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New Camaro named official vehicle of SEMA show


By GREG MIGLIORE

The 2010 Camaro will be the star of this year's SEMA show in Las Vegas. The 2006 concept car is shown.




The 2010 Chevrolet Camaro is already garnering show honors before it hits the market. The Specialty Equipment Market Association on Tuesday said the reborn sports car would be the official vehicle of this year's SEMA aftermarket show in November.

What does that mean? Expect a handful of Camaros to be on display at the show. Some customizers might even get a chance to work their magic on one--we're checking with Chevrolet on that.

You can bet that the GM stand inside the Las Vegas Convention Center will be swamped. Sorry, the show is not open to the public. But don't worry; we'll be there to feed you plenty of comments, photos and video.

SEMA says the Camaro's "official vehicle" billing is in lieu of its traditional practice of naming an official manufacturer of the show. The move has precedence; in 2005 Honda was named manufacturer, and the Civic Si got the vehicle title. Last year it was Toyota.

The Camaro coupe is set to go on sale early next year, with a convertible version being launched a few months later. It takes styling cues from the 1969 model.

Peter MacGillivray, SEMA vice president, said the car's storied past was the reason for its selection.

"This isn't just any other vehicle for our industry and the people we serve," he said. "This really is an icon."

The SEMA show is Nov. 4-7 in Las Vegas. It usually draws more than 2000 exhibitors and 130,000 industry watchers every year.

TCMcQueen

Bah I was hoping we'd see something before Indy.

hyperv6

See the shock on my keyboiard!! Not!!

GM did this with the HHR too. It makes for a good intro for the new car before release.

We should see some info and cars before Indy. We have Woodward coming soon!

JasonD

I will be there. Chris might make it as well, we should do a SEMA member meet and greet out there.

mvnatedog

Wasn't planning on going, but I have to now. Much closer than Indy.

TCMcQueen

Hm...you know I might join you guys then if I can go the days off. I'm not that far really, and driving to Vegas is good fun in the stang.

Mario92

Already registored for SEMA I'll me there from Nov 5-8. Now I need to book my flights before the airlines decide to jack up the cost for the air fare. So who all are going?

JasonD

We expect to be there. We'll put together a group for SEMA folks as time draws near, maybe have a mini-Summit.

Mario92

Sweet, First pitched of Beer or Soda on my shop expense report. Good Lord knows I'll be buying a lot of rounds for a few of my very good suppliers that I need to thank for this years business.

AdioSS

I've been thinking for years that it would be awesome to get a Camaro body-in-white to build an E85 fueled LS9 powered track car. Paint it a BRIGHT lime green with Hugger Orange stripes. Maybe with a purple accented interior. Something bright that overstimulates the eye. I wouldn't be surprised if something like that shows up at SEMA.