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Old Feb 2, 2008 | 07:28 PM
  #1  
bigsjk's Avatar
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Angry Canadian Pricing

As many of you well know, Canadians have been getting raped in terms of pricing when it comes to cars, books, CDs etc...

Given the strength of the Canadian dollar (and the fact that it will most likely remain strong, at or above parity, for the next dew years relative to the US dollar), do you think GM will start adjusting their prices more fairly? And please don't get me going on how it is the dealerships that set the price, I am talking MSRP - Manufacturer's Suggested Retail Price - which GM has total control over.

I mean the top end loaded Camaro (not 'Maro!!!) will not be cheap...but if my memory serves me (based on previous years pricing gaps), it will be 10k or more here in Canada than in the US.

I realize that the Canadian market is much smaller than the US, but the Camaro will need every sale it can get to remain viable...and overcharging Canadians will hurt sales...IMHO.

The excuses for the price differential are lame to say it kindly (and don't you dare point out shipping/delivery...it is being built 45 minutes from my house!!!), but more to the point, if the Canadian dollar is at parity for the next year or so, than there is no reason other than corporate greed to keep a price difference.

I for one will not buy the Camaro if that kind of pricing is allowed to continue. I will send a message with my wallet. (I for one have no problems with the exterior, interior or anything else SOME people seem to be nitpicking about...the car is damn near perfect!!!)

Thoughts anyone? Scott? Jason?

BTW: Forgive me in advance if this has been posted about before...I am actually doing the budgeting now to see when I can actually buy one...

Last edited by bigsjk; Feb 2, 2008 at 07:32 PM.
Old Feb 2, 2008 | 09:43 PM
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the MSRP should be pretty standard across the line i thing now that it is comparable in value (which is sad for both of our money). However in the end it WILL be the dealer who is going to rape you. you can find the price of a brand new car vary by a few thousand dollars all over the US.... So the pricing here is screwed as well. Take the Z06 vette.. I talked with the GM people. they listed it at $60,000 MSRP... dealers were selling them at $100,000. (can't remember the year that was.. i think 2 years ago maybe..i suck at timelines) I am sure the camaro will be similar because it will be a big thing again.
Old Feb 2, 2008 | 10:06 PM
  #3  
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If the Camaro is priced considerably more in canada than in the U.S. I will either buy from the States or not at all. No B.S.
Old Feb 2, 2008 | 10:14 PM
  #4  
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I wouldn't be too concerned. You made a great point about our market, it's small compared to the U.S. but that may be an advantage, remember, Chevy has a ton of competitors in our market. Last year I leased a Truck and used the companies competitors as leverage. I'm only paying $250/month on a Dodge Ram 4X4 with a HEMI at 0% lease. I've always preferred Chevy, but the dealer was a huge dick to me because the Silverado and Sierra had new models out so they wouldn't budge on price. Now it's not fair to compare the truck market to a sports car market, but the bottom line is that cars need to be sold. Every car on a dealers lot represents a loan from the bank, they have to move it. My suggestion is when you go in, look poor, bring your wife and tell her to bitch and moan about the car, compare the car to the Mustang, Challenger, Charger, don't include Japanese or European cars because that's another segment of the market. When I leased my truck I sat in the lease managers office for 2 hrs. He went from $350 a month to $250 because he "found" some new dealer incentives. This is a buyers market, DO NOT FORGET THAT!

The only thing I know I'll get screwed on in a Camaro is the Lease Rate, but hey! some dealers are willing to lease a vehicle through their dealership at 0% to 2%.

Anyways, right or wrong, that's my 2 cents.
Old Feb 2, 2008 | 10:20 PM
  #5  
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It has been debated before, but car manufactures don't adjust MSRP overnight based on the currency value of one country over another. Say the Canadian dollar dropped 30% tomorrow. Would you expect the car manufactures do adjust the price so soon? I would think not.

All that being said, I bet the car is priced well in Canada when it is released since it will be new. But, I won't expect it to be a great deal for a fully loaded one either. You are comparing the US dollar vs the CA dollar. Depending upon where the components come from on the car, the price maybe the same as an equivalent Mustang today, but just a lot more expensive in the US.
Old Feb 2, 2008 | 11:13 PM
  #6  
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Originally Posted by Plague
It has been debated before, but car manufactures don't adjust MSRP overnight based on the currency value of one country over another. Say the Canadian dollar dropped 30% tomorrow. Would you expect the car manufactures do adjust the price so soon? I would think not.

