Did anyone see Toyotas new Tundra commercial?

There were 3 durring the playoff games that I saw.

The first one was the ring gear
the second one was the brakes
the third was the towing/trailer hookup

all these were bigger in comparison to the others.

any thoughts?? And why doesnt GM do commercials like this?
GM needs to do marketing that shows whats what on a truck like the new trucks they just built.

It is no joke anymore guys, Toyota is doing what it did to the car market. I hope were not so blind again and dont realize that when the Truck market is 50/50 with Toyota and Nissan..were in trouble..

I saw them, but didn't have the volume up very high. From what I could hear, it sounded like the stupid voice-over said something like, "In the past, this is what a half ton truck front brake rotor looked like. We knew you wanted something bigger."

Point being, they don't call out a specific model or year. They could have held up a rotor from a 1988 Dodge Ram for all we know. Or even an old T100 or previous gen Tundra.

GM did a similar ad (in print, IIRC) with the Allison Transmission input shaft, except they actually called out by name and showed an input shaft from the Dodge automatic behind the Cummins and the Ford automatic behind the Powerstroke.

The fact that Toyota didn't call out a specific model makes it look like they are IMPLYING that their new truck stuff is "bigger" than the competition, but it could just be bigger than trucks from a while back... Or, maybe they did mention specific trucks and I just didn't hear them. But it sure didn't show up as text in the ad (like having the words "Ford F150 front brake rotor" on one side and "2007 Toyota Tundra front brake rotor" on the other). Which, IMO, is a little misleading, but I expect nothing less from the likes of Toyota.

:no:

Implication works just fine to sell the majority of tards. Especially when they want to keep living in their happy friendly Toyota-Matrix world, where only one machine loves them.

I think one thing that is important to buyers now is gas milage. If history repeats itself, the Toyota may currently offer more power, but will offer low gas milage. When things are equal, I think that is one major thing it will come down to.

I saw those and I really laughed at the brake rotor one. Larger rotors don't necessarily mean a better braking system, and even if it did trucks aren't usually the vehicles that command a premium for rotors - that's 'vettes and Vipers.

And while their approach *may* work, I'm doubtful because I think the same people who are impressed by these commercials will the be the same ones swayed by cargo capacity, towing capacity, price and durability. All GM has to do is brag about how many of their trucks have 250k miles on them and are still running.....it'll take Toyota some time to be able to make the same claim.

those commercials are missleading...they are comparing half-ton truck parts to the new toyota full-size tundra....give me a break :mad:

I saw them, but didn't have the volume up very high. From what I could hear, it sounded like the stupid voice-over said something like, "In the past, this is what a half ton truck front brake rotor looked like. We knew you wanted something bigger."

Point being, they don't call out a specific model or year. They could have held up a rotor from a 1988 Dodge Ram for all we know. Or even an old T100 or previous gen Tundra.

GM did a similar ad (in print, IIRC) with the Allison Transmission input shaft, except they actually called out by name and showed an input shaft from the Dodge automatic behind the Cummins and the Ford automatic behind the Powerstroke.

The fact that Toyota didn't call out a specific model makes it look like they are IMPLYING that their new truck stuff is "bigger" than the competition, but it could just be bigger than trucks from a while back... Or, maybe they did mention specific trucks and I just didn't hear them. But it sure didn't show up as text in the ad (like having the words "Ford F150 front brake rotor" on one side and "2007 Toyota Tundra front brake rotor" on the other). Which, IMO, is a little misleading, but I expect nothing less from the likes of Toyota.

:no:

I agree with your post completely. I was at dinner w/ my Fiance' and her side of the family when my Fiance's bro-inlaw and myself saw this commercial. We both turned to each other and I said "ya, because REAL MEN drive TOYOTA PICKUPS :lol:". We then proceeded to figure that they were holding up an S10 pinion from the 1990's against the new 'yota.

those commercials are missleading...they are comparing half-ton truck parts to the new toyota full-size tundra....give me a break :mad:

Um... "half ton" and "full size" generally refer to the same thing in the truck world. The Tundra is in the same size class as the half ton Silverado, Ram, Titan, F150, etc... it would only make sense to compare it to them.

In the past you could only get 380 lb/ft, but we know you really wanted 400 AND 1 lb/ft. Yeah, I wanted that extra ft/lb!! Scr*w GM for hosing me out of that ft/lb all these years!

I guess Toyota never looked at GM's diesels?

It'd be nice if the L92 became available in more than just the Sierra Denali, so then they could respond with a commercial comparing their 403hp 417lb/ft to the 381/401.

Feel free to do some actual research and see that the tundra rotor is a 14" while the 07 silverado is a 12" rotor.

Last I checked I could get a 650 lb/ft in a Silverado, but then again that isn't a gasoline engine.

If you want one of those you will have to get a V10 from Ford with 457 lb/ft.

Another funny thing is how they compare the EXTERIOR DIMENSIONS of the engine. That has nothing to do with horsepower. Of course an OHC V8 is going to be larger and bulkier. Put an 505hp LS7 next to a 300hp Mustang 4.6. I'll bet the 4.6 is much bigger.

