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BMW Is on Track to Keep Top Slot In Auto Sales' Premium Category (GM Up In Europe)

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Old Dec 8, 2006 | 09:07 AM
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BMW Is on Track to Keep Top Slot In Auto Sales' Premium Category (GM Up In Europe)

By STEVE MCGRATH and CHRISTOPH RAUWALD - December 8, 2006

Originally Posted by Wall Street Journal

LONDON -- BMW AG is set to retain its crown as the world's biggest premium car maker by sales in 2006 after its sales figures narrowly bested those of rival Mercedes-Benz in November.

BMW overtook DaimlerChrysler AG's Mercedes premium brand as the world's leading premium car maker last year as sales of its 3- and 5-series cars raced ahead while Mercedes-Benz was forced to sort out quality problems with some of its models.

Mercedes has staged a comeback this year, driven by sales of its revamped B-Class, M-Class and flagship S-Class models, but BMW still has managed to stay ahead.

BMW Group yesterday posted a 0.3% rise in global deliveries in November to 114,321 vehicles. In the first 11 months of the year, deliveries -- which mirror sales -- rose 2.8% to 1.24 million cars. The company said the biggest growth in November was in Asia, led by sales in China.

"This year, in spite of the model changes for the Mini, BMW X5 and BMW 3-Series Coupe, we have set the ambitious goal to achieve a new sales record again. We will meet this goal and thus remain the world's leading supplier of premium automobiles," BMW executive board member Michael Ganal said.

The BMW brand's deliveries rose 2.1% in November to 100,834 cars and posted a 4.9% year-to-date rise to 1.07 million cars.

Late Wednesday, the Mercedes Car Group division reported a 5.3% rise in global car deliveries to 110,800 vehicles in November from 105,200 vehicles last year. From January to November, world-wide deliveries of Mercedes-Benz, Maybach and Smart brand cars rose 4.8% to a record 1.15 million vehicles.

The premium Mercedes-Benz brand posted a 9% rise in November to 101,900 cars, contributing to an increase of 8.4% in the first 11 months of the year to 1.04 million cars.

Elsewhere in the sector, Volkswagen AG said deliveries of its premium Audi brand rose 8.1% in November to 75,250 vehicles, while 11-month deliveries were up 8.7% to 833,000 cars.

Ralph Weyler, the Audi board member responsible for marketing and sales, said the company aims to sell 900,000 vehicles world-wide, reiterating the company's full-year target, raised from 890,000 last month.

For VW as a whole, sales rose 9.9% from a year earlier in the first 11 months of 2006 to more than 5.2 million vehicles. Europe's biggest car maker by sales said it had matched its sales figure for all of 2005 by the end of November this year and had significantly outpaced the 2.5% growth in the global auto market.

Also yesterday, General Motors Corp.'s European division said sales in November rose 4.8% from a year earlier to 165,842 vehicles, giving it a market share in the region of 9.3%. In the first 11 months of 2006, GM Europe's sales rose by 17,102 vehicles to 1.85 million.

GM said it has sold a record number of cars this year in Russia, a country it has targeted for growth. GM's Russian sales rose 72% to 117,745 vehicles in the first 11 months.

Its premium Saab brand has sold a record number of cars in Europe this year and is on track to set a global sales record in 2006, GM said. Saab's sales in Europe rose 11% to 82,915 cars in the first 11 months and 6% globally to 121,312 vehicles.
Old Dec 8, 2006 | 09:40 AM
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Seems the Lexus brand has absolutely no reach outside of the States....
Old Dec 8, 2006 | 09:44 AM
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In a completely unrelated story, my 20 year-old stepson purchased a 2001 M3 a few weeks ago. He let me take it for a spin. Damn that is one awesome ride! GM really has their hands full trying to create a product (and image) for Pontiac to compete with that.


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Old Dec 8, 2006 | 10:19 AM
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Originally Posted by jg95z28
In a completely unrelated story, my 20 year-old stepson purchased a 2001 M3 a few weeks ago. He let me take it for a spin. Damn that is one awesome ride! GM really has their hands full trying to create a product (and image) for Pontiac to compete with that.


flame suit on
Don't worry, I believe it has been Z284ever saying that for a while now.
Old Dec 8, 2006 | 11:44 AM
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Originally Posted by Z28Wilson
Seems the Lexus brand has absolutely no reach outside of the States....
I'm not sure that Lexus is sold outside of the U.S.

Does anyone know off hand?
Old Dec 8, 2006 | 11:49 AM
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Smile

Originally Posted by Robert_Nashville
I'm not sure that Lexus is sold outside of the U.S.

Does anyone know off hand?
Yea I think they are called Toyotas...
Old Dec 8, 2006 | 11:51 AM
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Originally Posted by jg95z28
In a completely unrelated story, my 20 year-old stepson purchased a 2001 M3 a few weeks ago. He let me take it for a spin. Damn that is one awesome ride! GM really has their hands full trying to create a product (and image) for Pontiac to compete with that.


flame suit on
Perhaps. On the other hand, there aren't too many $50k+ Pontiacs available.

