Excellent read.

http://www.thecarconnection.com/Auto_News/Driving_Forces/Flint_Killing_Brands_The_Cure.S192.A9889.html

Chrysler shows the way


Chrysler has done an excellent job of this. In one plant, from one platform, it makes three different-looking cars: the Chrysler 300 and Dodge Charger sedans and the Dodge Magnum wagon. It might add the Dodge Challenger coupe some day. The plant runs three shifts at a 300,000 a year pace. That is how profits are made.


Cough, cough... HOLDEN... cough, cough!!!

Jerry Flint deserves much more respect than he receives on most of these message boards.

Cough, cough... HOLDEN... cough, cough!!!

Haha who? ;)

What some don't seem to understand is that a single GM plant doesn't just make a Buick or a Pontiac. Models of several divisions come from the same platform and run off the same assembly lines. If you eliminated the Pontiac Torrent, for example, there would be less volume for the factory that makes the Equinox and the Torrent. Kill Buick and you starve the factory making the Cadillac DTS and the Lucerne. The trick is to make distinctive models off the same platforms.

Hmm... sounds like they're saying that the key is good product. Haven't some people said the product was fine? :rolleyes:

Cough, cough... HOLDEN... cough, cough!!!


even though i'm just a Yank, that's the same thought that crossed my mind too. ;)

I think it is called modular assembly design. The idea is to keep the plant at max work and be able to switch from vehical to vehical when demand rises and drops.

OT: There is suppose to be 7 vehicals coming from the LX platform. Charger, 300, Magnum, Challenger, Imperial,...

I think it is called modular assembly design. The idea is to keep the plant at max work and be able to switch from vehical to vehical when demand rises and drops.

OT: There is suppose to be 7 vehicals coming from the LX platform. Charger, 300, Magnum, Challenger, Imperial,...
I think you mean LY. None of the additional vehicles are going to make it to LX. And look for a 2nd plant to help with the load.

I think you mean LY. None of the additional vehicles are going to make it to LX. And look for a 2nd plant to help with the load.
I don't think LY is suppose to show up until MY09. I think that is when the Charger, 300, and Magnum are suppose to get a redesign.