I think what it boils down to is it's a good series of commercials and will at least make some truck buyers look in the direction of a Toyota pick up, even if its just to check the facts presented in the commercial.

Fact is, however, toyota can back up what they said in the commercials. They're not saying those parts in particular are better....but they're bigger. And in the world of trucks, bigger = better.

GM came out of the corner singing "This is oouuur Country," while Toyota was swinging fists.

Some facts I looked up for those trashing the commercial, and this is for half ton trucks. Oh and these are the claims I can remember from the commercials.

Auto Tran
GM: 4 Speed
Toyota: 6 Speed

Best Output
GM: 367 Hp / 375 Ft*lb
Toyota: 381 Hp / 401 Ft*lb

Brake Dia
GM: 11.8 in
Toyota: 13.9 in

Ring Gear
GM: 9.5" (Not sure on this one)
Toyota: 10.5" (for the 5.7L)

So before you start ripping on the Tundra too much, these are simple facts.

Couldn't find swept data for both brakes, so dia is what you get. For those who say braking doesn't matter in trucks must be one of those wimps that never tows anything with their truck. Power output matters in everything. Say what you want about the 4 or 6 speed, but personally I'd rather have the wide range of a 6 speed (all else held equal). And I don't think I need to express the importance of a strong rear-end to anyone that has a 10 bolt in their f-body.

They did compare the exterior dimensions of the engines and the transmissions. In all reality, the 6.2 is smaller then Toyota's new 5.7, but makes more power.
GM's new 6L80E is maybe 2 inches longer then the 4L70E, but the 6spd Toyota trans was just huge!! All that wasted room.
This truck is a big threat. Toyota learned from there mistakes, Nissans mistakes, Honda's mistakes, and the Big 3's mistakes and created a competitive pick up truck. Pricing was announced, and its right there with everyone else.

Some facts I looked up for those trashing the commercial, and this is for half ton trucks. Oh and these are the claims I can remember from the commercials.

Auto Tran
GM: 4 Speed
Toyota: 6 Speed
Sierra Denali: 6 Speed
Best Output
GM: 367 Hp / 375 Ft*lb
Toyota: 381 Hp / 401 Ft*lb
Sierra Denali: 400 Hp / 417 Ft*lb
Brake Dia
GM: 11.8 in
Toyota: 13.9 in
Sierra Denali:
Ring Gear
GM: 9.5" (Not sure on this one)
Toyota: 10.5" (for the 5.7L)

So before you start ripping on the Tundra too much, these are simple facts.

Couldn't find swept data for both brakes, so dia is what you get. For those who say braking doesn't matter in trucks must be one of those wimps that never tows anything with their truck. Power output matters in everything. Say what you want about the 4 or 6 speed, but personally I'd rather have the wide range of a 6 speed (all else held equal). And I don't think I need to express the importance of a strong rear-end to anyone that has a 10 bolt in their f-body.

Note the power figures are for the Sierra 2007 Siera Denali which is a limited model, and is higher priced than the Toyota will likely run. But just to show that the Toyota isn't totally tops in power output.


Also this was posted on C&G:
ENGINE BODY STYLE TRANSMISSION MSRP

4x2 TUNDRA

V6 Reg Cab 5ECT $22,290
V6 Reg Cab LB 5ECT $22,620
V8 4.7 Reg Cab 5ECT $23,430
V8 5.7 Reg Cab 6ECT $24,380
V8 4.7 Reg Cab LB 5ECT $23,760
V8 5.7 Reg Cab LB 6ECT $24,710

SR5 V6 Double Cab 5ECT $26,105
SR5 V8 4.7 Double Cab 5ECT $26,850
SR5 V8 5.7 Double Cab 6ECT $28,110
SR5 V8 4.7 Double Cab LB 5ECT $27,180
SR5 V8 5.7 Double Cab LB 6ECT $28,440
LTD V8 4.7 Double Cab 5ECT $34,240
LTD V8 5.7 Double Cab 6ECT $35,490

SR5 V8 4.7 CrewMax 5ECT $29,675
SR5 V8 5.7 CrewMax 6ECT $30,935

ENGINE BODY STYLE TRANSMISSION MSRP

LTD V8 4.7 CrewMax 5ECT $37,540
LTD V8 5.7 CrewMax 6ECT $38,790

4x4 TUNDRA

V8 4.7 Reg Cab 5ECT $26,480
V8 5.7 Reg Cab 6ECT $27,440
V8 4.7 Reg Cab LB 5ECT $26,810
V8 5.7 Reg Cab LB 6ECT $27,770

SR5 V8 4.7 Double Cab 5ECT $29,900
SR5 V8 5.7 Double Cab 6ECT $31,160
SR5 V8 4.7 Double Cab LB 5ECT $30,230
SR5 V8 5.7 Double Cab LB 6ECT $31,490
LTD V8 4.7L Double Cab 5ECT $37,290
LTD V8 5.7L Double Cab 6ECT $38,550

SR5 V8 4.7L CrewMax 5ECT $32,725
SR5 V8 5.7L CrewMax 6ECT $33,985
LTD V8 4.7L CrewMax 5ECT $40,590
LTD V8 5.7L CrewMax 6ECT $41,850

[Source: Toyota Motor Sales]

http://www.cheersandgears.com/forums/index.php?showtopic=15044&hl=

I saw them, but didn't have the volume up very high. From what I could hear, it sounded like the stupid voice-over said something like, "In the past, this is what a half ton truck front brake rotor looked like. We knew you wanted something bigger."

