Advertising....

I think that this vehicle can, in part, save GM. That said, it cannot be done with the advertising they have done in the past, or lack there of. It seems like GM likes its quality and performance to speak for itself, and while that has kept the company noble and honest, it just isn't enough to draw people in.

Much of the Mustang's success is due to it's advertising, many of which before the car came out. The steve mcqueen commerical, the car everywhere i new t.v. series, even being available as a rental car, so much advertising it got annoying! But it was affective.

So, how do you think they will do in the advertising department of the new Camaro? And/Or, what would you do if you had the power to control how the vehicle is advertised?

It looks like GM is going to make a statement with this car. They need to, and that's why I think we'll see one of the biggest marketing programs to come out of GM. It will ne interesting to see what they do. Mustang has a lot of "special edition" cars...Mach 1, Cobra, Bullit and aftermarket Steedas, etc. I think it's obviuos we'll see a Z28 & an SS, but I don't think we'll have mre than 2 high HP cars to choose from, although it would be nice.

Here's an idea.....

Write your own Camaro commercial!!!! (maybe deserving of it's own thread?)

I'm really surprised no one else has contributed to this thread, I was going to post a little "teaser" commericial I wrote, but no one will read it.

"Grab life by the Horns... Camaro"

no that doesnt quite do it...

lets try again... Although I did like the "Camaro We'll be there" that i saw a few days ago...

I wouldnt mind seeing a commerical similar to the nissian comerical where you touched the car and the guy crushed the orange, but he got to see all the exciteable driving that the car has seen...

something, where on the quatermile drag strips... you can see it racing something... yet it flashes back and forth to show how civilized it can also be... and then maybe play the tunes of a ricer exhaust, then show the macho ls2 sound, then peeling out...

something that is like the H3 comercials where it is trying to be big and small at the same time... the camaro should seem civilized but still a muscle car...

I also liked the video of the Corvette and the SS trailblazer doing doughnuts together... that was pretty cool... it would be nice see a whole SS line up on TV and possibly show them all get into the gas similar to the mazda zoom zoom comercials where it shows all their models racing against eachother...

haha i got an idea, try to digitally modify the exhuast rev to say "CaMARo" at the end or something...

do comercials like the ls1 trans ams... those were awesome

I think first off they should have big nasty(as in mean sounding) growl from the moter, but you cant see the car. The next scene should have a bunch of cars running/speeding away. And then it flashs back to a cloud of smoke and you hear the roar again then you see the headlight turn on. The screen then goes black and the words "The king has returned" then after that fades away the screen flash the bowtie and Z/28!

I think first off they should have big nasty(as in mean sounding) growl from the moter, but you cant see the car. The next scene should have a bunch of cars running/speeding away. And then it flashs back to a cloud of smoke and you hear the roar again then you see the headlight turn on. The screen then goes black and the words "The king has returned" then after that fades away the screen flash the bowtie and Z/28!

i think GM needs to do a collective advertising campaign that doesnt debut the cars, but gives the customer an intruiging intrest to visit the dealership... because the TV wont give them what they want...

one of those... "to see the end, visit www.crash****avoidance.com" or something...

This is something that I have been thinking about for awhile now. Now that we know the car is a retro design, will the marketing team really try to play off this and relate the car back to the 60's and the "good ole days" and all of that, or are they going to try to say that here is the new and improved Camaro that is set to take on the world? I am sure they will try to play up the retro thing or else why would they have done the design this way in the first place? I am interested to see how they will try to present this design as something new and fresh and at the same time reason why they went the retro route.

Im going to be disappointed if I dont hear a mean exhaust note and some tires being 'heat tested'

I think first off they should have big nasty(as in mean sounding) growl from the moter, but you cant see the car. The next scene should have a bunch of cars running/speeding away. And then it flashs back to a cloud of smoke and you hear the roar again then you see the headlight turn on. The screen then goes black and the words "The king has returned" then after that fades away the screen flash the bowtie and Z/28!
That's really good, mine was a lot like that, only I think I like your "king" tagline better. Mine was:

A bunch of badge-less cars and their owners -- mustangs mostly, hanging out with a bunch of other cars, checking out eachothers engines, revving their very small, small-block V8's, when you hear a tremendous roar.

All the guys stop talking, all noises cease, even their engines cut out all at once and look towards where the sound came from (looking towards the camera). They look at eachother for a moment and it happens again, "vvvrrruummmmmm", they all stand back in reaction to the sound, cars with their hoods open immidiately shut.

The camera finally is pointed towards the direction they are looking at, and from a steamy, smokey alley, a car comes out of the smoke, but the camera snaps back to the men's faces right before the car is revealed. They are in shock and awe at what they see, only it is not revealed to the viewer.

Fade to white.

Text reads: "The Muscle Car Lives On....

10/16/09" (random date, possibly a shadowy Camaro emblem in the background)

What do you think?

haha i was thinking of doing a retro, or rather f-body rememberance comercial...

perhaps show a camaro of each generation... or show like a 67, then a 69 a couple from 2nd gen (that looked good or maybe just one) a couple 3rd gens a couple 4th gens... and go to show the new one...

okay, is it okay to say "badass":eek: on a comercial? if it is... it would be a good word to use...

"This time, it's the meaner, faster, louder badass on the block... the king is back... camaro we'll be there"

That's really good, mine was a lot like that, only I think I like your "king" tagline better. Mine was:

A bunch of badge-less cars and their owners -- mustangs mostly, hanging out with a bunch of other cars, checking out eachothers engines, revving their very small, small-block V8's, when you hear a tremendous roar.

All the guys stop talking, all noises cease, even their engines cut out all at once and look towards where the sound came from (looking towards the camera). They look at eachother for a moment and it happens again, "vvvrrruummmmmm", they all stand back in reaction to the sound, cars with their hoods open immidiately shut.

The camera finally is pointed towards the direction they are looking at, and from a steamy, smokey alley, a car comes out of the smoke, but the camera snaps back to the men's faces right before the car is revealed. They are in shock and awe at what they see, only it is not revealed to the viewer.

Fade to white.

Text reads: "The Muscle Car Lives On....

10/16/09" (random date, possibly a shadowy Camaro emblem in the background)

What do you think?
I like it :D


There definitely needs to be a lot of revving, loping and tire smoke. :cool: I want to smell some fuggin exhaust fumes in my living room.

:metal:

I like it :D


There definitely needs to be a lot of revving, loping and tire smoke. :cool: I want to smell some fuggin exhaust fumes in my living room.

