http://www.autoweek.com/apps/pbcs.dl...1/TOC01ARCHIVE

 

I don't know if I like it or not, it's not bad, but it's not great either.

 

Looks a little cartoonish

 

Everybody keeps making their logos bigger and bigger. Pretty soon we'll all be driving cars that look like one giant logo. Wonder how aerodynamic that will be?

 

I just dont see that car having much to do with GM NA Chevy styling.

 

I don't know why they have to have a "global face". It used to be that they made really good looking cars and then put the bowtie on the front, and somehow everybody still knew they were chevys.

 

the car in the picture reminds me of the latest BMW 3 series, which isn't horrible looking by any means, but I wish they'd do something more original...

 

I don't like it. That face lacks imagination. For what is GM's most famous brand (along with Cadillac), it's disappointing to see that cheap looking horizontal bar grille become as prominant as the bow tie badge. Is there any significance to the horizontal bar? The face might suit Chevrolet's SUVs but it just doesn't work well on their cars.

Cruel to be kind as they say... but Chevrolet is becoming GM's blandest brand. There is nothing about that face that makes me think "wow, I gotta have that car"! If anything, that look screams out 'cheap and uninspiring'.

 

It is ok for other countries, but that won't cut it in the USA. Camaro, Corvette, and Tahoe/Avalanche is what Chevy North America cars should look like.

 

It's like a bad ripoff of Acura.

 

By "Global" I would think that is mostly meant for Exports. (Outside USA).

I don't think we'll see much of that here. Maybe possibly on like an Aveo; or a car designed for mass quantities (Malibu Maybe). Very "Camryish" which can work in that market.

But I don't think we'll see it on the "Signature" cars like Impala, Camaro, Vette, etc...

 

I agree.

 

I wish Chevrolet would get off the horizontal bar thru the grille thing. Chrome or otherwise, I don't think it adds anything positive to the look. If anything it restricts creativity. Thank God they didn't put a horizontal bar on the Camaro!

 

In a way, we're already seeing that "face" on Chevy's.

The new Tahoe, the Cobalt, and to a lesser degree, the Impala-Monte Carlo all have it. There's going to be exceptions (ie: Corvette & Camaro), but I recall either Bob Lutz or Ed Welburn talking about this new Chevrolet look some time ago, so it's going to apply to North America and Australian made Chevys as well as elsewhere.

 

Bland describes it well. I also remember the days where each car had it's own personality and then they slapped the Chevy badge on the front. Seems like they are trying too hard to standardize the face of everything. But this is atleast a step up from the Impala/Monte Carlo/Cobalts.