Had an epiphany today at work.

I think we all agree that for the 5th Gen to be successful, it needs to have strong commercial advertising to create a stir in consumers. Not everyone frequents automobile message boards.:p GM seems to be figuring this out with a lot of the new GTO commercials, (even though it's sales seem to be suffering due to other reasons.)

Well, today while I was at work, the new 5th Gen tv ad popped into my head.:)

The commercial would be very well done, like the ones you see during the Superbowl, and could even be debuted as a Superbowl commercial.


Ad opens up on a man crouching down behind a bush, holding a camera with a telescoping lens. He peeks over the bushes, and then the point of view switches to the viewfinder on his camera. You see a building, and a large paved area with road-cones and such. On the building is a sign that reads "GM Vehicle Testing Grounds", or something similar to that effect.

Point of view switches down to where the test area is, and the camera pans over what's obviously a vehicle covered in a white sheet with workers walking towards it. POV goes back to man with camera. He looks frustrated, as he struggles to find a place to get a better look. He scrambles down to a place closer to the test track, and raises the camera back to his eyes.

You see the workers are now at the car. A couple of them reach down, grab the sheet, and pull it off in one motion. POV instantly switches back to the man, as he's watching all this through his camera. As the car is unveiled, he gasps as his jaw drops and eyes widen. He stands in disbelief for a second, then starts greedily snapping off pics.

Scene cuts to the cameraman as he's rushing through a busy office building, carrying a manilla envelope with him. He makes his way up to the top floor of the building, where there's a huge double-door office. He busts his way through the doors, and you see a solitary man sitting behind a large desk. It'll be obvious, but not directly stated, that it's a Ford "higher-up". The man behind the desk hangs up the phone he was talking on, and looks annoyed as he starts flipping through the pictures that the cameraman lays down.

You see the pictures now as he flips through them. First couple of them show the car under the sheet, then a blurry pic of a red coupe. Then an off-center pic that's been hastily zoomed in of what appears to be a hood scoop. A couple more blurry pictures are shown that give hints of the new car, and it's features, but nothing that shows the whole thing. The man behind the desk is aggravated by the lousy camera-work, but then flips to the last photo.

His aggravated expression turns into a grave stare. At about this time another man in a business suit walks in and sees the man behind the desk.

"You look like you've just seen a ghost, Sir. What's the matter?" he says as he walks into the room.

The man behind the desk slowly turns around in his chair so he can stare out the window behind him. A few seconds pass before he finally answers....





"It's back....."




Camera cuts to a shot over his desk where the photo's are laying, and closes in on the last picture. It's nothing but a blurry picture of the back of the car, partially shrouded in tire smoke. Camera cuts to a closer shot of the picture, where, between the tail lights you can clearly make out a Bowtie and the word 'Camaro' just above the bumper.:D

The commercial then fades out as you hear the announcer say: "The NEW Camaro, an American Revolution".




I know it'll never be a real commercial, but it still gives me goosebumps to imagine it play out in my head.:)

I want to see this commercial soooooo bad. Great idea

I got goosebumps too......IT IS JUST PLAIN AWESOME!

GM Give this man a job!:bow:

Nice!! Deffinatly a good idea!

One can only hope...:( maybe it could be refering to an SVT exec's office?? ;)

Originally posted by 90rocz
One can only hope...:( maybe it could be refering to an SVT exec's office?? ;)

yes! Have a bald-headed, fat italian guy with a big red 3 letter sign behind him. Have him rifle throught the pictures slowly...then faster, faster and then he keeps going over the same pictures of different angles of the blurry car. As he goes faster, his eyes keep getting bigger and bigger! Then he comes to the last picture and he jumps back and drops the pictures.... he then walks out of the room... then the camera zooms in on the last pic he looked at now laying on the floor... and there is it in a big, ultra-zoomed in picture of the rear deck lid and there it says "Camaro".

sorry...just trying to add to the commercial. :D

I loved the "It's back" THats awesome. :D the guy flipping through the pictures say to the photographer "could you have taken any worse pictures?" then he flips to the last one. and gives the "oh sh!t" look

hehehe i'll think of a new commercial tonight. i love thinking of commercials :D

either that...
or a fat woman singing... with the camaro hauling ass and then "this time it isnt over when the fat lady sings"

either that... or just hardcore camaro donuts and track footage with some of that top gun music "highway to the danger zone" lol

i say a commercial goes like this.
starts with a camera staring down a tunnel. its silence for 4 seconds, then the camaro flys by. the camera would pass under the car (the Camaro has to fly by at its top speed i'm guessing it will be like 170-180ish) it goes by so fast that you only hear the engine sound for 1 second
*just like the rally car film that won the sundance film festival*

then there is 2 seconds of silence, then a helicopter view of the car sliding around a corner with the engine screaming hell.

