If GM & Chrysler don't prove viability

guionM
02-14-2009, 04:28 PM
In another thread, the subject was speculation on what to expect when GM and Chrysler submitted their plans to congress. In this thread, I want to look at what would happen if they fail.

Quick look at what both actually have to do.

Contrary to popular belief, GM and Chrysler do NOT have to prove they will become instantly profitable, or even profitable in the immediate future. All they have to show is that they are "Viable" That simply means in short that they are able to produce enough income independently pay their bills, and that they are capable of erasing their current debt sometime in our lifetime (if you're middle aged, anyway).

To achieve this, both have to win concessions from not just the UAW over pay issues, but also suppliers, bonholders, and they have to come up with plans to rightsize.

Of the 2, it's Chrysler (ironically) that has the easier job proving viability. Chrysler's debtload is miniscule next to both Ford and GM, thanks to the terms Cerberus got with Daimler. Chrysler is most able to turn around to profitability quickly of all 3 US automakers (unlike GM or even Ford, their problem is strictly product). Also, unlike General Motors, Chrysler's bondholders are secured (via Cerberus), as a publicly held company, GM has alot of "junk bonds" and unsecured creditors, meaning alot of people (like some here) bought into GM or loaned them money simply on faith without having any GM asset or assurence that they would get back any portion of their investment/loans. These people/entities are hardcore in demanding as much back as possible (GM is offering 30 cents for each loaned/bought dollar wile bondholders/investors are demanding 50 cents).

Add into that the fact that as long as the Feds approve, Chrysler can associate with Fiat & Nissan to gain ready made architectures and can have new vehicles base on them on the streets between 18 and 24 months. Meanwhile, GM has no one to depend on but itself. Any other company that's able to help or invest is waiting for GM to collaspe where they can get parts of the company itself at next to nothing.

That presents very different possibilities for each if they don't prove viability (whic, BTW, I fully expect both to successfully do).

For Chrysler, I don't expect them to simply and instantly disappear. Chrysler is still in better condition than AMC was before it merged (or more accurately, sold itself) with Renault. It actually has the ability to create new products, has a decent global presence, 2 stable owners (Cerberus' 80% and Dainler's 20%), and has proven ability to work with other manufacturers in alliences. Chrysler has a 4 cylinder engine developed with Mitsubishi & Hyundai, a Nissan platform as the basis of their midsize cars, they make minivans for Volkswagen, and they still have Mercedes parts in the LX cars.

If the Fiat deal goes down, and the Feds approve and Chrysler simply holds the fort down for 2 years, they should easily emerge from the downturn. If they don't, then Cerberus could "offer" a bigger portion of Chrysler to Fiat and and write it off as the lesser of 2 possible losses (while keeping Jeep). I would then expect Fiat to use it as a springboard to return to the US market. Cerberus could also give a significant portion to Renault and they could use it to return to the US market. Either way, Chrysler isn't simply going to dry up and blow away.



Unlike Chrysler, GM's problems isn't as much product related as it is management and operations. GM still sells a godawful amount of vehicles globally. The fact that despite this they still don't make money (and it's losses are almost all concentrated at the home operations here in the US) falls directly on the management and operations side here in the US. And, unfortunately, that seems to have been almost impossible to change over the years.

GM's other huge problem is it's finances. GM has been either forced into or felt compelled to enter financial deals that were detrimental to the company's wellbeing. The mindset of the company is very questionable. A few examples:

* Shutting down Oldsmobile, then expecting to increase the company's market share.

* Stripping models from Pontiac without replacements, and wondering why the division's sales are a shadow of what they once were. If that wasn't bad enough, now taking their number 2 car division and turning it to a niche brand sold in a car division (Buick) whose total sales were less than a single model of this soon to be nich brand (Pontiac's G6).

* Spinning off Delphi, having independent management, yet bankrolling the whole thing, setting themselves up to be essentially blackmailed by CEO and management giving themselves high bonuses and pay while tearing the company to shreds and moving operations overseas... or being forced to bankroll Delphi in the 1st place.

* GM's new vehicle approval process and not being able to take advantage of the quickest development times in the industry has been beaten to death, so I'll avoid repeating them again.

I still completely expect GM to pull out an 11th hour miracle, but in case they don't I see GM becoming largely an offshore company.

Holden, Opel, Vauxhall, & Daewoo are all as a unit doing well independent of the current global recession, and are all integrated with each other far more than they are with US operations. Ironically, Camaro shares more with this federation than it does with GM-North America. Equally ironic, Holden could easily buy the Camaro from a defunct GM-NA and produce it on it's own assembly line along with the rest of it's Zetas and potentially sell it here.

