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Lutz: Camaro profits $8K-$9K higher per car than forecast.

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Old Jan 13, 2010 | 01:22 PM
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Lutz: Camaro profits $8K-$9K higher per car than forecast.

http://www.wheels.ca/Article%20Category/article/783828
Old Jan 13, 2010 | 02:14 PM
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The company then overpriced the V-8, more powerful, less fuel-efficient model to keep its sales down.
Old Jan 13, 2010 | 05:51 PM
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There's either A)something totally misleading about that article or
B)Some of the BS on this board about how they have to save every $5 because margins are so thin are total BS.
Old Jan 13, 2010 | 06:14 PM
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The article mentions 83,000 units in 10 months.. Even if you go by the sales transactions only that comes out to 61K cars, 80% of that is 48800.

48,800 X $8,000 = $390,400,000

Last edited by super83Z; Jan 13, 2010 at 07:04 PM.
Old Jan 13, 2010 | 07:03 PM
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rebates in a year or three pushing a 2ss into the low low thirties?? that would be nice...then maybe I could actually afford the car I want SO bad!
Old Jan 13, 2010 | 07:45 PM
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Good for them!
Old Jan 13, 2010 | 11:51 PM
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To upgrade to the V8 on the G8 (along w/ the 6 speed auto, suspension, wheels, ect) was about $2500. It's $7000 for a Camaro.....
Old Jan 14, 2010 | 12:16 AM
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1) I wonder how GM's product planners will interpret these numbers?

2) People are simply not buying the V6, even as GM subsidizes it as a loss leader.
Old Jan 14, 2010 | 12:39 AM
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80% V8 sales, oh yeah, no pent up demand there Still though I suppose its welcome news in some sense as the V8 cars are helping to pay development costs off faster.

What happens though when V8 sales taper off and V6 sales only marginally increase or don't increase at all?
Old Jan 14, 2010 | 09:16 AM
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Originally Posted by bossco
What happens though when V8 sales taper off and V6 sales only marginally increase or don't increase at all?

Now that would a problem. A big problem.
Old Jan 14, 2010 | 10:14 AM
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The company then overpriced the V-8, more powerful, less fuel-efficient model to keep its sales down.
Well isn't this a nice thing to read...
Old Jan 14, 2010 | 10:19 AM
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I wonder what the dealers have made on top of that. There's not one dealer in the SF Bay Area selling Camaros for less than MSRP, in fact some are still marking it up $5-$10k over MSRP.
Old Jan 14, 2010 | 10:23 AM
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Originally Posted by CLEAN
To upgrade to the V8 on the G8 (along w/ the 6 speed auto, suspension, wheels, ect) was about $2500. It's $7000 for a Camaro.....
How much do you think Brembo brakes, 20" wheels and tires, a different front fascia, beefier transmission, and lots of SS-specific trim costs? I think it'd be easy for that to rack up the $4500 difference.

The G8 GT didn't have any of that -- it was just an engine upgrade and a badge. Also, it's possible that the G8's engine costs less than an LS3.
Old Jan 14, 2010 | 10:58 AM
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I have some real concerns regarding the wording in this article as it pertains to what Bob did or didn't say, or actually mean.

Statements that include "transactional" prices in the context have nothing to do with what the manufacturer sees in profit.

I'm not suggesting transactional prices are not important. If a transactional price falls too low then incentives are required and THAT has an effect on the profit the manufacturer can realize.

Last edited by 1fastdog; Jan 14, 2010 at 12:11 PM.
Old Jan 14, 2010 | 11:34 AM
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Originally Posted by 1fastdog
I have some real concerns regarding the wording in this article as it pertains to what Bob did or didn't say, or actually mean.
I was going to say that too. The statement about GM overpricing the V8 sounds like a writers embellishment. There is no Lutz quote.

-Geoff



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