
Posts: 41
From: Tampa FL USA
I've been wanting a CTS for quite some time, but dadgum Florida's winning Lotto numbers can only be picked by somebody who's going to die before their first check comes in. Damn old people!! 
Maybe it's for the better though, because I was meant to have a CTSv, instead of just a CTS.
Maybe it's for the better though, because I was meant to have a CTSv, instead of just a CTS.
Registered User
Joined: Jun 2000
Posts: 50
From: Canton, Ohio
I fall in the segment that Cadillac seems to be going after...I'm 31 and looking for a nice sedan. I am comparing the CTSv to the 04 BMW 545, 04 M3 and new M5 (hopefully announced in 4 months).
I believe that Cadillac is making a big mistake right now. Why in the world is the CTSv only available in two colors? Why is there no navigation system option? This seems so simple! Give me 8 color choices and navigation!
I can't be alone in my feelings about this!
I believe that Cadillac is making a big mistake right now. Why in the world is the CTSv only available in two colors? Why is there no navigation system option? This seems so simple! Give me 8 color choices and navigation!
I can't be alone in my feelings about this!