:metal:

I agree... something that will make Mom in the kitchen stop paying attention to dinner and glance at the screen due to all of the ruckas... and in effort to spell ruckas right i looked it up... "n : the act of making a noisy disturbance"... I'd say thats what i want ;)

make mom stop cookin dinner, make dad put down the newspaper,

do one of those intros that are silent, because they capture an audiance, then do a tire squeeling camshaft spinning exhaust flowing tune for 5 seconds or so... then let it go silent again with something to look at... and maybe rinse and repeat...

How about this?

You see a cemetary with a bunch of tombstones sticking out of the ground. The camera shows one tombstone that says "Bel Air", then another that says "Nova", and one that says "Chevelle". Finally it goes to one that says "Camaro 1967-2002". While looking at that tombstone the ground starts to shake all around it. It looks like something's trying to rise from out the grave. You see headlights shining from out of the ground and you hear a deep revving exhaust. As the car is about to be shown, it cuts to a black screen you hear a voice say "Guess who's back?". You then see a red bowtie and one last rev to end the commercial.

I think it'd be cool. Kinda like a Camaro Resurrection! :cool:

Mike G. ;)

I personally like having the "tease" factor. Leaves people saying "what the crap was that? I want to see more."

How about this?

You see a cemetary with a bunch of tombstones sticking out of the ground. The camera shows one tombstone that says "Bel Air", then another that says "Nova", and one that says "Chevelle". Finally it goes to one that says "Camaro 1967-2002". While looking at that tombstone the ground starts to shake all around it. It looks like something's trying to rise from out the grave. You see headlights shining from out of the ground and you hear a deep revving exhaust. As the car is about to be shown, it cuts to a black screen you hear a voice say "Guess who's back?". You then see a red bowtie and one last rev to end the commercial.

I think it'd be cool. Kinda like a Camaro Resurrection! :cool:

Mike G. ;)
I like that cause it will directly answer the thought that a lot of people might have - "i thought camaro was dead.."

How about this...

A business man walks out of his house and walks towards his spankin new Camaro. When he gets in and closes the door he has a flashback episode and all of the sudden he's sporting ripped jeans, a wife beater and a mullet. He starts the Camaro, revs it up, and burns out of the driveway while throwing a finished beer can out the window. As he's speeding away he flips the bird and yells "YEE HAWW!".

Seriously, if they do an all out advertising campaign revolved around the Camaro being the car of choice for Billy Badass it's going to stick the car with a negative stigma the last generation couldn't shake and we'll be back at square one.

The advertising should be exciting, but kept classy.

Go lil' Camaro go
Ooooohh!
Go lil' Camaro go
Ooooohh!
Come on baby shake
Come on baby move
Come on baby let's shake
Come on baby move

Go lil' Camaro go
Ooooohh!
Go lil' Camaro go
Ooooohh!
Come on baby shake
Come on baby move
Come on baby let's shake
come on baby move

Girls, cars, sun, fun
Girls, cars, sun, fun
Girls, cars, sun, fun
Good times for everyone
Someone mentioned this song by the Ramones back in a previous "song for the Camaro commercial" thread. I can't decide if they could build a good commercial around that, but I think they could demonstrate that the new Camaro is sporty and yet practical in everyday life.

Or going another direction they could do something that displayed the dichotomy between a happy relatively practical everyday coupe and an evil tire shreading sportscar. Maybe have a red base car doing mundane city driving etc, and a black SS (or whatever they call it) on the track and then end with them pulled up besides each other at a stoplight.

How about a Subaru Tribeca-ripoff where all the cars are dissolving into rust around it, except this time the Camaro being featured falls apart right in front of the camera.

I thought you said GM was an "honest and noble" company?

Ok, seriously now :)

I'd like to see GM do some advertising like how BMW did the Z4 with their 3 short films. They got guest directors to make each short clip, and it was quite a thrill to watch each of them. I would throw up if they made Camaro commercials that had the same look and feel as the rest of their ads that are being shown currently. This car has the underpinnings of a Cadillac - Shouldn't they be showing how much class a GM car can have while still giving a **** kicking now and then?

Something like starting with a serene interior shot of a guy in a business suit, sipping his coffee, listening quietly to some classical or jazz, calmly turning the wheel back and forth..And then the camera pulls to the exterior of the car, and he's doing some very trick driving, tires shredding, exhaust roaring. I dunno, something that you could see being made into a full length movie. Whatever it is, it better give me a boner.

Whatever it is, it better give me a boner.

It better give me goosebumps on my boner.

I got one, have a new mustang sitting there at the light, revving his motor up with his buddies, the camera zooms insider the car, he pauses, they hear the roar of a mysterious car, then the car pulls up beside them, but the camera is still in the mustang, then a bottle of glue gets tossed throught the window, then the mysterious car, lights up the back tires getting sideways through the intersection. then to a black screen that says "back to the glue factory" lol

Hahaha Thats awesome! Kinda goes to the beer drinkin mullet-master tho. Very funny

they need to have cool commericals. maybe for the Z28 they can show donahue's car racing in trans am back in the 60s and then morph into the new Z28 racing around the track

oh and no music for that commericial, just engine/exhaust sounds

then have some text on the screen that says something like "back to basics"

well i thought it would be funny.

I'd like to see GM to secure the rights to "Back in Black" by AC/DC and go from there. ;)

"Back in black
I hit the sack
It's been too long I'm glad to be back
Yes, I'm let loose
From the noose
That's kept me hanging about
I've been looking at the sky
'Cause it's gettin' me high
Forget the hearse 'cause I never die
I got nine lives
Cat's eyes
Abusin' every one of them and running wild

CHORUS:
'Cause I'm back
Yes, I'm back
Well, I'm back
Yes, I'm back
Well, I'm back, back
(Well) I'm back in black
Yes, I'm back in black"

Black car, black windows. Bling bling'n wheels! And you have to have some smoke with that song.

Speaking of colors.
How do the colors and Advertising work?
Red makes the car look faster right.
Does anyone else know what they use the differant colors for?

Figured using Enter the Sandman's opening riff. Every time the beat drops, a quick flash of the car is shown. Between the riffs, there is a camera that is upclose and scanns parts of the car. Last drop shows the rear of the car, the car turns on with the 4 tail lights light up then the screen goes to black.

The King is Back

and at the bottom of the screen...www.thekingisback.com

We've got some good writers here. Let's copyright this thread and get royalties. :D

I think GM has done a good job recently with increasing their advertising. But they could still push further. The Pontiac G6 commercial comes to mind.

haha i was thinking of doing a retro, or rather f-body rememberance comercial...

perhaps show a camaro of each generation... or show like a 67, then a 69 a couple from 2nd gen (that looked good or maybe just one) a couple 3rd gens a couple 4th gens... and go to show the new one...

okay, is it okay to say "badass":eek: on a comercial? if it is... it would be a good word to use...

