New Buick Small Crossover
New Buick Small Crossover
Interesting when you consider the Orlando news...
http://www.autoblog.com/2010/05/04/r...r-in-michigan/
If your head's still spinning from General Motors' decision to pull the Orlando from its domestic offerings, you might want to sit down. According to a report on M Live, things are about to get a little more bizarre. The site names an unnamed source as saying GM will begin building a new small Buick crossover at its Orion assembly plant sometime soon. The company has made it clear that it is interested in Buick snagging younger buyers, and a CUV would be a smart way to do just that.
That's all fine and good, but supposedly the newest product isn't going to be an all-new design. Instead it will be based on none other than the all-new Chevrolet Aveo. GM is already shipping equipment to the facility to begin production on the next-generation compact, and M Live's source has led the site to believe the pint-sized Buick won't be far behind.
Buick is scheduled to unveil its new product plan later this week, which means we'll have a good idea of whether or not we can expect Buick showrooms to get a little more crowded in the near future. Stay tuned.
That's all fine and good, but supposedly the newest product isn't going to be an all-new design. Instead it will be based on none other than the all-new Chevrolet Aveo. GM is already shipping equipment to the facility to begin production on the next-generation compact, and M Live's source has led the site to believe the pint-sized Buick won't be far behind.
Buick is scheduled to unveil its new product plan later this week, which means we'll have a good idea of whether or not we can expect Buick showrooms to get a little more crowded in the near future. Stay tuned.
More...
Kind of explains the reasoning behind the move.
http://www.mlive.com/auto/index.ssf/...all_buick.html
Spokeswoman Dayna Hart on Tuesday confirmed that GM is planning a small crossover vehicle that will look like a baby version of the Buick Enclave. Crossovers generally have the passenger room and storage capacity of a sport utility vehicle but are more efficient and handle better because they are built on car frames.
Buick executives have said that brand's new products will have luxurious interiors to compete with Lexus and nimble handling to compete with Acura, two successful Japanese luxury brands.
The company also has hinted at a compact Buick built on the same underpinnings as the Chevrolet Cruze sedan, but has given few details. A similar vehicle is already on sale in China, where Buick is popular.
The company also has hinted at a compact Buick built on the same underpinnings as the Chevrolet Cruze sedan, but has given few details. A similar vehicle is already on sale in China, where Buick is popular.
GM is hoping the smaller Buicks will help pull younger people into the brand, which for years has attracted senior citizens. Until recently, many of Buick's models had bench seats and soft, cushy rides.
http://www.mlive.com/auto/index.ssf/...all_buick.html
If GM want to be successful (post BK) then they would need to attract younger audiences for all its brands... that also included young, affluent buyers for its Cadillac brand.
Young people know what they want. If they see something they fancy, they draw more people of the same ilk to that product.
Young people know what they want. If they see something they fancy, they draw more people of the same ilk to that product.
"Spokeswoman Dayna Hart on Tuesday confirmed that GM is planning a small crossover vehicle that will look like a baby version of the Buick Enclave"
Susan Docherty talked about the Baby Enclave at the Product & Technology Event last August. They had a small scale model of the Riveria concept car sitting on a ledge, almost no one even looked at it.
Susan Docherty talked about the Baby Enclave at the Product & Technology Event last August. They had a small scale model of the Riveria concept car sitting on a ledge, almost no one even looked at it.
GM is contradicting itself. They want Buick to compete with Lexus but they they're doing this??
Can you imagine if Lexus came out with an SUV based on the Toyota Yaris?
They don't even have something based on the Corolla which would be the equivalent to GM basing something on the Cruze (seems a little more reasonable).
Or maybe I'm talking out of my *** and the new Aveo platform is so modular and dynamic that it can be expanded and refined and truly turned into something worthy of a premium vehicle?
Can you imagine if Lexus came out with an SUV based on the Toyota Yaris?
They don't even have something based on the Corolla which would be the equivalent to GM basing something on the Cruze (seems a little more reasonable).
Or maybe I'm talking out of my *** and the new Aveo platform is so modular and dynamic that it can be expanded and refined and truly turned into something worthy of a premium vehicle?
Every time I think "new" GM has left behind "old" GM, the "old" starts creeping back into the equation.
An Aveo-based Buick SUV is truly a head-scratcher. I mean, there are beancounter decisions and then there is W-T-F.
Originally Posted by mlive
A similar vehicle is already on sale in China, where Buick is popular.
Opel Astra = Buick Excelle

Is THAT what they think the US wants? A Buick Vibe?
W. T. F.

Originally Posted by SSbaby
If GM want to be successful (post BK) then they would need to attract younger audiences for all its brands... that also included young, affluent buyers for its Cadillac brand.
If Buick = Acura, look at the RSX. Where'd it go?
If this keeps up, I'm going to give up on GM and go route for Ford.
GM is contradicting itself. They want Buick to compete with Lexus but they they're doing this??
Can you imagine if Lexus came out with an SUV based on the Toyota Yaris?
They don't even have something based on the Corolla which would be the equivalent to GM basing something on the Cruze (seems a little more reasonable).
Or maybe I'm talking out of my *** and the new Aveo platform is so modular and dynamic that it can be expanded and refined and truly turned into something worthy of a premium vehicle?
Can you imagine if Lexus came out with an SUV based on the Toyota Yaris?
They don't even have something based on the Corolla which would be the equivalent to GM basing something on the Cruze (seems a little more reasonable).
Or maybe I'm talking out of my *** and the new Aveo platform is so modular and dynamic that it can be expanded and refined and truly turned into something worthy of a premium vehicle?


