14% more likely to buy GM because of money back guarantee
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14% more likely to buy GM because of money back guarantee
I usually hit Rasmussen to follow "Dear Leader's" cratering poll numbers, but I saw this:
http://www.rasmussenreports.com/publ...back_guarantee
http://www.rasmussenreports.com/publ...back_guarantee
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From: Mack and Bewick
General Motors is now promising a 60-day money-back guarantee to all purchasers of its cars and trucks, and 14% of Americans say they are more likely to buy a GM vehicle because of it.
A new Rasmussen Reports national telephone survey finds that just eight percent (8%) say they are less likely to buy a GM vehicle because of the money-back guarantee. Seventy-five percent (75%) say the offer has no impact on their purchasing decisions.
GM vehicles include Buick, Cadillac, Chevrolet, GMC, Opel, Pontiac, Saturn, Saab and Hummer. Among those who already own one of these products, 18% say the guarantee makes them more likely to buy GM again. Nine percent (9%) of current GM owners are less likely to do so, and 70% say they are not influenced by the offer.
Fifty-five percent (55%) of current GM owners now say they are at least somewhat likely to buy their next car from the bailed-out company, up 13 points from early June.
Among all Americans, 32% say it is at least somewhat likely that they will buy their next car from GM, and that’s up six points from June. That includes 15% who are Very Likely to do so. That figure is little changed.
Earlier research showed that 41% of Americans expect the quality of GM cars to get worse now that the federal government is the majority owner of the automaker. Just 19% believe the quality of GM cars will improve under government ownership.
Last month, GM announced another experiment to encourage auto sales, selling new cars on eBay. Twenty percent (20%) of Americans say they would buy a new car online, but 68% would not.
A new Rasmussen Reports national telephone survey finds that just eight percent (8%) say they are less likely to buy a GM vehicle because of the money-back guarantee. Seventy-five percent (75%) say the offer has no impact on their purchasing decisions.
GM vehicles include Buick, Cadillac, Chevrolet, GMC, Opel, Pontiac, Saturn, Saab and Hummer. Among those who already own one of these products, 18% say the guarantee makes them more likely to buy GM again. Nine percent (9%) of current GM owners are less likely to do so, and 70% say they are not influenced by the offer.
Fifty-five percent (55%) of current GM owners now say they are at least somewhat likely to buy their next car from the bailed-out company, up 13 points from early June.
Among all Americans, 32% say it is at least somewhat likely that they will buy their next car from GM, and that’s up six points from June. That includes 15% who are Very Likely to do so. That figure is little changed.
Earlier research showed that 41% of Americans expect the quality of GM cars to get worse now that the federal government is the majority owner of the automaker. Just 19% believe the quality of GM cars will improve under government ownership.
Last month, GM announced another experiment to encourage auto sales, selling new cars on eBay. Twenty percent (20%) of Americans say they would buy a new car online, but 68% would not.
Apparently there is an assumption that quality will decrease, as apposed to remaining stagnant or even improving since the government stake.
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Well the good news is there is one organization with a worse public opinion than GM but unfortunately the same public now thinks they are connected.
IMO the new 60-day buyback guarantee is a win for consumers more than for GM. Just about the time when the new car smell wears off and any problems arise or the realization that the payment is too high sink in within 60-days and they can just come back and drop off the car and keys.
On the other hand no matter how this goes it's something that Ford, Toyota and Honda don't have right now and so stays a selling point until they are likely to match.
In the end it’s good to see the "new" GM trying new things to draw interest to the brands. And for the most part by this poll the eBay and 60-day guarantee don't seem to be hurting their image.
IMO the new 60-day buyback guarantee is a win for consumers more than for GM. Just about the time when the new car smell wears off and any problems arise or the realization that the payment is too high sink in within 60-days and they can just come back and drop off the car and keys.
On the other hand no matter how this goes it's something that Ford, Toyota and Honda don't have right now and so stays a selling point until they are likely to match.
In the end it’s good to see the "new" GM trying new things to draw interest to the brands. And for the most part by this poll the eBay and 60-day guarantee don't seem to be hurting their image.
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A new Rasmussen Reports national telephone survey finds that just eight percent (8%) say they are less likely to buy a GM vehicle because of the money-back guarantee.
I can see them being indifferent but to actually now be less likely to buy because your getting a free value added service is beyond incomprehensible.
I tell you what. Today only you can sign a waiver that says you aren't eligible for the money back guarantee. I guess now you're more likely to want the deal?
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I have not read every line of the deal, but if I had already paid tax, title, and license, I would not be bringing the car back unless I hated it or really couldn't afford it. Unless they are refunding those you are out about $2000 (on a $30,000 car) around here for the privelege to drive it for 2 months.
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I can't fathom some people's thought process.
I can see them being indifferent but to actually now be less likely to buy because your getting a free value added service is beyond incomprehensible.
I tell you what. Today only you can sign a waiver that says you aren't eligible for the money back guarantee. I guess now you're more likely to want the deal?
I can see them being indifferent but to actually now be less likely to buy because your getting a free value added service is beyond incomprehensible.
I tell you what. Today only you can sign a waiver that says you aren't eligible for the money back guarantee. I guess now you're more likely to want the deal?
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