"This time, it's the meaner, faster, louder badass on the block... the king is back... camaro we'll be there"
I like that....reminds me of a f-bod poster with different generations at a gas station. You could do that as one of those quick t.v. spots, showing each generation pull into an old fashioned gas station, then the 5th gen. Although, that one wouldn't be a teaser.

Advertising will help (mainly by getting folks into the showroom), but it won't sustain sales. The car must sell itself in order to be a success.

How about this...

A business man walks out of his house and walks towards his spankin new Camaro. When he gets in and closes the door he has a flashback episode and all of the sudden he's sporting ripped jeans, a wife beater and a mullet. He starts the Camaro, revs it up, and burns out of the driveway while throwing a finished beer can out the window. As he's speeding away he flips the bird and yells "YEE HAWW!".

Seriously, if they do an all out advertising campaign revolved around the Camaro being the car of choice for Billy Badass it's going to stick the car with a negative stigma the last generation couldn't shake and we'll be back at square one.

The advertising should be exciting, but kept classy.
Works for the Mustang. :shrug: I've seen more than one Mustang commercial centered around tire smoke and exhaust notes.

i posted this back in July..........



no words, no type. just have a new mustang sitting at a light, 09 camaro pulls up next to it, and the guy in the stang just sits there and stares as the light turns green and the maro pulls away, then have people start honking at him. go to black screen, put a big red bowtie on it. the end.


how's that?

Something like starting with a serene interior shot of a guy in a business suit, sipping his coffee, listening quietly to some classical or jazz, calmly turning the wheel back and forth..And then the camera pulls to the exterior of the car, and he's doing some very trick driving, tires shredding, exhaust roaring. I dunno, something that you could see being made into a full length movie. Whatever it is, it better give me a boner.
OK, along those lines ... the business guy, sipping coffee, minding his own business at a red light. Up rolls a typical "punk" teenager in his "tuner" import. He looks over and smirks at our Camaro driver and revs his engine. Then show the import in the rear-view mirror of the Camaro, behind a cloud of smoke along with the sound of the V8 roaring and tires screaching :thumb: :yes:.

Business and pleasure, all in one package :).

Works for the Mustang. :shrug: I've seen more than one Mustang commercial centered around tire smoke and exhaust notes.

I honestly don't remember seeing any "badass" commercial's for the new mustang that would rival the old Trans Am commercials.
You can have a roaring V8 and screeching tires in a commercial and still have it be tasteful. Remember the Ford GT commercial, or the Bullit commercial? Those were exciting and tasteful.

Not all this Black Camaro in a dark alley revving and burning out trying to intimidate everything that walks the dark lord is your master hail Satan type stuff.

Would I think it's cool? sure, but almost to the point of being corny and emberassing me to drive my new Camaro cause it's the car of choice for the modern day mullet man.

modern day mullet man.

LOL, I thought that title applied to Canadians in general, eh! :D

Go Avalanche, the second best thing I ever got from Quebec!!!:bow:

Ok, Another idea by me!

It starts off playing ac/dc "TNT" (great song for this car) and a tornado of fire, as the tornado starts to lift back up into the sky it leaves a bright red Camaro to drive off. Then the speaker says "Taking the world (or nation) by storm..."

Eh eh?? yea Im just brainstorming :P

That's really good, mine was a lot like that, only I think I like your "king" tagline better. Mine was:

A bunch of badge-less cars and their owners -- mustangs mostly, hanging out with a bunch of other cars, checking out eachothers engines, revving their very small, small-block V8's, when you hear a tremendous roar.

All the guys stop talking, all noises cease, even their engines cut out all at once and look towards where the sound came from (looking towards the camera). They look at eachother for a moment and it happens again, "vvvrrruummmmmm", they all stand back in reaction to the sound, cars with their hoods open immidiately shut.

The camera finally is pointed towards the direction they are looking at, and from a steamy, smokey alley, a car comes out of the smoke, but the camera snaps back to the men's faces right before the car is revealed. They are in shock and awe at what they see, only it is not revealed to the viewer.

Fade to white.

Text reads: "The Muscle Car Lives On....

10/16/09" (random date, possibly a shadowy Camaro emblem in the background)

What do you think?


Thats a kick ass idea.

It would also be cool to mix maybe all the generations up. Like on a famous race track. Everytime it comes around a new corner it changes into the next generation or something. The background can even go from old timey black and white to current color. I think that would be cool.

But we also need more wide-based advertising, not just for us, for it to be successful.

How about this...

A business man walks out of his house and walks towards his spankin new Camaro. When he gets in and closes the door he has a flashback episode and all of the sudden he's sporting ripped jeans, a wife beater and a mullet. He starts the Camaro, revs it up, and burns out of the driveway while throwing a finished beer can out the window. As he's speeding away he flips the bird and yells "YEE HAWW!".

Seriously, if they do an all out advertising campaign revolved around the Camaro being the car of choice for Billy Badass it's going to stick the car with a negative stigma the last generation couldn't shake and we'll be back at square one.

The advertising should be exciting, but kept classy.

Although I think some of the ideas on here have been kind of stupid, when has the Camaro ever been classy? The last Trans Am commercial with the slogan "The Muscle Car Lives" was alright, it would be nice to see something like that in a Camaro commercial.

Advertising will help (mainly by getting folks into the showroom), but it won't sustain sales. The car must sell itself in order to be a success.

That is kind of obvious, but it doesn't really pertain to this thread.

Some of you guys are retarded. :lol: I like NewbieWar's heritage-commercial idea. I'm not really fond of the shock-and-awe stuff because I see those ads in import tuner magazines. Some lame-ass slammed Civic with ridiculous fittings, a hot girl dry-humping said Civic, and a festival around the car gawking at it was the first thing on wheels they've ever seen. I mean, I don't read those mags all the time. Only when I'm done reading the HP Chevy/Pontiac and Hot Rodding mags at Barnes and Noble. :)

You read import mags, and you're calling us retarded? :rolleyes:

I posted one of my ideas back in 2004 when we had a similair thread. Here are some more.

I definately think there should be at least one heritage commercial featuring all of the generations (not just the first).

I also think it would be cool to show a parking lot full of modified imports all standing around bragging about their cars. Then they all stop and watch as a new Camaro pulls in and parks. Cut back to the import drivers as they say to each other "well it's getting kind of late I better go home" and " Yeah mom gets mad if I'm home after 10". Cut to black with the script Camaro.