China is a successful GM arm, and is partnered with a Chinese company that could be fully well able to buy the other half of their partnership from GM, or go into a partnership with what is left with GM global. The thing about all these other GM operations is that they are in countries that are more than willing to put money into keeping them going.... and it would actually pay off.

I would fully well expect to see both Cadillac and Corvette sold off to private investors or growing companies the way jaguar and Land Rover were sold off. Unlike the rest of GM-NA's line, both are fairly autonomous, both have independent chassis they don't share with the rest of GM, and both are relatively small enough that it could infact be bought (the rest of GM is simply far too big or interconnected to be bought or be attractive to anyone).

Any overseas entity wanting to break into the US truck market, would be able to do so extremely cheaply in a bankrupt GM. One could have a ready made operation on the cheap, without having to develop their own.

It's been said here that GM is simply too big to completely disappear, and that's largely correct. However, like the Roman Empire, it's not too big to split, and the weaker part falls into caos and becomes Dark Age Europe, and cut to ribbons while the stronger part survives and morphs into the prosporous Ottoman Empire.

If GM doesn't pull it together, GM will almost certainly shatter into pieces to be picked up by governments, investors, & creditors with the strongest parts going to China, Germany, Korea, and Australia. It's not a far fetch to imagine Corvette or Cadillac, or both being bought by a private company from India, China, or even the Middle East. Parts of GM powertrain could be bought by any of the above, and all formerly GM automobiles could wind up imported.


All this is the worse case scenerio, and based on what trends seem to be... and the liberty of a crystal ball.

notgetleft
02-14-2009, 04:36 PM
It's been said here that GM is simply too big to completely disappear, and that's largely correct. However, like the Roman Empire, it's not too big to split, and the weaker part falls into caos and becomes Dark Age Europe, and cut to ribbons while the stronger part survives and morphs into the prosporous Ottoman Empire.

Great analogy. Do you think they'd add minarettes to the corvette or cadillac?

Z28x
02-14-2009, 04:49 PM
Any Chance Ford could buy Cadillac and Corvette? Corvette would fit in with Ford just as well as it fit with Chevy and Cadillac could be positioned above Lincoln.

Dump Mercury and go Cadillac > Lincoln > Ford

TheV6Bird
02-14-2009, 04:59 PM
If GM doesn't pull it together, GM will almost certainly shatter into pieces to be picked up by governments, investors, & creditors with the strongest parts going to China, Germany, Korea, and Australia. It's not a far fetch to imagine Corvette or Cadillac, or both being bought by a private company from India, China, or even the Middle East. Parts of GM powertrain could be bought by any of the above, and all formerly GM automobiles could wind up imported. :no::no::cry::cry: I sure hope that doesn't happen

anasazi
02-14-2009, 05:45 PM
am i still going to be able to get parts for my C6?

SSbaby
02-14-2009, 06:13 PM
Again, a great and enlightening read, Guy! :D

Equally ironic, Holden could easily buy the Camaro from a defunct GM-NA and produce it on it's own assembly line along with the rest of it's Zetas and potentially sell it here.

Although I would selfishly love for that to happen, I know it would be a surefire recipe for disaster. Which American (nay Camaro enthusiast) would be accepting of the notion of a Camaro made in Australia as a genuine Camaro? Given the GTO fiasco, I'm tipping probably as many.

qstyles95formula
02-14-2009, 06:37 PM
Why is it so hard for GM to get their management and operations in order? I have friends that work for GM and from what they tell me the company is still top heavy as far as management.

HuJass
02-14-2009, 06:56 PM
Why is it so hard for GM to get their management and operations in order? I have friends that work for GM and from what they tell me the company is still top heavy as far as management.


You answered your own question.

If you read All Corvettes Are Red, you will see the bureaucracy and the desire for middle management types to create and maintain little empires. All of these managers want power and will not yield on anything. They will do almost anything to maintain their empires. Management is terrible at making decisions. They can't even decide when to have a meeting let alone the actual topics said meeting is supposed to be about.
It's amazing anything comes out of that company.

bossco
02-14-2009, 09:16 PM
Any Chance Ford could buy Cadillac and Corvette? Corvette would fit in with Ford just as well as it fit with Chevy and Cadillac could be positioned above Lincoln.

