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Now that Magna controls Opel, it eyes Saturn.

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Old Jun 2, 2009 | 09:55 AM
  #1  
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Now that Magna controls Opel, it eyes Saturn.

http://www.leftlanenews.com/magna-se...-globally.html
Old Jun 2, 2009 | 10:10 AM
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So no Buick badged Opels for the USA? Or will we see the Opel Insignia badged as a Buick Regal and a Saturn Aura? Same goes for the Astra.
Old Jun 2, 2009 | 10:31 AM
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Originally Posted by Z28x
So no Buick badged Opels for the USA? Or will we see the Opel Insignia badged as a Buick Regal and a Saturn Aura? Same goes for the Astra.
Thought this was interesting

Saturn, Opel and Magna might seem like a match made in heaven - but that may not be the case. GM will continue to hold a 35 percent share in Opel and the Detroit automaker has said that it wants access to Opel products for North America.

“The conflict we see is that GM is planning on bringing in some Opel-engineered products,” an unnamed industry analyst told the National Post. “They would be competing” with each other.”

Then there’s the issue of funding. Magna would need to find a partner like Sberbank - not necessarily an easy task.

“That more than anything else would be the issue right now,” Global Insight’s George Magliano told the paper.
Old Jun 2, 2009 | 11:12 AM
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All these entities buying GM's scraps are doing it to make $$$.
What happens when all these companies that are buying opel, saturn,
hummer, pontiac? or whatever else make them profitable?

If they can make money with them it says to me GM should have been able to but didn't hire the right people or make the right decisions.
There is no excuse for that. If someone else can take your brand and make it profitable, you should been able to hire those same people, make those same decisions and make it profitable.
Old Jun 2, 2009 | 11:15 AM
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I wonder how much GM is getting for Saturn and Hummer. Might be better off just letting them die, rather than sell them where they can live on and potentially become another competitor. The North American market could do with fewer brands.
Old Jun 2, 2009 | 12:11 PM
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Originally Posted by R377
I wonder how much GM is getting for Saturn and Hummer. Might be better off just letting them die, rather than sell them where they can live on and potentially become another competitor. The North American market could do with fewer brands.
I wonder if it goes to the "New GM" or if it goes to pay off creditors?
Old Jun 2, 2009 | 12:28 PM
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Looks like they should get some money out of Saturn....

Young also said it has received interest from 16 parties for its Saturn brand and is in discussions with three parties regarding the sale of its Saab Swedish brand.
http://finance.yahoo.com/news/GM-see...&asset=&ccode=
Old Jun 2, 2009 | 09:25 PM
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This is a perfect example of what I was talking about in the other Magna post.
Old Jun 3, 2009 | 05:06 PM
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Opel’s new owner won’t be able to sell cars in U.S. or China

Earlier this week Opel managed to secure a $2.1 billion bridge financing package from the German government to keep itself operating until ownership is transferred from GM to another investor. This new investor will be Canada’s Magna International, which together with Russian bank Sherbank, has signed a memorandum of understanding (MoU) with GM and the German government for the eventual sale of Opel.

Magna’s main purpose in acquiring Opel is to build cars and expand into the emerging Russian market. However, there were also reports that Magna may use Opel’s plants to start churning out cars for other automakers, including Ford and Ford and PSA Peugeot Citroen. While the exact future plans of Magna and Opel are still relatively unknown, we can confirm that no Opel models will be sold in the U.S. or China for the time being.
Magna founder Frank Stronach has revealed to Automotive News that his company is prevented by an agreement with GM from selling Opel cars in those key markets. Stronach did however hint that there may be a chance in the future as GM will still keep a 35% stake in Opel so it’s in the U.S. automaker’s best interest to see the deal thrive.

He suggested the prohibition on Opel sales in China might be flexible: "If it makes economic sense you might persuade people to change something." Stronach also revealed that he expects Opel to break even in three years, and to turn a profit in four.

This means that we’re unlikely to see stylish cars like the all-new 2010 Astra and 2009 Insignia sold in the U.S., though GM still owns the rights to these vehicles and their respective platforms. This means the cars could be sourced from non-Opel factories, just as GM does for its Insignia-based Buick Regal in China.
http://www.motorauthority.com/report...t-the-axe.html
Old Jun 3, 2009 | 07:44 PM
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so no regal now?
Old Jun 3, 2009 | 11:44 PM
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Originally Posted by Caps94ZODG
so no regal now?
If you're talking about the article I posted, I took it as part of the agreement is Magna cannot sell these cars here because they would be competing against each other. GM will continue to rebage Opel cars.
Old Jun 4, 2009 | 05:47 AM
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okay got it..
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