Another one that I thought they should show back in the 4th gen was Some a Camaro and a mustang pull up to a stop light . The light turns green and the two cars launch away from the light and the camaro morphs into the Camaro Funny car an blows the other car away. Cut back to the guy in the mustang shaking his head coming out of a dream. Show the back of the two cars as the mustangs turn signal comes on. ( the choice of the mustang here could actually be pretty dangerous as the Mustang Funny cars pretty regularly used to beat the Camaro's but any car will work)

Also a commercial where the Camaro is entering a series of turns and morphs into a trans-am car and cuts throught the turns engine roaring.

You read import mags, and you're calling us retarded? :rolleyes:

I read a few of them once in awhile. Some of them (Sport Compact Car) have some really good tech articles. Others (like SupeStreet) are just trash.

You read import mags, and you're calling us retarded? :rolleyes:

You'd be surprised at what you find in 'em. I'm always interested in what the "other side of the house" is up to. Every now and then I also like to take a peek at ClubSI and Honda-Tech's forums just to see what they're saying about us. :D

Although I think some of the ideas on here have been kind of stupid, when has the Camaro ever been classy?

No one said the Camaro was classy, but it could stand to have a more refined image like the new mustang. Macho man commercial's don't help in this respect.

No one said the Camaro was classy, but it could stand to have a more refined image like the new mustang. Macho man commercial's don't help in this respect.

How many advertisements have you seen or read for the new Mustang that gave it a refined image? The last one I remember reading in a magazine said something about leadfoots yearning to be free.

The best commercial is the FbodFather commercial:

Scene of Scott at a car show talking to a small crowd gathered round a covered car.

"It's gotta be faster than the competition. It's gotta handle better than the competition. It's gotta look better than the competition. It's flat out gotta be more fun to drive. All at a chevy price......"

The cover is removed and there is the 5th gen.

"We told you we would be there. We are and we did."

my first post..i have been browsing as a guest for a while
now thats the best i have heard yet
this is my idea anyway....alot like the graveyard one

At a car show. very quiet background music . with several bel airs chevelles (dead chevy's) with the hood up and plaques under the hood saying 19??-19?? (birth and death) then show a camaro (pick a year) with the plaque saying 1967-2002.....ground starts to shakes people look around..the plaque falls off the camaro.and you can hear tire peelin engines roaring... show all the smoke and the commotion.. but dont show the car...go to a black screen. Words can say "guess whos back?" then have the camaro script ( whatever the script syle will be this time) flickering on and off with the electrical "Buzzing"

How many advertisements have you seen or read for the new Mustang that gave it a refined image? The last one I remember reading in a magazine said something about leadfoots yearning to be free.

Well for one thing the mustang doesn't have a negative stereotypical image it has to shake. It's the mustang, America loves it. This gives Ford the freedom to advertise it anyway they want. This is what the new Camaro needs more of.

A print Ad saying "Give us your untamed, your assertive, your leadfoots yearning to be free." is a far cry from a tv commercial with heavy metal music playing while a new Camaro does a burnout in a dark alley. Jesus, this isn't the way to introduce the new Camaro. If GM just wanted to target young gearheads who could afford a new car then they could run all the "badass" commercials they wanted. But not only do they have to compete for Mustang sales, they'll have to compete for challenger sales.

Personally, I like the idea of simple teaser commercials leading up to full length commercials as it's released.

Sorry guys, I totallly missed this thread when I started mine...oops!

Here's my dumass idea (different from showing the performance)

You see three younger hackers in a basement. You see over their shoulders that they've hacked into GM. A computer screen with some technical specs and it says "GM performance coupe development specs" is clearly shown on the screen.

The stats are something like:

FWD
250HP V6
5 Speed Manual
$30,000
and some other insignificant details

And they start laughing, saying "do you think anyone will notice" and changing it to read something like:

RWD
400HP V8
6 Speed Manual
$28,000

The screen fades out to two them walking with a dealership in the background (subtitle says "later") with big posters in the dealer window that say "New 400HP Camaro Z/28, $28,000" As they are walking one of them says to the other, "Hey, did you year that Jimmy got busted for hacking into GM?"

Well for one thing the mustang doesn't have a negative stereotypical image it has to shake. It's the mustang, America loves it. This gives Ford the freedom to advertise it anyway they want. This is what the new Camaro needs more of.

A print Ad saying "Give us your untamed, your assertive, your leadfoots yearning to be free." is a far cry from a tv commercial with heavy metal music playing while a new Camaro does a burnout in a dark alley. Jesus, this isn't the way to introduce the new Camaro. If GM just wanted to target young gearheads who could afford a new car then they could run all the "badass" commercials they wanted. But not only do they have to compete for Mustang sales, they'll have to compete for challenger sales.

Personally, I like the idea of simple teaser commercials leading up to full length commercials as it's released.

I never said I would like a commercial with heavy metal music blaring and a Camaro doing a burnout. I believe I mentioned that I thought most of the ideas in this thread were less than stellar in a previous post. The Mustang not having a negative stereotype? It has just as much of a stereotype surrounding it as the Camaro does. The new Mustang doesn't sell on how much more "refined" it is, and the Camaro likely will not need to worry about making sales that way either. People buy cars like Camaros because they are fun cars, and advertising should reflect this. Its not a damn Lexus. Its a 21st century muscle car.

"New 400HP Camaro Z/28, $28,000"

I hope the guys at GM think the way you do, because if the Challenger R/T hits the market with the power levels Chrysler has proposed, we are gonna need something like this (from a performance standpoint, before everyone jumps down my throats about the car needing to be a "complete package").

The Mustang not having a negative stereotype? It has just as much of a stereotype surrounding it as the Camaro does.

bull****. I don't know how many times I've heard peoples opinions on how f-body's are greasy/ white trash/ Italian Reeking Of Cologne, etc. Yes, i know there are those types around driving mustangs, but the f-bodies always reflected that image more. Why? The hell if I know.

The new Mustang doesn't sell on how much more "refined" it is, and the Camaro likely will not need to worry about making sales that way either. People buy cars like Camaros because they are fun cars, and advertising should reflect this. Its not a damn Lexus. Its a 21st century muscle car.

Your mixing up what I'm trying to get across. I'm saying the Camaro needs to present itself in a more refined way than the way people perceived it in the past. I'm not talking about the car being a luxury coupe, I'm talking about it's perceived image, which in the past, was not too great (mullet mobile).

The stereotype was created by other car owners that couldn't stand that f-bodies always won. And the sterotype against mustangs are that they are slow =P.

bull****. I don't know how many times I've heard peoples opinions on how f-body's are greasy/ white trash/ Italian Reeking Of Cologne, etc. Yes, i know there are those types around driving mustangs, but the f-bodies always reflected that image more. Why? The hell if I know.