then silence for 2 seconds again.
then show the car braking hard down a straight away, so that it stops just before the checkered finish line on the ground.
then something on the screen pops up and says, "ITS BACK"...short pause "AND ITS RACE BRED"
as soon as that is said (or written on the screen), there is a massive clutch dump where the Camaro spins through first and fish-tails second real hard. Then the screen can say "2008 Camaro Z28" (since not everyone will know to expect the camaro coming out again)
but during this commercial there can't be any music, especially in the first part of it. the whole idea is that with the brief pauses, you focus your hearing on the sound of the engine and tires.(it'll get alot of people really excited)
feel free to use this idea Red(or anyone at General Motors).
:eek: :bow:

That commercial is great! :bow:

Whatever commercial airs though I think Chevrolet *really* needs to use all marketing techniques and put a URL up for people to surf to. Something easily remembered like chevrolet.com/z28 or something. Hell, copy the Mitsubishi (I think) where they put their car and a competing car through some challenge and right before the cars finish that challenge they flash up 'To see more, goto blah blah blah'. I would love to see a 5th Gen and Mustang GT do a quarter mile and right before the times are shown they stop the commerical and point you to the site.

The Z28 site (a %100 marketing site, not this one) is where they put the high quality pics of this future beast with stats, interior/exterior shots, 4th Gen Camaro builder and order sheet :eek: And of course showing a 12.5 second time (ok, I can dream)

Thinking back before the GTO came out, I don't think I saw *any* adverts on TV about the GTO or telling people about the GTO site which had sounds, interior shots, under carriage shots etc... Maybe just another contributor to the failing GTO.

OK here's mine:
It has some flashbacks

Subtitles: "August 27th, Ste Therese plant, last day of production for the 4th gen Camaro" (2 lines on screen) showing the last 4th gen Camaro come off the production line.
Narrator says "You thought this was the end"
shows some more footage from that day
Narrator says "You thought we lost the race"
shows some more footage from that day
Narrator says "You thought we killed a legend"
Fades to black
Narrator says "You were wrong... Legends never die"
Fades the a camera mounted on the rear of the 5th gen pointiing towards the rear of it so you can basicaaly just see "Camaro" and some above it through the windows and you realize its a 5th gen flooring it groing through all the gears

Maybe, to perhaps add a little humor to the mix, after the exec stammers out 'it's back' the shot changes to the outside of a Ford building and that creppy music form 'Phsyco' plays:death:

Originally posted by Pewter Z
Thinking back before the GTO came out, I don't think I saw *any* adverts on TV about the GTO or telling people about the GTO site which had sounds, interior shots, under carriage shots etc... Maybe just another contributor to the failing GTO.

I guess you didnt see at the end of every single GTO commercial the url address of GTO.com? They couldnt make it any more obvious.


Here is mine..

A Ford exec sits down in his living room to watch TV and puts on Speed. They are doing a show on the Camaro. He sits back and laughs because the Mustang kicked its butt. As he is watching it...the lights start to dim and the tv starts to scramble and images of the 5th gen are flash on and off while the TV show is still going. You can hear the annoucer talk about how the Camaro out preformed the Mustang in the background as images of all generations of Camaros flash along with more images of the 5th gen. He is getting really worried and starts looking around at what is going on. He keeps hearing the annoucer and now there is this loud noise...this noise of the engine that feels like the car is in the room. The TV starts to really go hay-wire and more images keep flashing. The Ford exec is flipping out.
Then...The lights and TV go out and there is no sound.
then from behind the exec, a set of lights light up the wall in front of him.... he slowly turns around with his eyes wide open in fear and looks right into the headlights trying to make out the image and he shakes his head...
The commercial goes to black and all you hear is "No..NO...IT CANT BE!"





Its Back. American Revolution.

sir, you rock!:bow:

Whatever happened to simple ads where they show you the product and tell you about what it has to offer. Every commercial these days seems to be a lame attempt at clever humour, sometimes barely even mentioning the product.