Point being, they don't call out a specific model or year. They could have held up a rotor from a 1988 Dodge Ram for all we know. Or even an old T100 or previous gen Tundra.

GM did a similar ad (in print, IIRC) with the Allison Transmission input shaft, except they actually called out by name and showed an input shaft from the Dodge automatic behind the Cummins and the Ford automatic behind the Powerstroke.

The fact that Toyota didn't call out a specific model makes it look like they are IMPLYING that their new truck stuff is "bigger" than the competition, but it could just be bigger than trucks from a while back... Or, maybe they did mention specific trucks and I just didn't hear them. But it sure didn't show up as text in the ad (like having the words "Ford F150 front brake rotor" on one side and "2007 Toyota Tundra front brake rotor" on the other). Which, IMO, is a little misleading, but I expect nothing less from the likes of Toyota.

:no:
Alot of people see something very American about GM/Ford/Dodge and Toyota wouldn't want it to be perceived in anyway that it is un-American(by make an us vs. them attitude).

Alot of you guys are trying to nit-pic and break this commercial down. None of the points they made mean too much to an engineer. You can have smaller brakes stopping faster, a smaller tow hitch towing more, and and smaller ring gear pulling more. It is all advertising. I think we are forgetting that.

Alot of people see something very American about GM/Ford/Dodge and Toyota wouldn't want it to be perceived in anyway that it is un-American(by make an us vs. them attitude).

The whole series had the Us vs. Them theme.

Alot of you guys are trying to nit-pic and break this commercial down. None of the points they made mean too much to an engineer. You can have smaller brakes stopping faster, a smaller tow hitch towing more, and and smaller ring gear pulling more. It is all advertising. I think we are forgetting that.

i think this is true and while they have toyota has the upper hand today what stops gm from changing the truck for next year and puting a new engine in next year with more power or big brakes its a market that is constently changing one year to the next so its no big deal to me.

i personally will only buy american vehicals so no matter what toyota advertises i dont care, but i wont bash on any one that choses to buy imports.

Alot of you guys are trying to nit-pic and break this commercial down. None of the points they made mean too much to an engineer. You can have smaller brakes stopping faster, a smaller tow hitch towing more, and and smaller ring gear pulling more. It is all advertising. I think we are forgetting that.

Yep.

Lots of stuff

Yeah, I kinda left the Denali out, for the reasons that you stated (limited model and most likely priced higher than Tundra). But it does show that GM has the goods to made the Silverado and Sierra exceeded the specs of the Tundra. I guess either they don’t have the capacity to make these options available for all models at this time, or want to give the Denali something special. Also, I should have noted that the 6 speed in the Tundra only comes with the 5.7L. And in reality the Ram SRT-10 is totally tops in power output. ;)

And to address another issue raised, while bigger doesn’t always mean better, in general, yes it does. It’s kinda like the idea that there’s no replacement for displacement. You could make smaller brakes better by using exotic materials, etc, but it general, it’s easier and often more cost effective just to make them bigger. All things held equal, making something bigger almost always makes it stronger, tougher, etc.

In the end, this is just benchmark racing, but that is what most people do when they’re looking for a new car. Personally, I really don’t care what Toyota does with the Tundra, I’m not going to buy one. My dad worked for GM for 41 years, I think he’d kill me if I bought anything that wasn’t domestic, unless I ever get rich enough to a certain Italian. Yes, I am scared of a 61 year-old man and not ashamed of it. I guess my point in replying to this thread was it’s all true, and I even tried to compare it as much as possible to the brand new Silverado.

As a die-hard Chevy guy and Silverado driver, I am interested in the Tundra. there's a 99% chance that I won't get one, but I want to see them in person and see how they behave from behind the wheel.

As a die-hard Chevy guy and Silverado driver, I am interested in the Tundra. there's a 99% chance that I won't get one, but I want to see them in person and see how they behave from behind the wheel.

And that folks is all Toyota wants/needs for now to get their foot in the door.

They're doing a good job of setting up the chess pieces.

The whole series had the Us vs. Them theme.

All of the scenery of that commercial was American/industrial. :confused:

All of the scenery of that commercial was American/industrial. :confused:

What scenery? The commercials were focused entirely on comparing toyotas parts with domestic parts.

Commercial 1-they show a GM engine, then they show a toyota engine

Commercial 2- they show a 4 Speed tranny, they show a toyota 6 speed

Commercial 3- They show a ring & pinion, then a toyota ring & pinion.

The whole "Our product is bigger and better than theirs" (aka us vs. them) theme of the commercials supercedes any "american industrial" background scenery.