That image fits the 3rd gen, but I definelty don't agree that the 4th gen has that image. Stangers get called the same kind of redneck crap that F-Body drivers do, save for maybe the 3rd gens, who have too put up with the worst of it.



Your mixing up what I'm trying to get across. I'm saying the Camaro needs to present itself in a more refined way than the way people perceived it in the past. I'm not talking about the car being a luxury coupe, I'm talking about it's perceived image, which in the past, was not too great (mullet mobile).

Those 3rd gen mullet mobiles sold pretty damn well.

That image fits the 3rd gen, but I definelty don't agree that the 4th gen has that image. Stangers get called the same kind of redneck crap that F-Body drivers do, save for maybe the 3rd gens, who have too put up with the worst of it.

True story. The 4th gen doesn't carry the "mullet mobile" cliche, at least not even nearly as strong, as the 3rd. I hate it when people apply those stereotypes to my car too. Especially when they find out I'm asian. :eek:

No one said the Camaro was classy, but it could stand to have a more refined image like the new mustang. Macho man commercial's don't help in this respect.
What refined image? lol

What refined image? lol

Are you serious? You don't think Ford gave the new mustang a more upscale look versus the 2004 mustang? I thought that was common knowledge?

http://www.autobytel.com/images/carPics/TestDrv/Lyons/500/2004_Mach1_interior1.jpg

VS.

http://www.minipassionmini.50megs.com/rpmpassionsport/publicidad/mustang2005/a-mustang2005interior.jpg

I'm not even going to post a comparison of the body styles, because I think everyone knows which one has a more classic look.

That image fits the 3rd gen, but I definelty don't agree that the 4th gen has that image. Stangers get called the same kind of redneck crap that F-Body drivers do, save for maybe the 3rd gens, who have too put up with the worst of it.




Those 3rd gen mullet mobiles sold pretty damn well.

The mullet mobile image might have been dumbed down from the 3rd/ late 2nd gen (disco babyyyy) era, but it did not go away. It's like a terrible stench that is not easy to get rid of.

While the Mustang's interior is much improved over last gens, its clearly not even near high quality. The very cheap looking corprate radio looks old already, and is getting older by teh sec. Looks even worse in the Fusion.
The "metalic" dash is one of the hardest, cheapest, and thinnest plastics I have ever tapped on in a modern car, and I do a lot of tapping.
Guages are very hard to read as well. Seats were ok, and they finaly put the shifter where you dont smash your knuckles into the center stack. The interior's saving grace is that its layed out pretty well.

The new Mustang's interior is not my cup of tea.

While the Mustang's interior is much improved over last gens, its clearly not even near high quality. The very cheap looking corprate radio looks old already, and is getting older by teh sec. Looks even worse in the Fusion.
The "metalic" dash is one of the hardest, cheapest, and thinnest plastics I have ever tapped on in a modern car, and I do a lot of tapping.
Guages are very hard to read as well. Seats were ok, and they finaly put the shifter where you dont smash your knuckles into the center stack. The interior's saving grace is that its layed out pretty well.

but I think we can agree that it has a more upscale/refined/quality , WHATEVER you want to call it, feel than it did have. This really has nothing to do with the subject at hand however because I'm sure the Camaro will have an interior/exterior to match or surpass the Mustangs. The problem is not with the physical attributes of the car, it's the image that it will emit to potential buyers. I'd rather have GM focus on the entire potential market for this car, rather than the headbanging drag racing crowd. For the Camaro to survive it doesn't need anything dragging it down off the starting line. Yes, of course enthusiasts are hyped about it, but what about the general public, THOSE are the people that GM has to convince to buy their new Camaro. No one wants to see it's 2nd death. How emberassing would that be?

The mullet mobile image might have been dumbed down from the 3rd/ late 2nd gen (disco babyyyy) era, but it did not go away. It's like a terrible stench that is not easy to get rid of.

Honestly, in real life, I have never heard of a 4th gen being referred to as a mullet mobile. I am not saying it hasn't happened, but not with any amount of frequency. Only place I hear it called a mullet mobile are on import message boards. 3rd gens, on the other hand, I have heard directly being referred to as redneck cars. It has been my general experiences that Mustangs and Camaros both are referred to by people that hate them as redneck mobiles, with the exception of the 1st gen cars, which seem to escape this stigma (almost) entirely.

About the Mustang's interior. What makes it more "classy". Because it doesn't look as cheap (which it is, although it hides it better.) You and I look at classy differently than. I agree, the 5th gen definelty needs a higher quality interior than the 4th gen had, but when I think of classy interiors I think of that SL500 Merc I sat in at the last car show in Philly.

As for the exterior of the new Mustang being classy, well I guess we will have to agree to disagree. It just looks tired and old to me, and the front always looks sad. The new Mustang may have a more "classic" look than the SN95s did, but it still doesn't look classic to me. Maybe because it is not a classic, just a knock off.

About the Mustang's interior. What makes it more "classy". Because it doesn't look as cheap (which it is, although it hides it better.)


I'm not saying it's on par with BMW's and Benz's. I'm saying for the Mustang, it's a step in that direction.

IMO the new Mustang has that classic look to it. I'm just wondering what the next redesign will look like? Are they going to take que's from the Mustang II?

I'm not saying it's on par with BMW's and Benz's. I'm saying for the Mustang, it's a step in that direction.

IMO the new Mustang has that classic look to it. I'm just wondering what the next redesign will look like? Are they going to take que's from the Mustang II?

The Cobalt is a step in that direction too, considering how much better it is than the departed Cavalier's interior. It still doesn't relaly make it more "classy" to me. I never thought BMW's had very classy interiors either. They seemed alot more purposeful, and alot more cold (although very well crafted.)

If the Mustang went in the direction of the Mustang II for the next generations, I would think that the Ford faithful would have to start wondering how long before their ponycar disappears from the market.

but I think we can agree that it has a more upscale/refined/quality , WHATEVER you want to call it, feel than it did have. This really has nothing to do with the subject at hand however because I'm sure the Camaro will have an interior/exterior to match or surpass the Mustangs. The problem is not with the physical attributes of the car, it's the image that it will emit to potential buyers. I'd rather have GM focus on the entire potential market for this car, rather than the headbanging drag racing crowd. For the Camaro to survive it doesn't need anything dragging it down off the starting line. Yes, of course enthusiasts are hyped about it, but what about the general public, THOSE are the people that GM has to convince to buy their new Camaro. No one wants to see it's 2nd death. How emberassing would that be?


very good points.