All that being said, I bet the car is priced well in Canada when it is released since it will be new. But, I won't expect it to be a great deal for a fully loaded one either. You are comparing the US dollar vs the CA dollar. Depending upon where the components come from on the car, the price maybe the same as an equivalent Mustang today, but just a lot more expensive in the US.
But that's my point..if the Canadian dollar holds up over the next year (consistently at parity or above), than the argument over build costs is nullified since the currencies are of equal value. Thus MSRP should be about the same. That is not the case now. As I write this the CAD is $1.01 USD...but a Chevrolet Malibu LTZ MSRPs at $33,610 CAD and $27,445 USD (prices taken from gmcanada.com and gm.com respectively - without any options) - That's 24%!!!

Mind you the CAD has been hovering at parity for months now, how long until the prices start to even out? Months? Years? I still go into book stores and see the prices on the back be way off for example, and we are nearly 3 months into near parity consistently.

In Canada we have had news specials about people going south of the border buying cars at record levels...because on a comparably equipped vehicle the savings can be in the thousands (more so the higher end you go). It has gotten to be such a "problem" that the manufacturers are telling US dealerships not to sell to Canadians or threatening not to honor warranties etc...

I was hoping Scott may have a few words on this.

Last edited by bigsjk; Feb 2, 2008 at 11:19 PM.
Old Feb 2, 2008 | 11:17 PM
  #7  
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Originally Posted by Angelis83LT
the MSRP should be pretty standard across the line i thing now that it is comparable in value (which is sad for both of our money). However in the end it WILL be the dealer who is going to rape you. you can find the price of a brand new car vary by a few thousand dollars all over the US.... So the pricing here is screwed as well. Take the Z06 vette.. I talked with the GM people. they listed it at $60,000 MSRP... dealers were selling them at $100,000. (can't remember the year that was.. i think 2 years ago maybe..i suck at timelines) I am sure the camaro will be similar because it will be a big thing again.
Angelis, I am not talking about dealer markup, I am talking about MSRP disparity when the currencies are nearly equivalent...dealer markup just adds salt to the wound for us Canadians.
Old Feb 2, 2008 | 11:48 PM
  #8  
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The biggest problem with Canadians is we don't complain, so dealers / manufactures take advantage ..... If you dont want to get screwed, DON'T BUY IN CANADA!!

Here's a link with all the info on how to import, If the Dealers don't smarten up, The informed will be going this route... ( I know I will !! )

http://www.importcartocanada.info/

If you're not comfortable doing this on your own, you can always hire a broker ( usually 4-6% of the purchase price ). Still a great deal.... Just for fun, I've looked into buying a Malibu LTZ ( $34,000 cdn, $26,000 U.S. ) same car / options. , so You pay $1000-$1500 on top of the U.S. price, and they do it all for you.....

How about some of our U.S. delears who visit this site giving us Canucks a break.... Special groupe U.S. rate ??? I'll fly down south to pick up my new wheels.
Old Feb 3, 2008 | 10:12 AM
  #9  
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This has been a concern for me as well and at this point, I'm seeing a couple of positive signs from GM Canada, so I'm prepared to take a "wait and see" attitude until final Canadian and American pricing is announced.

Firstly, in October '07, GM Canada placed virtually all of its '08 cars, manufactured after Sept.1/07 for the U.S. market on Transport Canada's "Inadmissable" list of cars not allowed to be imported into Canada. The reason for this, ostensibly, was as a result of a Canadian regulation that came into effect on Sept.1 requiring all vehicles sold in Canada to have an anti-theft "Vehicle Immobilization System" installed. This does what the "Pass-Key II" system achieves with that little chip on the ignition key. Interesting that it is the manufacturers who voluntarily place vehicles on this list - not Transport Canada!

I thought it was coincidental that all '08 GM cars (exceptions being Saturn Astra, Chevy Aveo and a couple of Saab models) ended up on this list when there was such a disparity between Canadian and U.S. pricing, and I couldn't find any information documenting production changes between Canadian and U.S. spec cars!

I pursued this through GM Canada as I was looking at the price difference (in November) between a Z06 in the U.S. at $71K and the same car in Canada at approx. $98K!! The Canadian $ had already reached parity with the U.S. greenback by then. WTF! ... and to my knowledge there was no difference between the anti-theft equip on Canadian and American Corvettes!

I got into a dialogue via email with Mr. Stew Low, GM Canada's Director of Communications, regarding this issue and his response was that basically, Canadian pricing was comparable to U.S. pricing among popularly priced models. The Z06 issue was not addressed in his responses to me.

Fast forward to the week before Christmas and lo and behold, one of the Toronto Chevrolet dealers is advertising a brand new '08 Z06 for CDN$72K
http://www.chirpthird.com/vb/showthr...ille+chevrolet
BTW, it's still available as of this weekend! I was intrigued and called them up to get the scoop. I was informed that this huge price adjustment was a result of "some help" from GM Canada and a little bit more from the dealer.

A friend of mine who lives in Windsor went to his local dealer as a result of this info and purchased an '08 Z06 there. I know he had been considering purchasing one in the U.S.

