With all this discussion regarding price gauging the new Camaro I thought this article would give us a little preview of what I hope will be good thing for us who want to pay MSRP. Check it out http://www.leftlanenews.com/2008-dod...-sold-out.html

A funny thing is, last week I went to my local Dodge dealer to see if I could look at one of in person I was told they had one and it was on the lot for about 4hr's then sold for twenty thousand over MSRP. So I guess it is all relative.

 

I never understood why they would only release their top dog first and not the lower end models which will most likely sale more vehicles. I don't know what was Dodge was thinking coming out with a $40,000 + gas guzzler and the dealerships have the nerve to charge over MSRP, they also need to be slapped.

 

I thought it was an interesting idea to do it this way. It allows them to ramp production easier for the release of the volume models. And the over MSRP markups will now only be on the SRT8 version.

Still doesn't make me want one.

 

I was looking at one today, $40k plus a $20k markup... so $60k!!! it was a really sweet car, even if it does get 18 mpg, I would consider getting an R/T model, I'll have to see how the new camaro plays out...

 

a 300HP V6 to start out that should tell you something.

 

Remember, there are different definitions of "sold out".

The manufacturer sells to the dealer. Therefore, the OEM can say that a particular vehicle is "sold out" when there is a dealer order for every car scheduled to be built.

They aren't really sold out, though, since the dealer has not yet found a buyer.

 

A dealer here in MI has 19 for sale. 9 black, 8 orange and 2 silver. $45,145 plus applicable taxes, about $7000 more than the MSRP before gas guzzler tax.

 

Actually, it was a pretty ingenious idea.

1. Do a slow ramp up to production to insure quality. A few months should do it.

2. To prevent inevitable massive shortages and to get the most out of the equally inevitable high markups that turn people away, bring out the model that will sell in low quanities but will have the most people willing to pay high markups first.

3. In bringing out the highest performance model first, the "First Impression" rule applies. It plays into establishing Challenger as a muscle performance car in the press and the public.

4. When production is ready go go at normal speed, bring out the volume models. The initial sky high markups period will be over, the Challenger will have a performance reputation that transfers to the whole lineup (when you think Challenger, chances are you think of that orange SRT with the racing stripes, even with the V6 and the normal Hemi).

Pretty darn smart, methinks.

 

Does sounds pretty smart...just wondering if this plan is from old ownership or new?

 

I agree with your assesment of what they were probably thinking, but not that it was necessarily smart. It totally turned me off this car, and I bet I'm not the only one. I might have paid MSRP for an SRT8 but now I will not consider any Challenger model.

I will never pay over MSRP for a car. If that's what it takes to get the top model Camaro I will not buy any Camaro.

I want something sporty and fast but if I have to pay $60K to get it I'll be driving a Lexus ISF.

 

I agree with Guy...it was a great move. I posted over in the Lounge that I was able to drive ours for the first time yesterday...its sitting in the showroom in my office window as I type this. Its gorgeous. Tight, powerful (I self imposed myself a 3,200 RPM and 45 MPH limit when driving down the street and back...that was hard ), EXTREMELY comfortable.

It doesn't feel pony-car agile or light, but it isn't supposed to. IMO, this truly is the modern day "muscle car"...what the GTO could've/should've been. If this thing said Chevy Monte Carlo SS on it, this whole board would worship it.

Its truly that good.

 

Hey Jason, your dealership wouldnt want to move that car for MSRP now would it...? (cant hurt to ask hahaha)