About the Mustang's interior. What makes it more "classy". Because it doesn't look as cheap (which it is, although it hides it better.) You and I look at classy differently than. I agree, the 5th gen definelty needs a higher quality interior than the 4th gen had, but when I think of classy interiors I think of that SL500 Merc I sat in at the last car show in Philly.

.

I believe the new Mustang Interior is much better executed than the last generation. What does concern me tho is unrealistic expectations. (I'm not talking about the new Camaro here....I'm talking about the Mustang) (pay attention..it isn't often that I say nice things about Mustang!) I think that for the price....that Ford did a great job with the new Mustang. You cannot expect to get a $40,000 interior in a $20,000 car....

Let me ask you this:
Which is more important? Acceleration and handling....or refined interior?

Now....don't go jumping to conclusions. I'm just asking the question from a Ford perspective.

And don't tell me both...that's like answering the question "which would you rather have, a blond or a brunette" with "Both!"

I believe the new Mustang Interior is much better executed than the last generation. What does concern me tho is unrealistic expectations. (I'm not talking about the new Camaro here....I'm talking about the Mustang) (pay attention..it isn't often that I say nice things about Mustang!) I think that for the price....that Ford did a great job with the new Mustang. You cannot expect to get a $40,000 interior in a $20,000 car....

Let me ask you this:
Which is more important? Acceleration and handling....or refined interior?

Now....don't go jumping to conclusions. I'm just asking the question from a Ford perspective.

And don't tell me both...that's like answering the question "which would you rather have, a blond or a brunette" with "Both!"


from a Ford perspective, i'd have to go with refined interior.

I'm all about acceleration and handling but whatever it takes to keep it around is what I want.

I believe the new Mustang Interior is much better executed than the last generation. What does concern me tho is unrealistic expectations. (I'm not talking about the new Camaro here....I'm talking about the Mustang) (pay attention..it isn't often that I say nice things about Mustang!) I think that for the price....that Ford did a great job with the new Mustang. You cannot expect to get a $40,000 interior in a $20,000 car....

Let me ask you this:
Which is more important? Acceleration and handling....or refined interior?

Now....don't go jumping to conclusions. I'm just asking the question from a Ford perspective.

And don't tell me both...that's like answering the question "which would you rather have, a blond or a brunette" with "Both!"

I didn't say I hated the Mustang interior (although it is alittle too retro for my tastes), but it is kind of cheap. Ford just did a better job of hiding it. For me, acceleration and handling come above a nice interior, but obviously the buying public isn't going to agree with me as a whole. I know there is going to be a compromise in the materials used on the interior of a pony car, for the simple fact that you are buying a car with a v8 and a beefy drivetrain. I don't nitpick the hell out of an interior on this board like several board members on here do, but just as a casual observer who has sat in the car (never driven one), the materials are kind of cheap.

Let me ask you this:
Which is more important? Acceleration and handling....or refined interior?

Now....don't go jumping to conclusions. I'm just asking the question from a Ford perspective.

And don't tell me both...that's like answering the question "which would you rather have, a blond or a brunette" with "Both!"

Personally, I prefer brunettes. But I like them to have great acceleration/handling and refined interiors.

Let me ask you this:
Which is more important? Acceleration and handling....or refined interior?

And don't tell me both...that's like answering the question "which would you rather have, a blond or a brunette" with "Both!"
Put it this way, you can fix acceleration and handling yourself with the aftermarket, but you can't, affordably, redesign the interior.

And I'll take one of each for the ladies, thank you....

I didn't want to read through the 5 pages so hopefully this idea hasn't already been mentioned.

Commercial starts with a man with a mullet driving in his 3rd gen Camaro with some rock n roll music blasting through the speakers. He goes to his house and everything seems to be stuck in the 80's. He then goes into his local Chevy dealer and sees the '09 Camaro and his jaw drops. We then see this same man with modern haircut wearing a business suit stepping into his new '09 Camaro. As he's about to drive off, he turns on the radio and has the same rock n roll music blasting. Then you hear the voice say "It's not the same Camaro" or "Camaro. It's more refined".

Mike G. ;)

I doubt a commercial like that is going to make the cut.

Seems that most of youare talking about television advertisements. What about print ads?

I have always liked the sayings in these ads.

1967 Camaro Ad (http://home.grics.net/~redean/67chevroletcamaro.jpg)

"Command Performance"

1966 Chevelle SS Ad (http://home.grics.net/~redean/66chevelless.jpg)

"The SS does not stand for standing still"

1969 Nova Ad (http://home.grics.net/~redean/69chevroletnova.jpg)

"Makes you want to deport your import"

Combined with a modern rendition of the "no photos" policy that they had (more seriously in the 50's) back in the day. Artwork just conveys more emotion, and emotion/excitement/wonder are somethings that the automotive world has been lacking for some time IMO (though there are exceptions).

http://home.grics.net/~redean/pon60tun02.jpg

David

I doubt a commercial like that is going to make the cut.

Actually, it could. Who says all the commercials for the Camaro have to be serious. How about the C6 commercial with the boy having a dream ripping up the streets and doing crazy jumps in his '05 Corvette? That had some humor. A commercial with a guy in a mullet at the beginning, and then ditching the mullet for a modern hairdo would be a good way for the Camaro to lose it's "bad" perception.

You're quick to criticize, but I've not read one advertising concept from you.

Mike G. ;)

....How about the C6 commercial with the boy having a dream ripping up the streets and doing crazy jumps in his '05 Corvette? That had some humor. .....
Mike G. ;)


Actually, GM was pressured by the "PC police" to pull that commercial, and they did....I really feel like they caved too easily though.

Start with the beginning of AC/DC's Back in Black. as the guitar hits the first note show the front of the car in one of it colors. When it gets back to the same chord, show the sideview in another color. do this for all four sides and end it with the car (in Black) racing down a down a deserted road while the song goes " ... Back in Black, Yeah i'm Back in Black"

Actually, GM was pressured by the "PC police" to pull that commercial, and they did....I really feel like they caved too easily though.

Oh man, they folded like a lawn chair! Even though they pulled that commercial, GM still thought it "made the cut" and aired it. I can't stand all this PC crap.

I agree with what's been said earlier. Have different commercials or advertisements to suit the different needs of the consumer. For the tree huggers, talk about the fuel economy of the V6 and the ride quality. I like the Saturn Ion commercial how this guy was talking about his friend's car getting 60mpg, but getting passed by every car on the freeway.

Any advertisement is better than no advertisement!

Mike G. ;)

Actually, it could. Who says all the commercials for the Camaro have to be serious. How about the C6 commercial with the boy having a dream ripping up the streets and doing crazy jumps in his '05 Corvette? That had some humor. A commercial with a guy in a mullet at the beginning, and then ditching the mullet for a modern hairdo would be a good way for the Camaro to lose it's "bad" perception.