Originally posted by ckt101
Whatever happened to simple ads where they show you the product and tell you about what it has to offer. Every commercial these days seems to be a lame attempt at clever humour, sometimes barely even mentioning the product.

Because people have short attention spans. You have to do something that will catch their eye and influence them to watch your whole commercial. After youve got them locked in all they really need to know about a new car is who makes it, what it looks like and the top few most important features. (ie. rwd, v8 350hp for the GTO commercials)

No one pays attention to boring commercials.

To the origional poster, thats an awesome idea and well written. I could picture it in my head as read the story. I think it'd definately build excitement around a new Camaro. :thumb:

These ideas are all pretty good, but I think what's missing are a few machine guns, helicopters, and explosions.

Originally posted by HAZ-Matt
These ideas are all pretty good, but I think what's missing are a few machine guns, helicopters, and explosions.

And nekkid women.:)

http://www.pontiac.com/gto/images/smoke_256.wvx

this was pretty cool.

http://www.pontiac.com/gto/images/engine_300.wvx


this one two.

Originally posted by Big Als Z
I guess you didnt see at the end of every single GTO commercial the url address of GTO.com?

I was probably bored in the first 10 seconds of the commercial (Couldn't quite make out the black car at night real good next time they should do a gray car in the fog, yes I have seen a car burn out, yes I have seen white smoke billow out of the back wheels, anything new?) and flipped channels/got a beer/blinked. If there were more thought capturing commercials for the GTO then I didn't see them (only watch TV about 10 hours a week).

HAZ-mat said it perfectly: No one pays attention to boring commercials.

They couldn’t make it any more obvious.
There are numerous ways to make the URL more obvious, here are some:

1- GTO.com fills the screen and announcer says ' Go to GTO.com'
2- Announcer just says 'For more visit GTO.com' at the end of the commercial.
3- And my favorite -<joke> Beautiful super model exits the vehicle dressed in a small bathing suit points to GTO.com</joke> (sex sells).
4- Air the commercial like Dodge/Ford/Nissan air their truck commercials (at nausea) and pick one or all of the above methods


The perfect car commercial IMHO would be one that shows the car during the day, from the best/meanest angles. Driving along the California coast, showing off muscle on the track etc... Show me how much fun I am going to have after forking out 30k. Taking jabs at competitors rarely sways me. Look at Dodge's commercials for the Magnum, the plot of the commercials (can't believe I said that) maybe stupid but it shows the car's exterior/interior without blatant camera switches from inside/outside that looses your focus.

A nice shock for a Camaro commercial would be to show the driver (after performing some kind of muscle show off) and that person not be your typical Camaro driver (a 20-30 yr old woman :eek: ) that would show the Camaro is not just for the stereotypical speed freaks. If you want to see more Camaros on the road then we need a lot more drivers than the very tiny demographic Camaro currently has.

Wellllll... I'd like to see the camaro get the respect it deserves... But I really wouldn't want it being more popular than the mustang, I guess... because then the Camaro would become "hated" and boring..

Best commercial EVAR.

My commercial

Starts with empty highway
Chevy muscle cars of all years and styles come rushing by at like 100mph (corvettes and camaros from every generation as well as chevelles and impalas and stuff(maybe some of the new SS models if that makes GM happy))
Cut away to 5th gen under a car cover
AudioSlave Track 6 plays where they say (slow part of the song) "time is wasting".
At this time the cover comes off very fast at first and then very slow motion
As Audioslave jams " Set it off" the 5th Gen burns out and joins the other Chevy muscle cars.
Its back
An American Revolution.

I like it DonHood :thumb: Sell it to GM

Originally posted by detltu
My commercial

Starts with empty highway
Chevy muscle cars of all years and styles come rushing by at like 100mph (corvettes and camaros from every generation as well as chevelles and impalas and stuff(maybe some of the new SS models if that makes GM happy))
Cut away to 5th gen under a car cover
AudioSlave Track 6 plays where they say (slow part of the song) "time is wasting".
At this time the cover comes off very fast at first and then very slow motion
As Audioslave jams " Set it off" the 5th Gen burns out and joins the other Chevy muscle cars.
Its back
An American Revolution.



:bow: :bow: :bow: :bow: :bow: :bow: BEST SONG EVAR!