Chrysler says "No go" on youth brand.

AutoWeek (http://autoweek.com/news.cms?newsId=100896)

what the hell were they going to do? bring back Eagle???

well they had alot to choose from...Plymouth, Eagle, AMC or Desoto lol ;)

Looking at the scions, "youth" brand must also mean "ugly brand". Except the somewhat decent TC, scion in general blows. Yet their boxes seem to be selling.

well they had alot to choose from...Plymouth, Eagle, AMC or Desoto lol ;)
... Nash, Hudson, Willys, Fargo ....

;)

A new Desoto would be cool.... If you ever read the comic "Sam & Max" they drove a Desoto... that was a cool car if ya ask me.

Thank God. No more cars that look like **** and are supposed to appeal to me because Im 21.

Looking at the scions, "youth" brand must also mean "ugly brand". Except the somewhat decent TC, scion in general blows. Yet their boxes seem to be selling.
The Scions are love it or hate it. But a lot of people are really into them. ;)

The new xA is actually quite nice looking, I'd think generally appealing as well. But it's a limited edition. My tC gets a TON of compliments, a lot more than I ever expected. I pulled into work next to a guy with a new GTO, and all of his friends started asking me about my tC. I was really dumbfounded why they were more interested in my car than the GTO, but I guess something on it is working. ;)

Think it's a bad idea anyway, no matter who does it.

Creating a "Youth" brand simply pushes parent brand's median age higher, and pretty soon you have a "Buick" brand, where the average age is between 55 and dead. Then the circle starts all over again, the need to lower a brand's median buyer age. :no: