GM shows some good success with Overnight Test Drive Program

Darth Xed
06-06-2003, 11:08 AM
http://www.autoweek.com/cat_content.mv?port_code=autoweek&cat_code=carnews&loc_code=index&content_code=02554956

25% sales rate... sounds pretty solid, really. :thumb:

It'll be interesting to see if that rate holds or improves at all if they renew the 'official' program.

R377
06-06-2003, 12:04 PM
What's a normal closing rate for a GM dealership?

IZ28
06-06-2003, 06:08 PM
It is a good idea. Although letting people take home new cars that they don't own seems kinda crazy in some ways.