NEWS: Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts - CamaroZ28.Com Message Board


Reply
 
Thread Tools Search this Thread
Old 02-27-2013, 06:40 PM   #1
Automated News Poster
Thread Starter
 
NewsBot's Avatar
 
Join Date: Nov 2006
Posts: 1,131
Arrow NEWS: Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

Filed under: Marketing/Advertising, Videos, Chevrolet, Misc. Auto Shows, Toys/Games, Canada



There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.

To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.

Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.Continue reading Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts originally appeared on Autoblog on Wed, 27 Feb 2013 19:29:00 EST. Please see our terms for use of feeds.



Permalink | Email this | Comments

More...
NewsBot is offline   Reply With Quote
Old 03-01-2013, 08:52 PM   #2
Registered User
 
Join Date: Nov 2012
Posts: 4
Re: NEWS: Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

They were handing them out like candy on Halloween when i went to the chicago auto show i napped 8 of them .haha
mustangboysucks is offline   Reply With Quote
Reply

Related Topics
Thread Thread Starter Forum Replies Last Post
Camaro Podcast #485 - All I Want For Xmas is a 6th Gen Camaro ChrisFrez CamaroZ28.Com Podcast 1 12-21-2014 09:47 PM
Camaro Podcast #484 - Z/28 vs Mustang vs Hellcat ChrisFrez CamaroZ28.Com Podcast 1 12-15-2014 03:09 PM
1996 Camaro Widest Wheels/Tires globalprojeff CamaroZ28.Com Podcast 2 12-06-2014 04:18 PM
odds and ends CaRParts102 Parts For Sale 0 12-06-2014 08:45 AM
Camaro Podcast #482 - Camaro Z/28 Continues to Impress ChrisFrez CamaroZ28.Com Podcast 0 11-30-2014 08:41 AM


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -5. The time now is 04:34 PM.


Copyright © 1996-2017 CamaroZ28.com. All rights reserved.