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Buick Revival

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Old May 8, 2007 | 12:11 PM
  #1  
rlchv70's Avatar
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Buick Revival

Saw this:

http://www.gminsidenews.com/forums/s...ad.php?t=49050

Thoughts?
Old May 8, 2007 | 03:05 PM
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First, Lacrosse and Lucerne should have been Regal and Park Avenue to begin with. Second, while a lot of those sound like good ideas I don't think we'll see a Buick lineup that big and I'd say the chances of a Grand National returning are slim to none. If half of that could happen it would be a step in the right direction.
Old May 8, 2007 | 03:30 PM
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Buick should take over Chevy and Pontiac high-volume, low profit fleet sales.
Old May 8, 2007 | 03:45 PM
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What?
Old May 8, 2007 | 04:10 PM
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I wouldn't be so sure about the GN not returning. It might not have that name, but there's been a lot of talk about a turbo V6 Buick Zeta.
Old May 8, 2007 | 04:24 PM
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I know all the tangible have been discussed before about dropping the brand but....

...what does buick offer that a high end Chevy or lower end Caddy couldn't offer, except satify the 'can't accept times have changed' mentality?

If it wasn't for China, and even in spite of it, why keep it?
Old May 8, 2007 | 05:00 PM
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Buick had a luxury performance history; one that could be revived.

Pontiac has always seemed to be the testosterone charged nameplate (emasculated in the last decade) with Buick being more "refined" performance.

Chevy being the entry level, more volume version.

I think it is an excellent move if GM execs understand the history and are willing to use it to their advantage. Hell, there are a ton of folks in my demographic (30 somethings in generation "X") that would spend money on a Buick if it actually was a luxury performance line.

Buick deserves more than what they are now- a poor man's Caddy with blue hair and no *****.
Old May 8, 2007 | 05:18 PM
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what Buick needs to do is bring over a "Grand National" with a turbo v6 from aussieland ala the GTO
Old May 8, 2007 | 06:06 PM
  #9  
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Originally Posted by RMC_SS_LDO
Buick had a luxury performance history; one that could be revived.
This differs from Caddy how?

Originally Posted by RMC_SS_LDO
Pontiac has always seemed to be the testosterone charged nameplate (emasculated in the last decade) with Buick being more "refined" performance.

Chevy being the entry level, more volume version.
A proper SS line up from Chevy can cover the testosterone....Caddy has refinement. So again...where and why does Buick fit in today?
Old May 8, 2007 | 06:47 PM
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I think they would fit in with all the fleet crap so GM can keep their numbers. Other than that, axe Buick like they should have done when they took out Olds..
Old May 8, 2007 | 06:48 PM
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Originally Posted by dream '94 Z28
A proper SS line up from Chevy can cover the testosterone....Caddy has refinement. So again...where and why does Buick fit in today?
Buick less austentatious than Caddy but more refined than the "in-your-face" Pontiac and "rowdy" Chevy..... less flash (than Caddy) and more "subdued" performance.

Leave the burled walnut finish, uber-gizmos and all-leather dash for Caddy, which is targeted as a step up to "true luxury" for folks that need to impress others. Buick should strive to impress the owner. Understated but refined.

The mid-80's Grand National is a great example. Compare the GN from then to the Monte Carlo SS, the Olds Cutlass, Pontiac's GP and Caddy's Eldorado. Each car was targeted at a specific market; no diffrent from the market today except they were too close to each other.

I don't know if I am communicating this properly, but I can really see Buick's place in the market if GM "goes for it".
Old May 8, 2007 | 06:59 PM
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I dunno, I just don't get it them. Take away the stuff you mention from Caddy and you're left with a Chevy.

The Monte, Cutlass, GP and Regal from the '80s were identical 'brand engineered' cars save minor trim changes. Only the GNX stands out because of the turbo motor.
Old May 8, 2007 | 08:10 PM
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I think this info is just smoke and or mirrors
Old May 8, 2007 | 08:12 PM
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Bear in mind, as far as GM is concerned, Pontiac/Buick/GMC are one entity.

So, why would you have a twin turbo performance Buick? Wouldn't that be Pontiac's role? Shouldn't Pontiac have the RWD performance cars, and Buick have the FWD Lexus wannabes? You don't want Pontiac and Buick to have SUV's, that's strictly GMC territory...

Also, GMInsideNews is smoking crack if they think Holden can produce 30-50k G8's AND import the Holden Caprice as a Park Avenue next year...

Buick and Pontiac will eventually end up with 3-4 models each. No more...
Old May 8, 2007 | 08:15 PM
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Originally Posted by ZaphodBeeblebrox
Bear in mind, as far as GM is concerned, Pontiac/Buick/GMC are one entity.

So, why would you have a twin turbo performance Buick? Wouldn't that be Pontiac's role? Shouldn't Pontiac have the RWD performance cars, and Buick have the FWD Lexus wannabes? You don't want Pontiac and Buick to have SUV's, that's strictly GMC territory...

Also, GMInsideNews is smoking crack if they think Holden can produce 30-50k G8's AND import the Holden Caprice as a Park Avenue next year...

Buick and Pontiac will eventually end up with 3-4 models each. No more...
Thank you.


Very little fact in that GMI piece, but lots of wild speculation - which can be fun. As long as you don't make it out to be factual.

Last edited by Z284ever; May 8, 2007 at 08:38 PM.



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