Climate Controlled Seats

I was wondering if anyone has attempted to do climate controlled or heated seats in an f-body? I found a company that makes an aftermarket climate controlled seat insert, heat and A/C for your seat. I think it would be kinda cool:

http://www.aggroupworldwide.com/comfort/agcomfort.html

That looks killer. Good find man. I wonder what they use to cool the seats. Peltiar cooling I assume?

I've installed heaters and Massagers into seats before, it's not that hard just basic upolstry skills needed.