You're quick to criticize, but I've not read one advertising concept from you.

Mike G. ;)

Actually, I still don't think it would. Somehow I don't think Chevy is going to want a commercial where some white trash guy with a mullet is going to be driving a previous Camaro. Even though they don't make it anymore, I doubt GM wants to perpetuate the stigma any further than it has already grown.

Perhaps I will try to think up a commercial later tonight, and then you can tear into it all you want. I am not much of an advertising guy though.

Actually, I still don't think it would. Somehow I don't think Chevy is going to want a commercial where some white trash guy with a mullet is going to be driving a previous Camaro. Even though they don't make it anymore, I doubt GM wants to perpetuate the stigma any further than it has already grown.

Perhaps I will try to think up a commercial later tonight, and then you can tear into it all you want. I am not much of an advertising guy though.

Again, ACTUALLY, it might. Dodge seemed to do well with their hillbilly guys in an old Dodge asking "that thing gotta hemi?". Even their new Dodge Ram commercial with a white trash/hillbilly jumping on a transport truck and going crazy over the new front end styling and of course the hemi.

Please do think up one because I love reading the different ideas that have gone on in this thread and the other commercial thread. BTW, who's idea did I tear into?

I would assume that the majority of people here don't work in advertising. So basically most of us aren't really advertising guys/girls also. We're enthusiasts! :D

Mike G. ;)

Correct me if I am wrong, but they weren't driving a Dodge.

You haven't torn into anyones ideas, but you may be more compelled with doing it to mine. ;) Criticism is welcome though, I do come up with something I feel would be worth posting.

I could of sworn it was a Dodge. It was one of the earlier Dodge Ram commercials where the Ram was towing a classic Dodge muscle car. The Ram and another car were both at a stoplight. You know, now I'm not too sure what the old car was that got smoked. Someone please chime in.

Of course criticism is welcome. But when you say the ideas you read seem kind of stupid, that's not constructive at all, it's bashing. :no:

I don't have a problem with you, I've just been explaining why my mullet concept might be good.

Let's see some more ad ideas. :)

Mike G. ;)

GM needs to be able to attach the phrase "critically acclaimed" or "Consumer Report's #1 car of the year" along with their ads:rolleyes:. Unfortunately, it seems like it's those "claims" or "bragging rights" that sell a lot of the imports to otherwise "un-informed" car buyers:shrug:.

I could of sworn it was a Dodge. It was one of the earlier Dodge Ram commercials where the Ram was towing a classic Dodge muscle car. The Ram and another car were both at a stoplight. You know, now I'm not too sure what the old car was that got smoked. Someone please chime in........Mike G. ;)


Early 70's Plymouth Duster...but it did have sister car called the Dodge Demon.

Hmmm.... What about taking the dodge hillbilly dudes for a ride in a new Camaro in the afternoon. Drifting and burn outs insue, setting the boys priorities straight. Driver looks at watch ,then drops them off at night in front of a movie premier to pick up Brooke Shields and make her have memories of an SS instead of a Mustang. Maybe you can get in a race with a car here. Looks at watch. Then they end up in front of a beautiful house (read: classy) at midnight and with a final rev of the engine the driver and Brooke get out and head into the house. Fade to black and insert text.

Has this been taken? :) ™

"That thang got a Hemi?"

"Nope, she's ALLLLLLL Small Block"

:D

Early 70's Plymouth Duster...but it did have sister car called the Dodge Demon.
Yeah, I thought it was a Dodge Dart or something along those lines..

My OPINION is that GM should not have white trash associated w/ the new Camaro either.

If you wanna play on that "Got a Hemi" slogan, you could have a clean cut well dressed man/woman doesn't matter driving the 09 Z28 minding their business at a stoplight, when the Charger pulls up instigating (slight rev), then they have a nice light to light race where the Z28 pulls ahead car length or two. When they come up to the next stoplight the person driving the Camaro rolls down the window and says, "That thing got a Hemi?", shows a slight smile, then pulls away on a side street with a nice normal takeoff shifting at 2.5-3k showing off how great the Camaro sounds as it pulls away.

You could even have the beginning or that commercial be those guys from the dodge commercial finally having their wish come true and they are driving a new Charger w/ the Hemi. They are giddy as heck and talking about how great/fast their car (do not name it) is. They are the ones that pull up at the light instigating b/c they just KNOW their Hemi will put anything on the road to shame. After the Z28 has gotten the better of their mighty Hemi and they pull up next to it again at the next stoplight, the Z28's window rolls down and their window comes down you see their jaws on the floor cause they have been whooped. Then the Camaro driver says "That thing got a Hemi" and pulls off as stated above.

End it with something like





"The totally redesigned,

performance engineered,

sophisticated,

Camaro Z28,

by Chevrolet"

Idea and execution

You never advertise a competitors product, sorry but that is just not how you do things. :no:

you guys have to remember that by the time the camaro hits the streets, the Charger will be several years old.

here's my idea...
start off with the camera panning out over a big green grassy field with a clear blue sky. In the middle of the field are a tri of new brightly colored red, white w/ hugger orange stripes, and blue Camaros. A base coupe, a convertible SS, and a hardtop Z/28.

A voice (maybe Scott?) starts talking about Chevrolet's brand new performance coupes. How they have best in class fuel economy and emissions ratings using displacement on demand, variable valve timing, advanced cylinder head, manifold and camshaft design, six speed automatic and manual transmissions through the range, wind-tunnel tested aerodynamics, etc. At the same time they have a tuned suspension that gives great ride quality and excellant handling using modern four wheel independant suspension along with standard 17 or optional 18 inch diameter wheels. Talk about some of the safety aspects like the LED taillights, OnStar, best in class braking, and side curtain airbags that come standard.

The each car starts up.
275hp 4.0L V6 starting at $21,995.
375hp 5.6L V8 starting at $27,995.
and the big dog 425hp 6.4L V8 starting at $31,995.
(these are 2009 prices)

The hiatus us over. :)

you guys have to remember that by the time the camaro hits the streets, the Charger will be several years old.


The Challeger won't. What a war for sales it'll be.

