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Acceptable markup?

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Old Mar 22, 2003 | 01:40 PM
  #16  
Mervz's Avatar
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Joined: Aug 2000
Posts: 240
From: Weare, NH
Originally posted by guionM
If my count is accurate, that should actually be about 7-9 per dealer.
Thats if you go and equally divide. With US allocation laws, thats NOT going to happen.

Just listen to me. This is a hot model, talked up quite a bit, and unlike the few biased people online, people really do love it.

18k is not enough, and there really are many dealerships taking $20k over MSRP deposits
Old Mar 22, 2003 | 01:59 PM
  #17  
GN1270's Avatar
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Joined: Feb 2000
Posts: 361
From: Connecticut
Get real! With only 18k GTO's being produced, not every Pontiac dealership will even get one!!
How many freakin Pontiac dealerships do you thing they are....YOU NEED TO GET REAL!!!........Oh yea, I forgot....there is an average of 360 dealers per state...



Won't people have to come into dealerships anyways to even see if there's one in the showroom??
Yea, and thats why you want them to STAY at your dealership and not go to the next one to go see one. Thats why car dealerships put them in the showrooms, or right out in front of the dealer.

The mark up will be over once they get a few in. They only produce about 15,000 Cobras and Lightnings every year (both total) and the Cobra mark up was gone after a month. GM will NOT have 18,000 buyers beating down the door for the GTO, especially if it costs as much as a Cobra.
Old Mar 22, 2003 | 05:30 PM
  #18  
DaxsZ28's Avatar
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From: Big Orange Country!
At first, I'm sure they will sell for over MSRP in some parts of the country. Then, they'll sell for MSRP. Before long, they will be discounted to about invoice. By the 2nd year model, they will all sell for around invoice to a couple hundred over, depending on how good a negotiator you are.
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