Hyundai released Genesis Coupe pricing at Chicago today. The 2.0T starts at $22,000 and goes up to $26,750 for the Track version. The 3.8 starts at $25,000 and goes up to $31,000 for the Track automatic ($29,500 for the track six speed manual).

That's much cheaper than a lot of the speculation around here has been - seems a while back consensus was that the V6 would likely start at $30,000, but it ends there!

 

Not bad, I guess.

4 cylinder lines up in price with a 304 hp V6 Camaro.

What about individual options though? The highest "base" price is $31k for the track pack automatic ( ) V6 car. Are there no options above that? Or can you add more individual items?

Just wondering.

 

They don't have any listings for what the stand alone options are. The 2.0T has ABS, traction control, alloys, leather wrapped steering wheel with audio controls and bluetooth standard.

The 3.8 track looks pretty loaded. They list NAV as coming soon, but I don't know how much more you could add:

Power driver's seat
Heated driver and passenger seat
360-watt AM/FM/XM/MP3/CD-changer Infinity® premium audio system with 10 speakers including DVC subwoofer, eight-channel external amplifier, and diversity antenna
Proximity key with push-button start
Xenon HID (High Intensity Discharge) headlamps
Auto-dimming mirror with HomeLink® and compass
Heated mirrors with outside turn signal indicators
Power tilt and slide sunroof
Black leather seating surfaces
19-inch gunmetal finish alloy wheels with staggered high-performance summer-compound Bridgestone Potenza RE050A tires (225/40YR19 front, 245/40YR19 rear)
Brembo® braking system with 13.4-inch ventilated front rotors, 42mm four-piston fixed front calipers (red), 13.0-inch ventilated rear rotors, 32mm+28mm four-piston fixed rear calipers (red)
Unique track-tuned suspension, higher-rate coil springs, higher-control shock absorbers, 25mm front stabilizer bar, 22mm rear stabilizer bar, strut brace
Torsen-type limited-slip differential
Aluminum pedals
Aero wipers
Rear spoiler
Black-out front lower fascia
Lightweight temporary spare with aluminum wheel (T135/80D18)

 

So that makes it a sweep.

All RWD, high performance coupes.... in the $29,000 range.

 

That seems to be roughly the sweet spot....

 

Looks like a great car for the price and I think will appeal well to those who like the Altima 2dr, Accord Coupe, 370Z etc. I'm not sure how much cross shopping will be done vs. Camaro/Mustang and even Challenger but I'll say they'll look closer on paper than on dealer lots.