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Camaro Sets Pace for the U.S. Sports Car Segment
2010-03-04


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Chevrolet Camaro extended its lead in the U.S. sports car segment in February, posting 6,482 total sales. This is a 21 percent increase over January results, and marks the ninth consecutive month that Camaro total sales outpaced sports car models including the Ford Mustang, Nissan 350Z, and Dodge Challenger.


Consumers have bought nearly 75,000 Camaros since it was launched in early 2009, and demand continues to hold steady even in winter months.


“Traditionally, we expect to see a dip in sales for rear-wheel-drive performance cars over the winter,” says John Fitzpatrick, Chevrolet Performance Cars marketing manager. “But, demand for Camaro shows no sign of slowing down, particularly in the Sun Belt”


Texas, California and Florida account for about 25 percent of all Camaro retail sales, and six of the top 10 U.S. dealers for Camaro sales are located in Texas.


Importantly, Camaro continues to attract new customers to Chevrolet. Of Camaro buyers who traded-in a vehicle at the time of purchase, about half traded-in a non-GM vehicle.


“We’re beginning to see owners of performance cars like Mustang and 350Z trading in their cars in to get behind the wheel of a Camaro,” says Fitzpatrick. “To me, that’s an incredible testament of the appeal, and performance, of Camaro.”


The Oshawa Assembly Plant has been running Saturday overtime since June 2009 to keep up with demand for Camaro. According to recently released data, Camaro led the segment in consumer retail registrations for 2009 calendar year.



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CTK1

AWESOME! The Camaro has been a huge bright spot not only for GM for for the American auto inductry as a whole. We can build a world class car with a look and heritage that Japanese and Europeans just can't compete with!

99SilverSS

I just read that the 100,000 5th Gen Camaro rolled off the line in Oshawa yesterday afternoon.
Considering the economy that this Camaro was introduced into and only having the coupe available thus far this has to be seen as a huge success!

Bob Cosby

Regardless of my personal issues with the 5th Gen, it is quite obvious that GM has hit a homerun with the 2010 Camaro.

Impressive.

2010_5thgen

good to hear the mustangs are getting a spot on the used car lots and the camaros get out on the road in their place.

TOO Z MAXX

Sports car?????
Anyhow congrats to gm

super83Z

Such a generalized term. Much like Muscle car.

bossco

Agreed, its been bastardized to the point of uselessness.


Anyways, congrats GM! keep'em rollin

graham

Interesting!