Perhaps Pontiac needs to become a little more focused like BMW (or at least how BMW used to be), but I don't think they are trying to match BMW model for model. The most expensive Pontiac car, the GTO (or maybe GP GXP) is cheaper than all but the bare bones basic BMWs.

The M3 is Corvette territory, so it isn't quite fair to drive one and then expect the next G6 to match it.

That said, there is something special about (most) BMWs, at least based on the few I've driven. They really managed to screw up their styling for a while, though with the new 3 it looks like they may have gotten that under control again. But the way they drive is pretty sweet, generally speaking.

Old Dec 8, 2006 | 12:01 PM
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Originally Posted by 99SilverSS
Yea I think they are called Toyotas...
Right...and I guess you see the same lack of difference between a Cadillac and a Chevrolet?

To answer my own question, it does indeed appear the Lexus is now sold in Europe although if I'm reading this article correctly, they've only just started doing so farily recently ( http://www.businessweek.com/magazine...126_mz017.htm).

Last edited by Robert_Nashville; Dec 8, 2006 at 12:22 PM.
Old Dec 8, 2006 | 12:25 PM
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Originally Posted by Robert_Nashville
Right...and I guess you see the same lack of difference between a Cadillac and a Chevrolet?
I think what he means is (and it may be only until recently), what we know as a Lexus here is sold in other markets as an upscale Toyota.
Old Dec 8, 2006 | 12:38 PM
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Originally Posted by Z28Wilson
I think what he means is (and it may be only until recently), what we know as a Lexus here is sold in other markets as an upscale Toyota.
Correct. That is how it was in Japan until very recently. I think just this year (or not long ago) the Lexus name was introduced in Japan.
Old Dec 8, 2006 | 12:45 PM
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Originally Posted by Robert_Nashville
Right...and I guess you see the same lack of difference between a Cadillac and a Chevrolet?

To answer my own question, it does indeed appear the Lexus is now sold in Europe although if I'm reading this article correctly, they've only just started doing so farily recently ( http://www.businessweek.com/magazine...126_mz017.htm).
Well Cadillac and Chevy are both brands of GM. I suppose if GM was a marketing brand like Toyota or Ford I would say yes.

But don't act like Lexus and Toyota, Honda and Acura, or Nissan and Infinity are different. The luxo brands may have some models unique to them but they are all part of the parent company. Some models are even rebadged its not bad or good just the way it is. GM does it with Holden.
Old Dec 8, 2006 | 02:50 PM
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Originally Posted by 99SilverSS
Well Cadillac and Chevy are both brands of GM. I suppose if GM was a marketing brand like Toyota or Ford I would say yes.

But don't act like Lexus and Toyota, Honda and Acura, or Nissan and Infinity are different. The luxo brands may have some models unique to them but they are all part of the parent company. Some models are even rebadged its not bad or good just the way it is. GM does it with Holden.
Unless I"m reading the BusinessWeek article incorrectly, Toyota wasn't selling what we know as "Lexus" models as Tyoyota's in Europe...I think Lexus' into into Europe was with models truly not sold there before but I may be wrong.

Agreed, it's very true that Honda/Accura, Nissan/Infiniti, Tyoyta/Lexus, etc are very similar within their family yet if you are familar with, say, Honda and Accura, I don't think you would confuse the two...even as similar as some of the models may be.
Old Dec 8, 2006 | 04:10 PM
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Originally Posted by Robert_Nashville
Unless I'm reading the BusinessWeek article incorrectly, Toyota wasn't selling what we know as "Lexus" models as Toyota's in Europe...but I may be wrong.
Sure they were. One of my buddies in the UK owns a Toyota Soarer. Claims its an awesome car. I told him I hadn't heard of it and he sent me pictures. Over here we call it the Lexus SC.
Old Dec 8, 2006 | 04:42 PM
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Originally Posted by jg95z28
Sure they were. One of my buddies in the UK owns a Toyota Soarer. Claims its an awesome car. I told him I hadn't heard of it and he sent me pictures. Over here we call it the Lexus SC.
Humm...then I wonder why they would change the "name" at this point...would seem to me that would only serve to confuse people (guess that's why I'm not a marketing person).
Old Dec 8, 2006 | 06:56 PM
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Originally Posted by Robert_Nashville
Humm...then I wonder why they would change the "name" at this point...would seem to me that would only serve to confuse people (guess that's why I'm not a marketing person).
I think its done becuase the American people like the expensive and exclusiveness they get with a Luxo brand, and we will pay for it. If you are Toyota and you know you can charge a premium price for a Soarer or Altezza in the US as a Lexus and people will buy it why not. Heck with the Camry and the ES you can sell both types here under a differnet brand and name and still charge a premuim for one. I think we are the only country confused.
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