LaNeve mentions Camaro Concept
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Joined: Feb 2004
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From: Omaha, NE
LaNeve mentions Camaro Concept
Found this in an unrelated article on GM marketing. Doesn't really say anything that hasn't been said here already, but I thought it was interesting hearing the 100,000 unit bit from GM's sales and marketing chief.
http://www.detnews.com/apps/pbcs.dll...398/1148/rss25
http://www.detnews.com/apps/pbcs.dll...398/1148/rss25
During the interview Wednesday with The Detroit News, LaNeve touched on a number of topics:
GM wants to build and "fast-track" the new Camaro -- a concept sports car that's received lots of positive press coverage. "Based on the reaction to it, it'd be a great product for us not only for volume but from an image standpoint," LaNeve said.
"A car like that done and priced right is a 100,000-unit vehicle." No final decision has been made on putting the Camaro into production.
GM wants to build and "fast-track" the new Camaro -- a concept sports car that's received lots of positive press coverage. "Based on the reaction to it, it'd be a great product for us not only for volume but from an image standpoint," LaNeve said.
"A car like that done and priced right is a 100,000-unit vehicle." No final decision has been made on putting the Camaro into production.
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Joined: Nov 1999
Posts: 2,801
From: Nashville, TN
Re: LaNeve mentions Camaro Concept
"I don't expect anyone to 'Buy American.' I think they should buy it because you get the best product. I'd like to get the truth out on the product."
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