Article on Youth buyers (2 GM brands in top 5)
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Article on Youth buyers (2 GM brands in top 5)
According to the article, Saturn is #3, Pontiac is #5, Toyota MIA!!
http://www.autoweek.com/cat_content...._code=01206952
http://www.autoweek.com/cat_content...._code=01206952
McManus, who compiled an extensive Gen Y study last fall, found the group rated Kia as the most attractive vehicle brand, followed by Volkswagen, Saturn, Hyundai and Pontiac.
Although the Ford brand was tops with Gen Y last year, accounting for 17 percent of all sales to the group, only 7 percent of Ford Motor Co.'s total sales were to Gen Y, McManus says.
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canbaufo
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Feb 24, 2015 10:27 AM