This is one way GM Canada can pave the way future reductions in MSRP. A sudden drop in MSRP can wreak havoc with lease rates and their residual values and obviously with resale values as well.

Secondly. the upshot of this is that GM Canada has taken all of GM's U.S. spec cars off that "Inadmissable List", as of last month, with the exceptions being the '08 Solstice with rear spoiler and (of course!) '08 Corvettes!! No mention whatsoever of this "Vehicle Immobilizer" any longer! (Wonder what they changed to facilitate that, all of a sudden?!?)
The reason given for the Solstice and 'Vette has to do with rear bumper impact standards, which I know are different in Canada than in the U.S. (5 mph vs. 2.5 mph).

I'm not through yet, because the '07 Vettes were allowed into Canada provided the rear bumper pad was changed. I know of at least 1 person who bought an '07 U.S. spec 'Vette and had to do this. I have also been told by a person working in their parts dept. that 1 dealer in Toronto has ordered 17 of those pads for customers who bought '06-'07 'Vettes in the U.S.and imported them into Canada... and this is not a high-volume Corvette dealer. Needless to say, nobody can confirm any production differences between '07 Vette rear bumpers (when they were admissable for importation) and '08 rear bumpers (that put the car on the "inadmissable" list)

If there is a significant enough price difference between U.S. and Canadian Camaros (a large enough difference to make it worth my while to buy one in the U.S. and import it) I will do it. Franchise agreements with dealers in the U.S. prevent them from selling to customers out of the country, but all you need to get around that is a good friend or relative with a U.S. address to take delivery...

Best regardSS,

Elie
Old Feb 3, 2008 | 04:24 PM
  #10  
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if there is a considerable price gap between the U.S and Canadian price, i'll be buying south of the border as well.
Old Feb 3, 2008 | 06:28 PM
  #11  
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Dealers are starting to feel it. Many are now importing all their used cars from the states. It is up to them to complain to GM to get a fair price on the product. All we have to do is buy in the US.
Old Feb 4, 2008 | 12:50 AM
  #12  
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Will the Camaro even be offered to the Canadian market? Why not complain to your leaders asking them to stop over valueing your dollar?

I would expect the prices in the US to go up before the Canadian prices come down much.
Old Feb 4, 2008 | 02:53 AM
  #13  
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Price gouging

Even when the 93,s first came out in Canada they were at least $5,000 more than the U.S and yet one dealer around here had another $2,000 markup besides(this was on z28,s)but yea w/the dollar being par/above we are definitely being gouged on parts,magazines(esp) etc.The few parts i do buy i try p.u when i go down to U.S or even better,purchase used from the U.S and try get them shipped to our U.S address.Btw ,i also tried to buy a 04-06 Gto in U.S but b/c of our stupid bumper height laws was not possible!(sorry for getting off topic)
Old Feb 4, 2008 | 11:27 AM
  #14  
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Originally Posted by bigsjk
But that's my point..if the Canadian dollar holds up over the next year (consistently at parity or above), than the argument over build costs is nullified since the currencies are of equal value. Thus MSRP should be about the same. That is not the case now. As I write this the CAD is $1.01 USD...but a Chevrolet Malibu LTZ MSRPs at $33,610 CAD and $27,445 USD (prices taken from gmcanada.com and gm.com respectively - without any options) - That's 24%!!!

Mind you the CAD has been hovering at parity for months now, how long until the prices start to even out? Months? Years? I still go into book stores and see the prices on the back be way off for example, and we are nearly 3 months into near parity consistently.

In Canada we have had news specials about people going south of the border buying cars at record levels...because on a comparably equipped vehicle the savings can be in the thousands (more so the higher end you go). It has gotten to be such a "problem" that the manufacturers are telling US dealerships not to sell to Canadians or threatening not to honor warranties etc...

I was hoping Scott may have a few words on this.
I know what your point is, it has been debated before. Canada also might be having problems keeping assembly their because of the high CA dollar right now. This cost also must be accounted for. All manufactures are in this boat, not just GM. It is going to take a few manufactures changing their prices to make a real difference as well.

People are also used to paying a certain amount for cars. Car manufactures will keep the price close to what they public is used to. They can make more money on the cars now, but will make less on them later. But, they are much less willing to take losses and are much quicker to raise prices than to lower them.

As you mentioned, car companies are not the only ones having this problem, so why blame them for everything? Currencies change overnight, prices do not. It will fix itself eventually, but it won't be overnight. It may take a year or two.
Old Feb 4, 2008 | 05:16 PM
  #15  
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$36,500 CAD MSRP for a base GT mustang, before options. tell me thats not robbery. my pops wants to get a mercedes E63 AMG up here in canada, but its unreal the price diff. 89,000 USD starting or 121,000 CAD starting. its out of control thats for sure!!



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