As cool as these commecial ides are, I think you all are forgetting an importent part of advertising. The thing called product placement. When the new Camaro finally debuts, you should start to see it placed in all kinds of different venues. The tv show that's most popular in 09, the main character should be the owner of an 09 Camaro, it should appear in video games, in movies, and of course tv, and not necessarily as the star, just being there is enough to get people to think about it
Think things like that don't work, what happened to T/A sales after Smokey and the Bandit came out, they had some of the best (if not THE best) sales numbers of the 2nd gen series

Think things like that don't work, what happened to T/A sales after Smokey and the Bandit came out, they had some of the best (if not THE best) sales numbers of the 2nd gen series
So if this tactic really works, then I guess whenever people see 3rd-gen TA's, all they think about is David Hasselhoff and his huge 80's hair??:rolleyes:

At the time Knight Rider was a popular show and Hassellhoff was considered a God to women.

So yeah, I bet that show drive Firebird sales big time.

It may seem cheesy now but at the time it worked. We need the same deal.

At the time Knight Rider was a popular show and Hassellhoff was considered a God to women.

So yeah, I bet that show drive Firebird sales big time.

It may seem cheesy now but at the time it worked. We need the same deal.

Holy cow. A light just went off in my head.

David Hasselhoff is our Steve McQueen.

Holy cow. A light just went off in my head.

David Hasselhoff is our Steve McQueen.


Yea...I guess :blah:

About the use of music, i like what dodge did with the charger commercials. It had a hiphop beat, and just gave the whole commerical a "hip" and "in" attitude.

GM has tradiationally used classic rock in their commericals. Do they need a change of scenery with camaro in terms of ad music? is something newer needed?

Holy cow. A light just went off in my head.

David Hasselhoff is our Steve McQueen.

God help us, but its true....:cry: :D

About the use of music, i like what dodge did with the charger commercials. It had a hiphop beat, and just gave the whole commerical a "hip" and "in" attitude.


I agree. The remix of that song was great in their commercials and really stood out.

I was sick of the led zepp song after the 2nd caddy comemrcial. Now's it's just annoying.

Anyone else see the commercial with the 2 Cobalts in a parking garage opening doors while pounding music? and the girls and guys are twirling and smiling at the end. Holy geez was that homosexual.

BUT, Burt Reynolds and David Hasselhoff were both in Firebirds, not Camaros. But I guess underneath it all, they're both F-body's.

I agree with the whole product placement deal. Get the Camaro exposed. The last time that I recall a Camaro being in a movie was in 2 Fast 2 Furious. Before that Richard Gere drove a pewter 4th gen Z28 convertible in Runaway Bride.

OMG!!! RICHARD GERE IS OUR STEVE MCQUEEN! :eek:

Mike G. ;)

All joking aside, we don't have a Steve McQueen. We don't have a Dark Highland Green coupe with Americans and a 4 speed...converting rubber to blue smoke....as it screams through the streets of SF......chasing the bad guys....who BTW are in a mean looking black Charger.

I betcha I've seen that chase scene 75 times.....and it still gives me goosebumps.

Up till now, there is no market placement EVER done for the F-car that in any way, compares to what Mustang got out of that 9 minutes and 42 seconds....and WILL continue to get....forever.

About the use of music, i like what dodge did with the charger commercials. It had a hiphop beat, and just gave the whole commerical a "hip" and "in" attitude.

Honestly, I despise the use of "popular" music in ads because it is popular. I haven't see the dodge commercial, but if you're going to use hip hop, at least use something good, and not whats on the top 10 charts or the latest little jon single. If you're going to do that, why not have cameos by puff daddy in the commercials and throw in an ass and legs shots here and there to get the viewers' attention :rolleyes: .

A good use of hip hop was for a car (don't remember which), was when they used "Dynamite!", by The Roots. Not only did it fit the commercial, but it sounded good.

Just use whatever fits. Whether it's classy or new and edgy, as long as it fits and sounds and looks GOOD with the commerical.


GM has tradiationally used classic rock in their commericals. Do they need a change of scenery with camaro in terms of ad music? is something newer needed?
Like a rock.....ooooooOOHhh like a rock. Da-na-naow-naow naow-naaoooowwah.

And about placement....

Much of the Mustang's success is due to it's advertising, many of which before the car came out. The steve mcqueen commerical, the car everywhere i new t.v. series, even being available as a rental car, so much advertising it got annoying! But it was affective.

We need to match the mustang in those areas, AND do more.

Honestly, I despise the use of "popular" music in ads because it is popular. I haven't see the dodge commercial, but if you're going to use hip hop, at least use something good, and not whats on the top 10 charts or the latest little jon single. If you're going to do that, why not have cameos by puff daddy in the commercials and throw in an ass and legs shots here and there to get the viewers' attention :rolleyes: .

A good use of hip hop was for a car (don't remember which), was when they used "Dynamite!", by The Roots. Not only did it fit the commercial, but it sounded good.

Just use whatever fits. Whether it's classy or new and edgy, as long as it fits and sounds and looks GOOD with the commerical.

I didn't mean "popular music" by popular artist. God, i'd never buy a 5th gen if anything from puffy or 50 was featured in the commercial:mad:. The charger featured someone i'm sure i've never head of. It was just nice, simple, and it fit the tone, image, and the attitude of the commerical really well. It just felt upbeat and full of attitude.

I just think the little stuff like music selection can go a long ways in how a product is viewed/recieved. GM seems to use classic rock alot which is fine, but I just thought maybe it was time they looked into a new direction as well. Especially if they want to reach out to the younger crowd. I'd like to see something more modern, edgy, and full of attitude.

It doesn't even have to be hiphop. I liked that Pontiac one (don't remember the band). The commerical i'm talking about is the one where the background is blacked out and pontiac was showing off blacked out solstices, g6 coupes, g6 sedans, torrent, etc... Song had like a techno tone to it. I just thought it fit in well with that specific commercial. So it doesn't even have to be hiphop.

Yea, I wasn't really coming down on your post, just going on a rant.

I Think I've seen that pontiac commerical too, it was good. And also one for just the G6, I loved that one.

One good ad campaign was the Scion commercials. They looked so awesome. The cars were shrouded, some looked kinda underwater with tubes comig out of it like it was a frankenstein monster, only to find that what was revealed was a miniature school bus. For me it failed right there, but the build up and the SFX were pretty cool, a lot of people want or own those low quality peices of **** now.

I didn't mean "popular music" by popular artist. God, i'd never buy a 5th gen if anything from puffy or 50 was featured in the commercial:mad:. The charger featured someone i'm sure i've never head of. It was just nice, simple, and it fit the tone, image, and the attitude of the commerical really well. It just felt upbeat and full of attitude.

Official response from Dodge about the music:

The Dodge music is a "mash-up" where we mixed the Nazareth "Hair of the
Dog" classic rock song with a new up-n-coming rap artist, Chris
Classic.
The Chris Classic song is "Live and Loose". At this time, the music is
not available for sales but may be available in the very near future.