Dump Mercury and go Cadillac > Lincoln > Ford

That would be cool if the Doomsday scenario played out, but if this were to happen I much rather see Ford/Cadillac rather than Ford/Lincoln/Cadillac - I suppose Ford could go about that the same way they are treating Mercury now, just let Lincoln wither on the vine. (then again I guess Lincoln could become Ford's Buick?????)

SSbaby
02-15-2009, 05:39 AM
That's definitely not the outcome I'm looking for... I'd hate to see GM divisions in the hands of Ford. It's just not right! :no:

guionM
02-15-2009, 06:46 AM
Any Chance Ford could buy Cadillac and Corvette? Corvette would fit in with Ford just as well as it fit with Chevy and Cadillac could be positioned above Lincoln.

Dump Mercury and go Cadillac > Lincoln > Ford

Although Ford's in sound shape next to GM & Chrysler, and is the only US auto company fully expected to survive this downturn (or at least survive it in one piece), Ford is fighting tooth and nail itself to keep afloat without help.

Ford has zero intrest in mergers or buying anything other than parts and equiptment for their cars and trucks. Ford has unloaded everything save Volvo (they even gave up a huge chunk of Mazda), and currently is the ONLY American car company with it's own finance arm (GMAC and Chrysler Financial are both owned by Cerberus, ironically) to raise money to finance their turnaround.

If Ford was ever in the position to expand again and buy up other divisions, it won't be until well into next decade. However, if...and this is still a big "IF"... GM ever has to sell off Cadillac and or Corvette, GM is in the position where it would almost certainly take place within the next year or 2.

Corvette could be bought by almost anyone If GM goes belly up, and buyers remain few, and the drivetrain still needs to come from whatever is left of GM, I would venture out on a limb of barely educated guesses to say that Corvette could possibly be had for well under a billion dollars.

Cadillac will no doubt bring alot more, and likely would be bought by a company instead of a group of investors who would run it pretty well until they needed to invest money into modernizing the car. Then, it would likely end up like Avanti or Checkers; a character of itself or grossly outdated.



As an observation, I don't think we'll see Ford expand beyond what it is now for many, many years. We may see the sales of what Ford makes grow to very large numbers globally and Ford will be in the position to rake in almost obscene amounts of money when things rebound (Ford will make many of the same vehicles in multiple countries, saving a ton in design and engineering and Ford bought out well over half of it's workforce.... it's the only car maker globally that actually had to hire new workers recently!!!). After what Ford went through the past decade, I don't see them changing that setup in my lifetime

cmg06s
02-15-2009, 10:36 AM
guy..... what's your prediction? Does GM make it out of this mess? Or does it crash and burn? I just don't see how it can continue on this path with it's current management structure.

poSSum
02-15-2009, 02:06 PM
Nice write-up, Guy!

Sounds like GM needs the Bob Lutz of management installed in the big chair.

LT1 PWRD
02-15-2009, 08:33 PM
I still think the Camaro would stay here in Oshawa regardless of what unfolds, reasons are:

-The CAW WILL make concessions to make their Canadian operations competitive with the transplants.

-It had been discussed for a very long time that Oshawa was to get a second Zeta car (G8) for over 8 years now. I could actually see the G8s being made here rather than the opposite scenario of having the Camaro being made in Australia.

-The Canadian plants have been profitable for GM. In the event of bankruptcy, I can see investors/automakers or a new GM wanting to keep Oshawa open for its new paint shop/flex line and the suppliers that are heavily concentrated in the region. These are the same reasons Toyota and Honda have expanded their Canadian operations in recent years.

SSbaby
02-16-2009, 02:36 AM
Equally ironic, Holden could easily buy the Camaro from a defunct GM-NA and produce it on it's own assembly line along with the rest of it's Zetas and potentially sell it here.

Actually, Guy, I'm realizing you're GM's next best leak after Bob Lutz... ;)

I'm piecing together some rumors from another forum that Camaro RHD production will take place in Australia while Canada takes care of RHD Camaros.

The rumor mill has it the 'Holden Camaro' will debut at the Melbourne Motor Show on Feb 27.

It's all starting to make sense now and I'm starting to realize the press have it partly wrong (again)! :D

bossco
02-16-2009, 04:28 AM
That's definitely not the outcome I'm looking for... I'd hate to see GM divisions in the hands of Ford. It's just not right! :no:

Hmmm... I'd say better than seeing a Cherry Corvette or Tata Cadillac :p

SSbaby
02-16-2009, 05:23 AM
Hmmm... I'd say better than seeing a Cherry Corvette or Tata Cadillac :p

Hey, I'm a closet Mustang fan... but I prefer the two entities remain distinct but close friends. :)