BMW to create a 4th brand
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BMW to create a 4th brand
Isetta anyone?
http://motoringfile.com/
Our friends at Jalopnik are reporting that BMW CEO Norbert Reithofer will present a new corporate strategy that outlines plans for the launch of a new brand within the BMW Group. As Jalopnik theorizes, this could mean a great number of possibities. And is this brought on by the EU’s new proposed CO2 regulations (and thus a new small car brand) or the need to move further up-market to compete with Aston and Porsche?
As we reported last week, there have been rumors swirling lately about a smaller, more fuel efficient MINI. Could these rumors actually relate to this new brand, something even smaller and more efficient than even the Cooper D?
We’re actually not so sure BMW will create a new brand from the ground up. In fact we’re thinking some wires got crossed in the translation and “new brand” was meant to be “new division” (two new internal divisions were indeed named today by BMW). But we can’t help but find the question incredibly interesting. So let’s hear your take. If BMW were to introduce a fourth brand, what should it be?
http://motoringfile.com/
Our friends at Jalopnik are reporting that BMW CEO Norbert Reithofer will present a new corporate strategy that outlines plans for the launch of a new brand within the BMW Group. As Jalopnik theorizes, this could mean a great number of possibities. And is this brought on by the EU’s new proposed CO2 regulations (and thus a new small car brand) or the need to move further up-market to compete with Aston and Porsche?
As we reported last week, there have been rumors swirling lately about a smaller, more fuel efficient MINI. Could these rumors actually relate to this new brand, something even smaller and more efficient than even the Cooper D?
We’re actually not so sure BMW will create a new brand from the ground up. In fact we’re thinking some wires got crossed in the translation and “new brand” was meant to be “new division” (two new internal divisions were indeed named today by BMW). But we can’t help but find the question incredibly interesting. So let’s hear your take. If BMW were to introduce a fourth brand, what should it be?
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I was looking at one of those when I was in the infield of IMS during Indy 500 practice...those things are damn tiny. I have a picture of it on my computer at home I think 
I'll post it up if I find it when I get home.
I'll post it up if I find it when I get home.
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From: Philaduhphia
I'm sure a Lawnmower would take it in the 1/4.
As for BMW making a new brand, who cares? They already make nice profits of what they sell now. EU changing it's co2 rules, this I'd like to read about, damn time to.
As for BMW making a new brand, who cares? They already make nice profits of what they sell now. EU changing it's co2 rules, this I'd like to read about, damn time to.
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From: Oakland, California
They added something to the bottom of the article:
Ok, now they've got me interested. 
Updated: Many of you may remember our reports two years ago about BMW potentially bringing back the Triumph brand. With today’s news, it may be worth checking those articles out again.
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From: Kilgore TX 75662
I LIKE the Isetta. It makes sense. My wife and I live 2 miles from school. parking at school sucks unless you have a motorcycle. My wife is scared of motorcycles and they are only useful in good weather. If we got a Smart, then we'd still have to park with other cars. An Isetta-size vehicle could be parked with the bikes. Of course it'd look stupid as hell to see my 300# *** getting into and out of one of these...
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